Color spec
| Brand | Rodda |
| Name | Zea Flour |
| SKU | R009 |
| Hex | #EEEBE1 |
| RGB | 238, 235, 225 |
| HSL | 46°, 28%, 91% |
| LRV | 84 |
| Undertone | yellow / warm |
| Family | White |
About Rodda Zea Flour
Zea Flour is very light — LRV 84, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its yellow undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Zea Flour shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all white from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Rodda colors
closest in the Rodda deckThe nearest shades to Zea Flour within Rodda's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #EEEBE1 in HSL space. Pair Zea Flour with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Rodda Zea Flour Equivalents at Other Brands
Matching Zea Flour from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Rodda R009 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Zea Flour
The closest Sherwin-Williams equivalent of Zea Flour is Cotton (SW 9581). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 83 vs 84). If Sherwin-Williams is your counter, order Cotton and you'll get the same color. See the full Cotton swatch →
Behr Equivalent of Zea Flour
The closest Behr equivalent of Zea Flour is Arcade White (GR-W08). At ΔE 0.57 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 83 vs 84). If Behr is your counter, order Arcade White and you'll get the same color. See the full Arcade White swatch →
Benjamin Moore Equivalent of Zea Flour
The closest Benjamin Moore equivalent of Zea Flour is Swiss Coffee (OC-45). At ΔE 0.76 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly darker (LRV 82 vs 84). If Benjamin Moore is your counter, order Swiss Coffee and you'll get the same color. See the full Swiss Coffee swatch →
Valspar Equivalent of Zea Flour
The closest Valspar equivalent of Zea Flour is Paramount White (7006-22). At ΔE 0.62 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly darker (LRV 82.4 vs 84). If Valspar is your counter, order Paramount White and you'll get the same color. See the full Paramount White swatch →
PPG / Glidden Equivalent of Zea Flour
The closest PPG / Glidden equivalent of Zea Flour is Winter Mood (PPG14-16). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 83 vs 84). If PPG / Glidden is your counter, order Winter Mood and you'll get the same color. See the full Winter Mood swatch →
Glidden Equivalent of Zea Flour
The closest Glidden equivalent of Zea Flour is Parchment White (60YY 83/062). At ΔE 0.96 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 83 vs 84). If Glidden is your counter, order Parchment White and you'll get the same color. See the full Parchment White swatch →
Dutch Boy Equivalent of Zea Flour
The closest Dutch Boy equivalent of Zea Flour is Whispered White (019W). At ΔE 0.87 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 83 vs 84). If Dutch Boy is your counter, order Whispered White and you'll get the same color. See the full Whispered White swatch →
HGTV Home by Sherwin-Williams Equivalent of Zea Flour
The closest HGTV Home by Sherwin-Williams equivalent of Zea Flour is Timeless White (HGSW 4055). At ΔE 0.96 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 83 vs 84). If HGTV Home by Sherwin-Williams is your counter, order Timeless White and you'll get the same color. See the full Timeless White swatch →
Dunn-Edwards Equivalent of Zea Flour
Dunn-Edwards's nearest match is Almond Milk (DEHW01), visually identical in normal room light (ΔE 1.15). It sits at the same lightness (LRV 83 vs 84) and carries a warm yellow undertone, so it substitutes for Zea Flour without repainting risk. See the full Almond Milk swatch →
Magnolia Home Equivalent of Zea Flour
Magnolia Home's nearest match is Panna Cotta (JG-111), visually identical in normal room light (ΔE 1.47). It sits at the same lightness (LRV 84 vs 84) and carries a warm yellow undertone, so it substitutes for Zea Flour without repainting risk. See the full Panna Cotta swatch →
Farrow & Ball Equivalent of Zea Flour
Farrow & Ball has no exact twin of Zea Flour. The nearest is Wevet (NO. 273) at ΔE 3.72 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 83 vs 84). Compare large swatches before substituting. See the full Wevet swatch →
Diamond Vogel Equivalent of Zea Flour
Diamond Vogel's nearest match is Child of Heaven (0004), visually identical in normal room light (ΔE 1). It sits at the same lightness (LRV 83 vs 84) and carries a warm red-orange undertone, so it substitutes for Zea Flour without repainting risk. See the full Child of Heaven swatch →
Hirshfield's Equivalent of Zea Flour
The closest Hirshfield's equivalent of Zea Flour is Luna Moon (0017). At ΔE 0.62 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly darker (LRV 81 vs 84). If Hirshfield's is your counter, order Luna Moon and you'll get the same color. See the full Luna Moon swatch →
C2 Paint Equivalent of Zea Flour
C2 Paint's nearest match is Svelte (C2-867), visually identical in normal room light (ΔE 1.18). It sits at the same lightness (LRV 83 vs 84) and carries a warm red-orange undertone, so it substitutes for Zea Flour without repainting risk. See the full Svelte swatch →
Clare Equivalent of Zea Flour
Clare has no exact twin of Zea Flour. The nearest is Classic (PNT100-LT-12) at ΔE 3.75 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 82 vs 84). Compare large swatches before substituting. See the full Classic swatch →
Portola Paints Equivalent of Zea Flour
At Portola Paints, the closest color to Zea Flour is Kashmir (KASHMIR) — very close at ΔE 2.21, though not an exact twin. It runs slightly darker (LRV 82 vs 84) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Kashmir swatch →
Annie Sloan Equivalent of Zea Flour
Annie Sloan doesn't make a true equivalent of Zea Flour — the nearest deck color, Old Ochre (OLD OCHRE), is clearly different (ΔE 12.02). For an exact match, any Annie Sloan retailer can custom-tint Rodda R009 instead. See the full Old Ochre swatch →
Backdrop Equivalent of Zea Flour
The closest Backdrop equivalent of Zea Flour is Jane (BD-JA). At ΔE 0.62 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly lighter (LRV 86 vs 84). If Backdrop is your counter, order Jane and you'll get the same color. See the full Jane swatch →
Rust-Oleum Equivalent of Zea Flour
Rust-Oleum doesn't make a true equivalent of Zea Flour — the nearest deck color, Chiffon Cream (329598), is clearly different (ΔE 5.06). For an exact match, any Rust-Oleum retailer can custom-tint Rodda R009 instead. See the full Chiffon Cream swatch →
Kompozit Equivalent of Zea Flour
The closest Kompozit equivalent of Zea Flour is Luna Moon (0017). At ΔE 0.62 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly darker (LRV 82 vs 84). If Kompozit is your counter, order Luna Moon and you'll get the same color. See the full Luna Moon swatch →