Berry Jam
640B-7 · #4940B6 · LRV 8 — cool blue tone, very dark — reads black in most rooms.
- 1Anchors Aweigh3
- 2Berry Jam8
- 3Waterloo13
- 4Charcoal Blue19
What Color Is Berry Jam, Really?
Berry Jam reads as a cool blue tone — very dark — reads black in most rooms. The notes below cover how Behr 640B-7 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Berry Jam
Berry Jam earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
How Lighting Changes Berry Jam
At LRV 8, Berry Jam is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Most complaints about Berry Jam are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr 640B-7 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Dunn-Edwards | Kinetic EnergyDEFD49 · Dunn-Edwards | 4.1 | 8 | Color page → |
Similar Behr Colors
The nearest shades to Berry Jam within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #4940B6 in HSL space. Pair Berry Jam with one accent and one neutral — the swatches below are starting points, not final picks.
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