Rita's Rouge
SW 9003 · #BA7176 · LRV 24 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Berry Bush14
- 2Rose Brocade19
- 3Rita's Rouge24
- 4Vintage Tea Rose47
- 5Pink Quartz53
What Color Is Rita's Rouge, Really?
Rita's Rouge reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Sherwin-Williams SW 9003 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Rita's Rouge
Rita's Rouge works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
How Lighting Changes Rita's Rouge
With an LRV of 24, Rita's Rouge is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Rita's Rouge are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Sherwin-Williams SW 9003 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Behr | Art House PinkHDC-SP14-8 · Behr | 1.7 | 23 | Color page → |
| Benjamin Moore | Burgundy Rose1280 · Benjamin Moore | 2.2 | 23 | Color page → |
| Valspar | Romantic Rose1008-5C · Valspar | 3.0 | 26.5 | Color page → |
| PPG / Glidden | Lush RosePPG18-30 · PPG / Glidden | 2.3 | 24 | Color page → |
| Glidden | Lush RosePPG18-30 · Glidden | 1.9 | 24 | Color page → |
| Dutch Boy | Rose Splendor304-4DB · Dutch Boy | 4.9 | 26 | Color page → |
Similar Sherwin-Williams Colors
The nearest shades to Rita's Rouge within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #BA7176 in HSL space. Pair Rita's Rouge with one accent and one neutral — the swatches below are starting points, not final picks.
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