Color spec
| Brand | Behr |
| Name | Etiquette |
| SKU | S120-2 |
| Hex | #E7D3ED |
| RGB | 231, 211, 237 |
| HSL | 286°, 42%, 88% |
| LRV | 70 |
| Undertone | cool violet tone |
| Family | Purple |
About Behr Etiquette
At LRV 70, Etiquette is a light color that bounces daylight around a room without tipping into stark white. Its violet undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Etiquette is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Etiquette within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E7D3ED in HSL space. Pair Etiquette with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Etiquette Equivalents at Other Brands
Matching Etiquette from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr S120-2 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Etiquette
Sherwin-Williams has no exact twin of Etiquette. The nearest is Joyful Lilac (SW 6972) at ΔE 4.46 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 69 vs 70). Compare large swatches before substituting. See the full Joyful Lilac swatch →
Benjamin Moore Equivalent of Etiquette
Benjamin Moore has no exact twin of Etiquette. The nearest is Bunny Nose Pink (2074-60) at ΔE 3.69 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 67 vs 70). Compare large swatches before substituting. See the full Bunny Nose Pink swatch →
Valspar Equivalent of Etiquette
At Valspar, the closest color to Etiquette is Simply Lavender (4001-9B) — very close at ΔE 2.54, though not an exact twin. It runs slightly darker (LRV 67.5 vs 70) and carries a cool violet undertone; sample both side by side if the room gets strong natural light. See the full Simply Lavender swatch →
PPG / Glidden Equivalent of Etiquette
At PPG / Glidden, the closest color to Etiquette is Sonora Rose (PPG1251-3) — very close at ΔE 3.23, though not an exact twin. It runs slightly darker (LRV 68 vs 70) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Sonora Rose swatch →
Glidden Equivalent of Etiquette
At Glidden, the closest color to Etiquette is Sonora Rose (PPG1251-3) — very close at ΔE 3.21, though not an exact twin. It sits at the same lightness (LRV 69 vs 70) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Sonora Rose swatch →
Dutch Boy Equivalent of Etiquette
Dutch Boy has no exact twin of Etiquette. The nearest is Pixie (146-2DB) at ΔE 3.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 70 vs 70). Compare large swatches before substituting. See the full Pixie swatch →
Dunn-Edwards Equivalent of Etiquette
Dunn-Edwards's nearest match is Lavender Princess (DE5988), visually identical in normal room light (ΔE 1.27). It runs slightly darker (LRV 65 vs 70) and carries a cool violet undertone, so it substitutes for Etiquette without repainting risk. See the full Lavender Princess swatch →
Diamond Vogel Equivalent of Etiquette
Diamond Vogel's nearest match is Little Touch (1189), visually identical in normal room light (ΔE 1.13). It runs slightly darker (LRV 68 vs 70) and carries a cool violet undertone, so it substitutes for Etiquette without repainting risk. See the full Little Touch swatch →
Hirshfield's Equivalent of Etiquette
Hirshfield's's nearest match is Little Touch (1189), visually identical in normal room light (ΔE 1.51). It runs slightly darker (LRV 68 vs 70) and carries a cool violet undertone, so it substitutes for Etiquette without repainting risk. See the full Little Touch swatch →
Kompozit Equivalent of Etiquette
Kompozit's nearest match is Little Touch (1189), visually identical in normal room light (ΔE 1.51). It runs slightly darker (LRV 67 vs 70) and carries a cool violet undertone, so it substitutes for Etiquette without repainting risk. See the full Little Touch swatch →