Color spec
| Brand | Behr |
| Name | Bison Brown |
| SKU | 780B-7 |
| Hex | #413632 |
| RGB | 65, 54, 50 |
| HSL | 16°, 13%, 23% |
| LRV | 4 |
| Undertone | warm red tone |
| Family | Black |
About Behr Bison Brown
At LRV 4, Bison Brown is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Bison Brown earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Near-blacks like this are best as contrast — doors, trim, cabinets, window frames.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all black from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Bison Brown within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #413632 in HSL space. Pair Bison Brown with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Bison Brown Equivalents at Other Brands
Matching Bison Brown from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 780B-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Bison Brown
Sherwin-Williams's nearest match is Rockweed (SW 2735), visually identical in normal room light (ΔE 1.88). It sits at the same lightness (LRV 4 vs 4) and carries a warm red undertone, so it substitutes for Bison Brown without repainting risk. See the full Rockweed swatch →
Benjamin Moore Equivalent of Bison Brown
Benjamin Moore's nearest match is Bittersweet Chocolate (2114-10), visually identical in normal room light (ΔE 1.25). It sits at the same lightness (LRV 5 vs 4) and carries a warm red-orange undertone, so it substitutes for Bison Brown without repainting risk. See the full Bittersweet Chocolate swatch →
Valspar Equivalent of Bison Brown
Valspar's nearest match is Black Raisin (4002-2C), visually identical in normal room light (ΔE 1.1). It sits at the same lightness (LRV 4 vs 4) and carries a warm red undertone, so it substitutes for Bison Brown without repainting risk. See the full Black Raisin swatch →
Dutch Boy Equivalent of Bison Brown
Dutch Boy has no exact twin of Bison Brown. The nearest is Ebony Sky (438-6DB) at ΔE 3.75 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 4). Compare large swatches before substituting. See the full Ebony Sky swatch →
HGTV Home by Sherwin-Williams Equivalent of Bison Brown
HGTV Home by Sherwin-Williams's nearest match is Dark Bronzetone (HGSW 2501), visually identical in normal room light (ΔE 1.88). It sits at the same lightness (LRV 4 vs 4) and carries a warm red undertone, so it substitutes for Bison Brown without repainting risk. See the full Dark Bronzetone swatch →
Magnolia Home Equivalent of Bison Brown
Magnolia Home's nearest match is Moments (JG-150), visually identical in normal room light (ΔE 1.14). It sits at the same lightness (LRV 4 vs 4) and carries a warm red undertone, so it substitutes for Bison Brown without repainting risk. See the full Moments swatch →
Hirshfield's Equivalent of Bison Brown
At Hirshfield's, the closest color to Bison Brown is Film Noir (0144) — very close at ΔE 2.04, though not an exact twin. It runs slightly lighter (LRV 6 vs 4) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Film Noir swatch →
Rodda Equivalent of Bison Brown
Rodda has no exact twin of Bison Brown. The nearest is French Roast (CA213) at ΔE 4.38 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 4). Compare large swatches before substituting. See the full French Roast swatch →
Kompozit Equivalent of Bison Brown
At Kompozit, the closest color to Bison Brown is Film Noir (0144) — very close at ΔE 2.04, though not an exact twin. It sits at the same lightness (LRV 5 vs 4) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Film Noir swatch →