Color spec
| Brand | Behr |
| Name | Always Indigo |
| SKU | ECC-57-3 |
| Hex | #66778C |
| RGB | 102, 119, 140 |
| HSL | 213°, 16%, 47% |
| LRV | 18 |
| Undertone | cool blue tone |
| Family | Blue |
About Behr Always Indigo
With an LRV of 18, Always Indigo is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Always Indigo works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Backdrop
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Always Indigo within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #66778C in HSL space. Pair Always Indigo with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Always Indigo Equivalents at Other Brands
Matching Always Indigo from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr ECC-57-3 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Valspar Equivalent of Always Indigo
At Valspar, the closest color to Always Indigo is Seattle Haze (4003-4B) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 17.9 vs 18) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Seattle Haze swatch →
PPG / Glidden Equivalent of Always Indigo
PPG / Glidden's nearest match is License To Dream (PPG10-22), visually identical in normal room light (ΔE 1.71). It sits at the same lightness (LRV 17 vs 18) and carries a cool blue undertone, so it substitutes for Always Indigo without repainting risk. See the full License To Dream swatch →
Glidden Equivalent of Always Indigo
Glidden's nearest match is Mountain Slate Blue (10BB 18/106), visually identical in normal room light (ΔE 1.59). It sits at the same lightness (LRV 18 vs 18) and carries a cool blue undertone, so it substitutes for Always Indigo without repainting risk. See the full Mountain Slate Blue swatch →
Diamond Vogel Equivalent of Always Indigo
The closest Diamond Vogel equivalent of Always Indigo is Blue Depths (0626). At ΔE 0.41 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 18 vs 18). If Diamond Vogel is your counter, order Blue Depths and you'll get the same color. See the full Blue Depths swatch →
Hirshfield's Equivalent of Always Indigo
Hirshfield's has no exact twin of Always Indigo. The nearest is Madonna Blue (0590) at ΔE 4.24 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 20 vs 18). Compare large swatches before substituting. See the full Madonna Blue swatch →
Rodda Equivalent of Always Indigo
At Rodda, the closest color to Always Indigo is Evening Tide (R088) — very close at ΔE 3.32, though not an exact twin. It sits at the same lightness (LRV 18 vs 18) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Evening Tide swatch →
C2 Paint Equivalent of Always Indigo
C2 Paint has no exact twin of Always Indigo. The nearest is Mistral (C2-791) at ΔE 4.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 18). Compare large swatches before substituting. See the full Mistral swatch →
Backdrop Equivalent of Always Indigo
Backdrop has no exact twin of Always Indigo. The nearest is Mom Jeans (BD-MJ) at ΔE 4.96 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 18). Compare large swatches before substituting. See the full Mom Jeans swatch →
Kompozit Equivalent of Always Indigo
Kompozit has no exact twin of Always Indigo. The nearest is Madonna Blue (0590) at ΔE 4.24 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 18). Compare large swatches before substituting. See the full Madonna Blue swatch →