Color spec
| Brand | Sherwin-Williams |
| Name | Rita's Rouge |
| SKU | SW 9003 |
| Hex | #BA7176 |
| RGB | 186, 113, 118 |
| HSL | 356°, 35%, 59% |
| LRV | 24 |
| Undertone | warm red tone |
| Family | Pink |
About Sherwin-Williams Rita's Rouge
With an LRV of 24, Rita's Rouge is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Rita's Rouge works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Rita's Rouge within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BA7176 in HSL space. Pair Rita's Rouge with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Rita's Rouge Equivalents at Other Brands
Matching Rita's Rouge from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 9003 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Rita's Rouge
Behr's nearest match is Art House Pink (HDC-SP14-8), visually identical in normal room light (ΔE 1.67). It sits at the same lightness (LRV 23 vs 24) and carries a warm red undertone, so it substitutes for Rita's Rouge without repainting risk. See the full Art House Pink swatch →
Benjamin Moore Equivalent of Rita's Rouge
At Benjamin Moore, the closest color to Rita's Rouge is Burgundy Rose (1280) — very close at ΔE 2.23, though not an exact twin. It sits at the same lightness (LRV 23 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Burgundy Rose swatch →
Valspar Equivalent of Rita's Rouge
At Valspar, the closest color to Rita's Rouge is Romantic Rose (1008-5C) — very close at ΔE 3.04, though not an exact twin. It runs slightly lighter (LRV 26.5 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Romantic Rose swatch →
PPG / Glidden Equivalent of Rita's Rouge
At PPG / Glidden, the closest color to Rita's Rouge is Lush Rose (PPG18-30) — very close at ΔE 2.27, though not an exact twin. It sits at the same lightness (LRV 24 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lush Rose swatch →
Glidden Equivalent of Rita's Rouge
Glidden's nearest match is Lush Rose (PPG18-30), visually identical in normal room light (ΔE 1.94). It sits at the same lightness (LRV 24 vs 24) and carries a warm red undertone, so it substitutes for Rita's Rouge without repainting risk. See the full Lush Rose swatch →
Dutch Boy Equivalent of Rita's Rouge
Dutch Boy has no exact twin of Rita's Rouge. The nearest is Rose Splendor (304-4DB) at ΔE 4.94 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 26 vs 24). Compare large swatches before substituting. See the full Rose Splendor swatch →
HGTV Home by Sherwin-Williams Equivalent of Rita's Rouge
The closest HGTV Home by Sherwin-Williams equivalent of Rita's Rouge is Mama's Kisses (HGSW 2044). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 23 vs 24). If HGTV Home by Sherwin-Williams is your counter, order Mama's Kisses and you'll get the same color. See the full Mama's Kisses swatch →
Dunn-Edwards Equivalent of Rita's Rouge
At Dunn-Edwards, the closest color to Rita's Rouge is Hollyhock Bloom (DET417) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 24 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hollyhock Bloom swatch →
Farrow & Ball Equivalent of Rita's Rouge
Farrow & Ball has no exact twin of Rita's Rouge. The nearest is Crimson Red (NO. W93) at ΔE 4.51 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 22 vs 24). Compare large swatches before substituting. See the full Crimson Red swatch →
Diamond Vogel Equivalent of Rita's Rouge
Diamond Vogel has no exact twin of Rita's Rouge. The nearest is Lord Baltimore (0064) at ΔE 4.11 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 22 vs 24). Compare large swatches before substituting. See the full Lord Baltimore swatch →
Hirshfield's Equivalent of Rita's Rouge
At Hirshfield's, the closest color to Rita's Rouge is Fresh Day (0092) — very close at ΔE 2.44, though not an exact twin. It sits at the same lightness (LRV 23 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fresh Day swatch →
C2 Paint Equivalent of Rita's Rouge
C2 Paint has no exact twin of Rita's Rouge. The nearest is Clover Blossom (BD57) at ΔE 3.72 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 21 vs 24). Compare large swatches before substituting. See the full Clover Blossom swatch →
Kompozit Equivalent of Rita's Rouge
At Kompozit, the closest color to Rita's Rouge is Fresh Day (0092) — very close at ΔE 2.44, though not an exact twin. It runs slightly darker (LRV 22 vs 24) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fresh Day swatch →