Color spec
| Brand | Sherwin-Williams |
| Name | Morning Glory |
| SKU | SW 6971 |
| Hex | #3C4C80 |
| RGB | 60, 76, 128 |
| HSL | 226°, 36%, 37% |
| LRV | 8 |
| Undertone | cool blue tone |
| Family | Blue |
About Sherwin-Williams Morning Glory
At LRV 8, Morning Glory is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Morning Glory earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Morning Glory within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #3C4C80 in HSL space. Pair Morning Glory with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Morning Glory Equivalents at Other Brands
Matching Morning Glory from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 6971 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Morning Glory
Behr's nearest match is Expressionism (MQ5-49), visually identical in normal room light (ΔE 1.33). It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone, so it substitutes for Morning Glory without repainting risk. See the full Expressionism swatch →
Benjamin Moore Equivalent of Morning Glory
Benjamin Moore has no exact twin of Morning Glory. The nearest is Blueberry Hill (812) at ΔE 3.5 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 10 vs 8). Compare large swatches before substituting. See the full Blueberry Hill swatch →
Valspar Equivalent of Morning Glory
Valspar has no exact twin of Morning Glory. The nearest is Merlin's Robes (8001-47G) at ΔE 3.97 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 6 vs 8). Compare large swatches before substituting. See the full Merlin's Robes swatch →
PPG / Glidden Equivalent of Morning Glory
At PPG / Glidden, the closest color to Morning Glory is Dragonfly (PPG1162-7) — very close at ΔE 2.81, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Dragonfly swatch →
Glidden Equivalent of Morning Glory
At Glidden, the closest color to Morning Glory is Daring Indigo (PPG1166-7) — very close at ΔE 2.26, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Daring Indigo swatch →
Dutch Boy Equivalent of Morning Glory
The closest Dutch Boy equivalent of Morning Glory is Rich Indigo (141-7DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 8 vs 8). If Dutch Boy is your counter, order Rich Indigo and you'll get the same color. See the full Rich Indigo swatch →
HGTV Home by Sherwin-Williams Equivalent of Morning Glory
HGTV Home by Sherwin-Williams has no exact twin of Morning Glory. The nearest is Courtly Blue (HGSW 2391) at ΔE 3.76 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 8). Compare large swatches before substituting. See the full Courtly Blue swatch →
Dunn-Edwards Equivalent of Morning Glory
The closest Dunn-Edwards equivalent of Morning Glory is Dive In (DE5895). At ΔE 0.9 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 8 vs 8). If Dunn-Edwards is your counter, order Dive In and you'll get the same color. See the full Dive In swatch →
Farrow & Ball Equivalent of Morning Glory
Farrow & Ball has no exact twin of Morning Glory. The nearest is Drawing Room Blue (NO. 253) at ΔE 4.81 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Drawing Room Blue swatch →
Diamond Vogel Equivalent of Morning Glory
Diamond Vogel's nearest match is Florida Waters (0599), visually identical in normal room light (ΔE 1.81). It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone, so it substitutes for Morning Glory without repainting risk. See the full Florida Waters swatch →
Hirshfield's Equivalent of Morning Glory
At Hirshfield's, the closest color to Morning Glory is Blue Highlight (0613) — very close at ΔE 2.81, though not an exact twin. It runs slightly lighter (LRV 10 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Blue Highlight swatch →
Kompozit Equivalent of Morning Glory
At Kompozit, the closest color to Morning Glory is Blue Highlight (0613) — very close at ΔE 2.81, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Blue Highlight swatch →