Color guide · Valspar · Brown

Southern Road

1006-9C · #967066 · LRV 19.1 · warm red tone

1006-9C · #967066 · LRV 19.1 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

Southern RoadValspar · 1006-9C
The color, edge to edge.Use your own photo →
Southern Road
VALSPAR · 1006-9C · #967066
Brand · codeValspar1006-9C · all Valspar browns
LRV19.1Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyBrown
Hex · RGB · HSL#967066 · 150, 112, 102 · 12°, 19%, 49%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Turkish Coffee5
  2. 2Porpoise13
  3. 3Southern Road19.1
  4. 4Modern Mocha25
  5. 5Redend Point30
Undertone and depth

What Color Is Southern Road, Really?

Southern Road reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Valspar 1006-9C behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Southern Road

Southern Road works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.

Light by light

How Lighting Changes Southern Road

With an LRV of 19.1, Southern Road is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Southern Road are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Valspar 1006-9C directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Valspar Colors

The nearest shades to Southern Road within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Southern Road · 4.8 : 1 · passes AAWhite text on Southern Road · 4.4 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #967066 in HSL space. Pair Southern Road with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#967066 + #668C96
TRIADIC
#967066 · #669670 · #706696
ANALOGOUS
#966674 · #967066 · #968866

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Jessica Williams

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