Behr Downy Fluff#EFEFED · LRV 86
Downy Fluff reads as a near-white with whisper of hue — very light — near-white, broadens small spaces. The notes below cover the spec, what Behr 740A-1 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Behr |
| Name | Downy Fluff |
| SKU | 740A-1 |
| Hex | #EFEFED |
| RGB | 239, 239, 237 |
| HSL | 60°, 6%, 93% |
| LRV | 86 |
| Undertone | near-white with whisper of hue |
| Family | White |
About Behr Downy Fluff
Downy Fluff is very light — LRV 86, close to white. It opens up small or dim rooms and keeps walls feeling airy. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Downy Fluff shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all white from that brand.
PPG / Glidden
Benjamin Moore
Dunn-Edwards
Clare
Valspar
Sherwin-Williams
Magnolia Home
Farrow & Ball
Similar Behr colors
closest in the Behr deckThe nearest shades to Downy Fluff within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #EFEFED in HSL space. Pair Downy Fluff with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.