Color spec
| Brand | Behr |
| Name | Downy Fluff |
| SKU | 740A-1 |
| Hex | #EFEFED |
| RGB | 239, 239, 237 |
| HSL | 60°, 6%, 93% |
| LRV | 86 |
| Undertone | near-white with a hint of color |
| Family | White |
About Behr Downy Fluff
Downy Fluff is very light — LRV 86, close to white. It opens up small or dim rooms and keeps walls feeling airy. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Downy Fluff shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.
Closest matches by brand
19 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all white from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Backdrop
Rust-Oleum
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Downy Fluff within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #EFEFED in HSL space. Pair Downy Fluff with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Downy Fluff Equivalents at Other Brands
Matching Downy Fluff from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 740A-1 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Downy Fluff
Sherwin-Williams's nearest match is Extra White (SW 7006), visually identical in normal room light (ΔE 1.7). It sits at the same lightness (LRV 86 vs 86) and carries a near-white undertone, so it substitutes for Downy Fluff without repainting risk. See the full Extra White swatch →
Benjamin Moore Equivalent of Downy Fluff
Benjamin Moore's nearest match is Wedding Veil (2125-70), visually identical in normal room light (ΔE 1). It sits at the same lightness (LRV 87 vs 86) and carries a near-white undertone, so it substitutes for Downy Fluff without repainting risk. See the full Wedding Veil swatch →
Valspar Equivalent of Downy Fluff
Valspar's nearest match is Tambourine (8007-3B), visually identical in normal room light (ΔE 1.58). It sits at the same lightness (LRV 86 vs 86) and carries a near-white undertone, so it substitutes for Downy Fluff without repainting risk. See the full Tambourine swatch →
PPG / Glidden Equivalent of Downy Fluff
PPG / Glidden's nearest match is Magical Moonlight (PPG1045-1), visually identical in normal room light (ΔE 1.49). It sits at the same lightness (LRV 85 vs 86) and carries a near-white undertone, so it substitutes for Downy Fluff without repainting risk. See the full Magical Moonlight swatch →
Glidden Equivalent of Downy Fluff
The closest Glidden equivalent of Downy Fluff is Swan White (98YY 82/022). At ΔE 0.65 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly darker (LRV 82 vs 86). If Glidden is your counter, order Swan White and you'll get the same color. See the full Swan White swatch →
Dutch Boy Equivalent of Downy Fluff
Dutch Boy's nearest match is White (003W), visually identical in normal room light (ΔE 1.7). It sits at the same lightness (LRV 86 vs 86) and carries a near-white undertone, so it substitutes for Downy Fluff without repainting risk. See the full White swatch →
HGTV Home by Sherwin-Williams Equivalent of Downy Fluff
HGTV Home by Sherwin-Williams's nearest match is Oxford White (HGSW 4026), visually identical in normal room light (ΔE 1.24). It sits at the same lightness (LRV 86 vs 86) and carries a near-white undertone, so it substitutes for Downy Fluff without repainting risk. See the full Oxford White swatch →
Dunn-Edwards Equivalent of Downy Fluff
Dunn-Edwards's nearest match is White Picket Fence (DET648), visually identical in normal room light (ΔE 1.02). It sits at the same lightness (LRV 87 vs 86) and carries a near-white undertone, so it substitutes for Downy Fluff without repainting risk. See the full White Picket Fence swatch →
Magnolia Home Equivalent of Downy Fluff
At Magnolia Home, the closest color to Downy Fluff is Silos White (JG-107) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 86 vs 86) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Silos White swatch →
Farrow & Ball Equivalent of Downy Fluff
The closest Farrow & Ball equivalent of Downy Fluff is Wevet (NO. 273). At ΔE 0.95 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and runs slightly darker (LRV 83 vs 86). If Farrow & Ball is your counter, order Wevet and you'll get the same color. See the full Wevet swatch →
Diamond Vogel Equivalent of Downy Fluff
The closest Diamond Vogel equivalent of Downy Fluff is White Shoulders (1265). At ΔE 0.66 the two are indistinguishable on a wall — it carries the same near-white undertone and sits at the same lightness (LRV 87 vs 86). If Diamond Vogel is your counter, order White Shoulders and you'll get the same color. See the full White Shoulders swatch →
Hirshfield's Equivalent of Downy Fluff
Hirshfield's's nearest match is White Shoulders (1265), visually identical in normal room light (ΔE 1.04). It sits at the same lightness (LRV 87 vs 86) and carries a near-white undertone, so it substitutes for Downy Fluff without repainting risk. See the full White Shoulders swatch →
Rodda Equivalent of Downy Fluff
The closest Rodda equivalent of Downy Fluff is Skier's View (R003). At ΔE 0.52 the two are indistinguishable on a wall — it carries the same near-white undertone and sits at the same lightness (LRV 87 vs 86). If Rodda is your counter, order Skier's View and you'll get the same color. See the full Skier's View swatch →
C2 Paint Equivalent of Downy Fluff
C2 Paint's nearest match is Sheer (C2-804), visually identical in normal room light (ΔE 1.76). It sits at the same lightness (LRV 87 vs 86) and carries a near-white undertone, so it substitutes for Downy Fluff without repainting risk. See the full Sheer swatch →
Clare Equivalent of Downy Fluff
Clare has no exact twin of Downy Fluff. The nearest is Wing It (PNT100-LT-24) at ΔE 3.97 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 88 vs 86). Compare large swatches before substituting. See the full Wing It swatch →
Portola Paints Equivalent of Downy Fluff
Portola Paints's nearest match is Origami (ORIGAMI), visually identical in normal room light (ΔE 1.82). It sits at the same lightness (LRV 86 vs 86) and carries a near-white undertone, so it substitutes for Downy Fluff without repainting risk. See the full Origami swatch →
Backdrop Equivalent of Downy Fluff
Backdrop has no exact twin of Downy Fluff. The nearest is Jane (BD-JA) at ΔE 3.74 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 86 vs 86). Compare large swatches before substituting. See the full Jane swatch →
Rust-Oleum Equivalent of Downy Fluff
At Rust-Oleum, the closest color to Downy Fluff is Linen White (285140) — very close at ΔE 2.67, though not an exact twin. It runs noticeably lighter (LRV 93 vs 86) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Linen White swatch →
Kompozit Equivalent of Downy Fluff
Kompozit's nearest match is White Shoulders (1265), visually identical in normal room light (ΔE 1.04). It sits at the same lightness (LRV 87 vs 86) and carries a near-white undertone, so it substitutes for Downy Fluff without repainting risk. See the full White Shoulders swatch →