Magnolia Home neutral paint colors
38 neutral paint colors from the Magnolia Home by Joanna Gaines (KILZ) deck. LRV ranges from 81 (lightest) down to 7 (darkest). Click any swatch to see how it cross-matches at the 10 other US paint brands.
Neutrals are the colors that aren't quite gray and aren't quite tan — the warm, low-saturation in-between bucket where greige, taupe, mushroom, bone, and accessible beige all live. They've replaced cool grays as the default safe wall color of the late 2020s, particularly in open-plan homes where one color flows through multiple rooms.
All 38 neutral paint colors from Magnolia Home
Grouped by undertone (warm → cool)Hex values are display approximations from Magnolia Home's published swatch tools — not guaranteed to match a physical sample under controlled lighting. Order a brand-direct sample before specifying.
Magnolia Home neutral paint colors by room
23 roomsRooms where neutral paint commonly works. Each link jumps to that room's curated picks across every brand — Magnolia Home included — so you can compare Magnolia Home neutral paint colors alongside the alternatives in context.
Other Magnolia Home color families
Neutral paint colors at other US brands
About Magnolia Home neutral paint colors
The Character of Magnolia Home Neutrals
Magnolia Home is Joanna Gaines' line made by KILZ, and its neutrals carry the same modern farmhouse feel you know from 'Fixer Upper.' These are warm, weathered, slightly organic colors rather than crisp cool grays. Think soft and lived-in, the kind of tone that looks like it has been on the wall for years.
The neutral family here holds 38 colors, and the undertones lean earthy. You will see warm taupes, soft greens, and muted golds like Gold Moss (JG-48) and Summer Pear (JG-44) sitting alongside grayer reads like Earl Gray (JG-117). Even the lighter picks have a gentle warmth that keeps a room feeling calm instead of clinical.
How to Choose by Light Reflectance Value (LRV)
LRV is just a 0 to 100 scale for how light or dark a color is. Higher numbers bounce back more light and read brighter; lower numbers feel deeper and cozier. This neutral slice runs from LRV 7 at the darkest end up to LRV 81 at the lightest, so you have real range inside one family.
For a bright, airy wall, look at the high end like Antique Rose (JG-23) at LRV 81 or Dutch Tulip (JG-34) at LRV 73. For more depth and grounding, mid-range tones like Cupola (JG-14) at LRV 42 or Juniper Tree (JG-166) at LRV 39 hold their color even in dim corners. A simple rule: rooms with little natural light do better with higher-LRV picks, while bright rooms can carry the deeper ones without feeling heavy.
Best Rooms and Uses
The lighter neutrals work hard in spaces where you want openness. Antique Rose (JG-23) and Tapestry Thread (JG-105) at LRV 62 are easy choices for living rooms, bedrooms, and hallways that need to feel larger and brighter. They keep walls soft without going stark white.
The mid-tone warm colors shine where you want atmosphere. Gold Moss (JG-48) and Summer Pear (JG-44) suit kitchens, dining rooms, and studies, and they pair naturally with wood and natural textures. The deepest neutrals in this slice are great for an accent wall, a study, or cabinetry where a richer, moodier look is the goal.
Pairing Trim, Ceiling, and Coordinating Colors
A reliable formula is to keep walls in one of these warm neutrals and use a clean white for trim and ceiling so the edges stay crisp. Magnolia's own whites like Shiplap, Silos White, and True White are made for exactly this job and keep everything in the same warm family. White trim against a color like Earl Gray (JG-117) or Cupola (JG-14) gives you contrast without fighting the warmth.
To coordinate two wall colors, stay inside the family and let LRV do the work. Pair a lighter pick like Dutch Tulip (JG-34) at LRV 73 with a deeper partner like Juniper Tree (JG-166) at LRV 39 for a layered, tone-on-tone look. Because these neutrals share earthy undertones, colors from this slice tend to sit together comfortably.
How They Are Sold and Cross-Matching to Other Brands
Magnolia Home comes in Premium Interior, Classic Interior, Exterior, and Chalk Style lines, with four finishes to choose from. You will find it at Ace Hardware, and the Classic line is also on Amazon. Like nearly all paint today, these colors are mixed to order at the store on a tinting machine, so the can is made to your exact pick rather than pulled off a shelf. The brand also rotates themed collections such as Lakehouse and Market instead of naming a single color of the year.
If you have a swatch or chip from another brand, any paint counter can color-match it into a Magnolia base, and you can match a Magnolia color into other decks the same way. The fastest path is to match by LRV and undertone: find a color close in lightness, then confirm the warm or cool lean. Our featured Kompozit deck cross-matches the same way, so a warm Magnolia neutral like Gold Moss (JG-48) can be matched to a comparable Kompozit tone if you want the look in a different line.
Magnolia Home neutral paint — frequently asked questions
what undertones do magnolia home neutrals have?+
They lean warm and earthy, in the modern farmhouse style. Expect soft taupes, muted greens, and gentle golds like Gold Moss (JG-48) and Summer Pear (JG-44), with some grayer options like Earl Gray (JG-117). Even the lighter picks keep a cozy warmth rather than a cool, clinical feel.
how many neutral colors does magnolia home offer?+
There are 38 colors in the Magnolia Home neutral family. They span a wide LRV range, from 7 at the darkest to 81 at the lightest, so you can find everything from bright airy whites to deep grounding tones inside this one family.
which magnolia neutral is best for a small or dark room?+
Reach for the higher-LRV colors so the room reflects more light. Antique Rose (JG-23) at LRV 81 and Dutch Tulip (JG-34) at LRV 73 are good picks for spaces with little natural light. The deeper colors in this slice are better saved for bright rooms or accent walls.
where can i buy magnolia home paint?+
Magnolia Home by Joanna Gaines is made by KILZ and sold at Ace Hardware, with the Classic Interior line also available on Amazon. It comes in Premium Interior, Classic Interior, Exterior, and Chalk Style lines with four finishes.
are these colors premixed or made to order?+
They are mixed to order. The store tints a base to your chosen color on a machine when you buy it, so the can is made specifically for your pick rather than pulled ready-made off a shelf.
can i match a magnolia neutral to another paint brand?+
Yes. Any paint counter can color-match a Magnolia chip into another brand's base, or match an outside color into a Magnolia base. The easiest approach is to match by LRV and undertone, which is also how these colors cross-match to the featured Kompozit deck.