Sherwin-Williams Baked Cookie#89674A · LRV 16
Baked Cookie reads as a red-orange / warm — dark — high drama, needs strong daylight or warm bulbs. The notes below cover the spec, what Sherwin-Williams SW 9098 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Sherwin-Williams |
| Name | Baked Cookie |
| SKU | SW 9098 |
| Hex | #89674A |
| RGB | 137, 103, 74 |
| HSL | 28°, 30%, 41% |
| LRV | 16 |
| Undertone | red-orange / warm |
| Family | Brown |
About Sherwin-Williams Baked Cookie
With an LRV of 16, Baked Cookie is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Baked Cookie works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Dunn-Edwards
PPG / Glidden
Behr
Valspar
Benjamin Moore
Magnolia Home
Backdrop
Farrow & Ball
Clare
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Baked Cookie within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #89674A in HSL space. Pair Baked Cookie with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.