Color spec
| Brand | Behr |
| Name | Always Indigo |
| SKU | ECC-57-3 |
| Hex | #66778C |
| RGB | 102, 119, 140 |
| HSL | 213°, 16%, 47% |
| LRV | 18 |
| Undertone | blue / cool |
| Family | Blue |
About Behr Always Indigo
With an LRV of 18, Always Indigo is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Always Indigo works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Diamond Vogel
PPG / Glidden
Valspar
Dutch Boy
Kompozit
C2 Paint
Dunn-Edwards
Backdrop
Benjamin Moore
Sherwin-Williams
Farrow & Ball
Clare
Magnolia Home
Similar Behr colors
closest in the Behr deckThe nearest shades to Always Indigo within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #66778C in HSL space. Pair Always Indigo with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Always Indigo Equivalents at Other Brands
Matching Always Indigo from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr ECC-57-3 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Diamond Vogel Equivalent of Always Indigo
The closest Diamond Vogel equivalent of Always Indigo is Blue Depths (0626). At ΔE 0.41 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 18 vs 18). If Diamond Vogel is your counter, order Blue Depths and you'll get the same color. See the full Blue Depths swatch →
PPG / Glidden Equivalent of Always Indigo
PPG / Glidden's nearest match is License To Dream (PPG10-22), visually identical in normal room light (ΔE 1.71). It sits at the same lightness (LRV 17 vs 18) and carries a cool blue undertone, so it substitutes for Always Indigo without repainting risk. See the full License To Dream swatch →
Valspar Equivalent of Always Indigo
At Valspar, the closest color to Always Indigo is Seattle Haze (4003-4B) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 17.9 vs 18) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Seattle Haze swatch →
Kompozit Equivalent of Always Indigo
Kompozit has no exact twin of Always Indigo. The nearest is Madonna Blue (0590) at ΔE 4.24 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 18). Compare large swatches before substituting. See the full Madonna Blue swatch →
C2 Paint Equivalent of Always Indigo
C2 Paint has no exact twin of Always Indigo. The nearest is Mistral (C2-791) at ΔE 4.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 18). Compare large swatches before substituting. See the full Mistral swatch →
Backdrop Equivalent of Always Indigo
Backdrop has no exact twin of Always Indigo. The nearest is Mom Jeans (BD-MJ) at ΔE 4.96 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 18). Compare large swatches before substituting. See the full Mom Jeans swatch →
Benjamin Moore Equivalent of Always Indigo
Benjamin Moore doesn't make a true equivalent of Always Indigo — the nearest deck color, Stillwater (1650), is clearly different (ΔE 5.06). For an exact match, any Benjamin Moore retailer can custom-tint Behr ECC-57-3 instead. See the full Stillwater swatch →
Dunn-Edwards Equivalent of Always Indigo
Dunn-Edwards doesn't make a true equivalent of Always Indigo — the nearest deck color, Blue Monday (DET568), is clearly different (ΔE 6.47). For an exact match, any Dunn-Edwards retailer can custom-tint Behr ECC-57-3 instead. See the full Blue Monday swatch →
Sherwin-Williams Equivalent of Always Indigo
Sherwin-Williams doesn't make a true equivalent of Always Indigo — the nearest deck color, Labradorite (SW 7619), is clearly different (ΔE 7.46). For an exact match, any Sherwin-Williams retailer can custom-tint Behr ECC-57-3 instead. See the full Labradorite swatch →
Dutch Boy Equivalent of Always Indigo
Dutch Boy doesn't make a true equivalent of Always Indigo — the nearest deck color, Aged Denim (431-4DB), is clearly different (ΔE 7.46). For an exact match, any Dutch Boy retailer can custom-tint Behr ECC-57-3 instead. See the full Aged Denim swatch →
Clare Equivalent of Always Indigo
Clare doesn't make a true equivalent of Always Indigo — the nearest deck color, Hyperlink (PNT100-MD-41), is clearly different (ΔE 8.06). For an exact match, any Clare retailer can custom-tint Behr ECC-57-3 instead. See the full Hyperlink swatch →
Farrow & Ball Equivalent of Always Indigo
Farrow & Ball doesn't make a true equivalent of Always Indigo — the nearest deck color, De Nimes (NO. 299), is clearly different (ΔE 8.75). For an exact match, any Farrow & Ball retailer can custom-tint Behr ECC-57-3 instead. See the full De Nimes swatch →
Magnolia Home Equivalent of Always Indigo
Magnolia Home doesn't make a true equivalent of Always Indigo — the nearest deck color, Demo Day (JG-79), is clearly different (ΔE 10.34). For an exact match, any Magnolia Home retailer can custom-tint Behr ECC-57-3 instead. See the full Demo Day swatch →