Color spec
| Brand | Valspar |
| Name | Rugged |
| SKU | 3008-9C |
| Hex | #968066 |
| RGB | 150, 128, 102 |
| HSL | 32°, 19%, 49% |
| LRV | 23 |
| Undertone | warm red-orange tone |
| Family | Neutral |
About Valspar Rugged
With an LRV of 23, Rugged is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Rugged works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Benjamin Moore
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Annie Sloan
Kompozit
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Rugged within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #968066 in HSL space. Pair Rugged with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Rugged Equivalents at Other Brands
Matching Rugged from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar 3008-9C directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Rugged
The closest Sherwin-Williams equivalent of Rugged is Dapper Tan (SW 6144). At ΔE 0.64 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 22 vs 23). If Sherwin-Williams is your counter, order Dapper Tan and you'll get the same color. See the full Dapper Tan swatch →
Behr Equivalent of Rugged
At Behr, the closest color to Rugged is Macchiato (PPU7-03) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 23 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Macchiato swatch →
Benjamin Moore Equivalent of Rugged
Benjamin Moore's nearest match is Coriander Seed (AF-110), visually identical in normal room light (ΔE 1.17). It sits at the same lightness (LRV 23 vs 23) and carries a warm red-orange undertone, so it substitutes for Rugged without repainting risk. See the full Coriander Seed swatch →
PPG / Glidden Equivalent of Rugged
PPG / Glidden's nearest match is Chocolate Moment (PPG1077-5), visually identical in normal room light (ΔE 1.92). It sits at the same lightness (LRV 24 vs 23) and carries a warm red-orange undertone, so it substitutes for Rugged without repainting risk. See the full Chocolate Moment swatch →
Glidden Equivalent of Rugged
At Glidden, the closest color to Rugged is Chocolate Moment (PPG1077-5) — very close at ΔE 2.22, though not an exact twin. It sits at the same lightness (LRV 23 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Chocolate Moment swatch →
Dutch Boy Equivalent of Rugged
Dutch Boy's nearest match is Leather Pouch (417-5DB), visually identical in normal room light (ΔE 1.11). It sits at the same lightness (LRV 24 vs 23) and carries a warm red-orange undertone, so it substitutes for Rugged without repainting risk. See the full Leather Pouch swatch →
HGTV Home by Sherwin-Williams Equivalent of Rugged
The closest HGTV Home by Sherwin-Williams equivalent of Rugged is Dapper Tan (HGSW 3173). At ΔE 0.64 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 22 vs 23). If HGTV Home by Sherwin-Williams is your counter, order Dapper Tan and you'll get the same color. See the full Dapper Tan swatch →
Dunn-Edwards Equivalent of Rugged
Dunn-Edwards's nearest match is Vintage Finds (DEBN35), visually identical in normal room light (ΔE 1.67). It sits at the same lightness (LRV 22 vs 23) and carries a warm red-orange undertone, so it substitutes for Rugged without repainting risk. See the full Vintage Finds swatch →
Farrow & Ball Equivalent of Rugged
At Farrow & Ball, the closest color to Rugged is Dauphin (NO. 54) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 22 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Dauphin swatch →
Diamond Vogel Equivalent of Rugged
At Diamond Vogel, the closest color to Rugged is Dusty Path (0191) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 22 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Dusty Path swatch →
Hirshfield's Equivalent of Rugged
Hirshfield's has no exact twin of Rugged. The nearest is Ceramic Pot (0339) at ΔE 3.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 23). Compare large swatches before substituting. See the full Ceramic Pot swatch →
Rodda Equivalent of Rugged
At Rodda, the closest color to Rugged is Allspice (CA042) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 24 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Allspice swatch →
C2 Paint Equivalent of Rugged
At C2 Paint, the closest color to Rugged is Willow Branch (BD80) — very close at ΔE 2.12, though not an exact twin. It sits at the same lightness (LRV 23 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Willow Branch swatch →
Annie Sloan Equivalent of Rugged
At Annie Sloan, the closest color to Rugged is Coco (COCO) — very close at ΔE 3.44, though not an exact twin. It runs slightly darker (LRV 21 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Coco swatch →
Kompozit Equivalent of Rugged
Kompozit has no exact twin of Rugged. The nearest is Ceramic Pot (0339) at ΔE 3.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 23 vs 23). Compare large swatches before substituting. See the full Ceramic Pot swatch →