Color spec
| Brand | Dutch Boy |
| Name | Rich Indigo |
| SKU | 141-7DB |
| Hex | #3C4C80 |
| RGB | 60, 76, 128 |
| HSL | 226°, 36%, 37% |
| LRV | 8 |
| Undertone | cool blue tone |
| Family | Blue |
About Dutch Boy Rich Indigo
At LRV 8, Rich Indigo is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Rich Indigo earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Kompozit
Similar Dutch Boy colors
closest in the Dutch Boy deckThe nearest shades to Rich Indigo within Dutch Boy's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #3C4C80 in HSL space. Pair Rich Indigo with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dutch Boy Rich Indigo Equivalents at Other Brands
Matching Rich Indigo from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dutch Boy 141-7DB directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Rich Indigo
The closest Sherwin-Williams equivalent of Rich Indigo is Morning Glory (SW 6971). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 8 vs 8). If Sherwin-Williams is your counter, order Morning Glory and you'll get the same color. See the full Morning Glory swatch →
Behr Equivalent of Rich Indigo
Behr's nearest match is Expressionism (MQ5-49), visually identical in normal room light (ΔE 1.33). It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone, so it substitutes for Rich Indigo without repainting risk. See the full Expressionism swatch →
Benjamin Moore Equivalent of Rich Indigo
Benjamin Moore has no exact twin of Rich Indigo. The nearest is Blueberry Hill (812) at ΔE 3.5 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 10 vs 8). Compare large swatches before substituting. See the full Blueberry Hill swatch →
Valspar Equivalent of Rich Indigo
Valspar has no exact twin of Rich Indigo. The nearest is Merlin's Robes (8001-47G) at ΔE 3.97 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 6 vs 8). Compare large swatches before substituting. See the full Merlin's Robes swatch →
PPG / Glidden Equivalent of Rich Indigo
At PPG / Glidden, the closest color to Rich Indigo is Dragonfly (PPG1162-7) — very close at ΔE 2.81, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Dragonfly swatch →
Glidden Equivalent of Rich Indigo
At Glidden, the closest color to Rich Indigo is Daring Indigo (PPG1166-7) — very close at ΔE 2.26, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Daring Indigo swatch →
HGTV Home by Sherwin-Williams Equivalent of Rich Indigo
HGTV Home by Sherwin-Williams has no exact twin of Rich Indigo. The nearest is Courtly Blue (HGSW 2391) at ΔE 3.76 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 8). Compare large swatches before substituting. See the full Courtly Blue swatch →
Dunn-Edwards Equivalent of Rich Indigo
The closest Dunn-Edwards equivalent of Rich Indigo is Dive In (DE5895). At ΔE 0.9 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 8 vs 8). If Dunn-Edwards is your counter, order Dive In and you'll get the same color. See the full Dive In swatch →
Farrow & Ball Equivalent of Rich Indigo
Farrow & Ball has no exact twin of Rich Indigo. The nearest is Drawing Room Blue (NO. 253) at ΔE 4.81 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 8). Compare large swatches before substituting. See the full Drawing Room Blue swatch →
Diamond Vogel Equivalent of Rich Indigo
Diamond Vogel's nearest match is Florida Waters (0599), visually identical in normal room light (ΔE 1.81). It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone, so it substitutes for Rich Indigo without repainting risk. See the full Florida Waters swatch →
Hirshfield's Equivalent of Rich Indigo
At Hirshfield's, the closest color to Rich Indigo is Blue Highlight (0613) — very close at ΔE 2.81, though not an exact twin. It runs slightly lighter (LRV 10 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Blue Highlight swatch →
Kompozit Equivalent of Rich Indigo
At Kompozit, the closest color to Rich Indigo is Blue Highlight (0613) — very close at ΔE 2.81, though not an exact twin. It sits at the same lightness (LRV 7 vs 8) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Blue Highlight swatch →