Color spec
| Brand | Sherwin-Williams |
| Name | Baked Cookie |
| SKU | SW 9098 |
| Hex | #89674A |
| RGB | 137, 103, 74 |
| HSL | 28°, 30%, 41% |
| LRV | 16 |
| Undertone | warm red-orange tone |
| Family | Brown |
About Sherwin-Williams Baked Cookie
With an LRV of 16, Baked Cookie is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Baked Cookie works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
16 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Portola Paints
Backdrop
Kompozit
Similar Sherwin-Williams colors
closest in the Sherwin-Williams deckThe nearest shades to Baked Cookie within Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #89674A in HSL space. Pair Baked Cookie with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Sherwin-Williams Baked Cookie Equivalents at Other Brands
Matching Baked Cookie from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Sherwin-Williams SW 9098 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Baked Cookie
At Behr, the closest color to Baked Cookie is Burnished Brandy (MQ2-01) — very close at ΔE 2.58, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Burnished Brandy swatch →
Benjamin Moore Equivalent of Baked Cookie
At Benjamin Moore, the closest color to Baked Cookie is Weathered Oak (1050) — very close at ΔE 3.1, though not an exact twin. It sits at the same lightness (LRV 15 vs 16) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Weathered Oak swatch →
Valspar Equivalent of Baked Cookie
Valspar's nearest match is Dancing Bear (M137), visually identical in normal room light (ΔE 1.76). It sits at the same lightness (LRV 16.5 vs 16) and carries a warm red-orange undertone, so it substitutes for Baked Cookie without repainting risk. See the full Dancing Bear swatch →
PPG / Glidden Equivalent of Baked Cookie
PPG / Glidden's nearest match is Slippery Stone (PPG1080-7), visually identical in normal room light (ΔE 1.84). It sits at the same lightness (LRV 17 vs 16) and carries a warm red-orange undertone, so it substitutes for Baked Cookie without repainting risk. See the full Slippery Stone swatch →
Glidden Equivalent of Baked Cookie
Glidden's nearest match is Slippery Stone (PPG1080-7), visually identical in normal room light (ΔE 1.55). It sits at the same lightness (LRV 16 vs 16) and carries a warm red-orange undertone, so it substitutes for Baked Cookie without repainting risk. See the full Slippery Stone swatch →
Dutch Boy Equivalent of Baked Cookie
Dutch Boy's nearest match is Noah's Boat (315-7DB), visually identical in normal room light (ΔE 1.34). It sits at the same lightness (LRV 15 vs 16) and carries a warm red-orange undertone, so it substitutes for Baked Cookie without repainting risk. See the full Noah's Boat swatch →
Dunn-Edwards Equivalent of Baked Cookie
The closest Dunn-Edwards equivalent of Baked Cookie is Neutral Valley (DE6119). At ΔE 0.88 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 15 vs 16). If Dunn-Edwards is your counter, order Neutral Valley and you'll get the same color. See the full Neutral Valley swatch →
Farrow & Ball Equivalent of Baked Cookie
Farrow & Ball has no exact twin of Baked Cookie. The nearest is Wainscot (NO. 55) at ΔE 3.96 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 14 vs 16). Compare large swatches before substituting. See the full Wainscot swatch →
Diamond Vogel Equivalent of Baked Cookie
Diamond Vogel's nearest match is Chasm (0172), visually identical in normal room light (ΔE 1.39). It sits at the same lightness (LRV 16 vs 16) and carries a warm red-orange undertone, so it substitutes for Baked Cookie without repainting risk. See the full Chasm swatch →
Hirshfield's Equivalent of Baked Cookie
At Hirshfield's, the closest color to Baked Cookie is Rare Happening (0242) — very close at ΔE 2.01, though not an exact twin. It sits at the same lightness (LRV 17 vs 16) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Rare Happening swatch →
C2 Paint Equivalent of Baked Cookie
At C2 Paint, the closest color to Baked Cookie is Osso Bucco (C2-599) — very close at ΔE 2.92, though not an exact twin. It sits at the same lightness (LRV 15 vs 16) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Osso Bucco swatch →
Backdrop Equivalent of Baked Cookie
Backdrop has no exact twin of Baked Cookie. The nearest is Buenos Aires (BD-BA) at ΔE 3.93 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 14 vs 16). Compare large swatches before substituting. See the full Buenos Aires swatch →
Kompozit Equivalent of Baked Cookie
At Kompozit, the closest color to Baked Cookie is Rare Happening (0242) — very close at ΔE 2.01, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Rare Happening swatch →