Downy Fluff
740A-1 · #EFEFED · LRV 86 — near-white with a hint of color, very light — near-white, broadens small spaces.
- 1First Star69
- 2Classic Gray74
- 3Downy Fluff86
- 4Chantilly Lace91
- 5Ultra Pure White97
What Color Is Downy Fluff, Really?
Downy Fluff reads as a near-white with a hint of color — very light — near-white, broadens small spaces. The notes below cover how Behr 740A-1 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Downy Fluff
Downy Fluff shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.
How Lighting Changes Downy Fluff
Downy Fluff is very light — LRV 86, close to white. It opens up small or dim rooms and keeps walls feeling airy. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Most complaints about Downy Fluff are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr 740A-1 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Extra WhiteSW 7006 · Sherwin-Williams | 1.7 | 86 | Color page → |
| Benjamin Moore | Wedding Veil2125-70 · Benjamin Moore | 1.0 | 87 | Color page → |
| Valspar | Tambourine8007-3B · Valspar | 1.6 | 86 | Color page → |
| PPG / Glidden | Magical MoonlightPPG1045-1 · PPG / Glidden | 1.5 | 85 | Color page → |
| Glidden | Swan White98YY 82/022 · Glidden | 0.7 | 82 | Color page → |
| Dutch Boy | White003W · Dutch Boy | 1.7 | 86 | Color page → |
Similar Behr Colors
The nearest shades to Downy Fluff within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #EFEFED in HSL space. Pair Downy Fluff with one accent and one neutral — the swatches below are starting points, not final picks.
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