Color guide · Rodda · Gray

Avant Gothic

R107 · #49454B · LRV 7 · neutral with no strong undertone

R107 · #49454B · LRV 7 — neutral with no strong undertone, very dark — reads black in most rooms.

Avant GothicRodda · R107
The color, edge to edge.Use your own photo →
Avant Gothic
RODDA · R107 · #49454B
Brand · codeRoddaR107 · all Rodda grays
LRV7Very dark — reads black in most rooms.
Undertoneneutral with no strong undertone
FamilyGray
Hex · RGB · HSL#49454B · 73, 69, 75 · 280°, 4%, 28%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Avant Gothic7
  2. 2Pewter Green12
  3. 3Retreat21
Undertone and depth

What Color Is Avant Gothic, Really?

Avant Gothic reads as a neutral with no strong undertone — very dark — reads black in most rooms. The notes below cover how Rodda R107 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Avant Gothic

Avant Gothic earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.

Light by light

How Lighting Changes Avant Gothic

At LRV 7, Avant Gothic is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Avant Gothic are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Rodda R107 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Rodda Colors

The nearest shades to Avant Gothic within Rodda's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Avant Gothic · 2.2 : 1 · fails for textWhite text on Avant Gothic · 9.4 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #49454B in HSL space. Pair Avant Gothic with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#49454B + #474B45
TRIADIC
#49454B · #4B4945 · #454B49
ANALOGOUS
#46454B · #49454B · #4B454A

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Jessica Williams

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