Color spec
| Brand | Rodda |
| Name | Avant Gothic |
| SKU | R107 |
| Hex | #49454B |
| RGB | 73, 69, 75 |
| HSL | 280°, 4%, 28% |
| LRV | 7 |
| Undertone | true neutral (no measurable hue) |
| Family | Gray |
About Rodda Avant Gothic
At LRV 7, Avant Gothic is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Avant Gothic earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Rodda colors
closest in the Rodda deckThe nearest shades to Avant Gothic within Rodda's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #49454B in HSL space. Pair Avant Gothic with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Rodda Avant Gothic Equivalents at Other Brands
Matching Avant Gothic from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Rodda R107 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Avant Gothic
Sherwin-Williams doesn't make a true equivalent of Avant Gothic — the nearest deck color, Cyberspace (SW 7076), is clearly different (ΔE 5.01). For an exact match, any Sherwin-Williams retailer can custom-tint Rodda R107 instead. See the full Cyberspace swatch →
Behr Equivalent of Avant Gothic
Behr has no exact twin of Avant Gothic. The nearest is Black Boudoir (PPU26-23) at ΔE 4.85 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 7). Compare large swatches before substituting. See the full Black Boudoir swatch →
Benjamin Moore Equivalent of Avant Gothic
At Benjamin Moore, the closest color to Avant Gothic is Deep Indigo (1442) — very close at ΔE 2.39, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Deep Indigo swatch →
Valspar Equivalent of Avant Gothic
Valspar has no exact twin of Avant Gothic. The nearest is Muskeg Grey (4005-2C) at ΔE 4.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6.5 vs 7). Compare large swatches before substituting. See the full Muskeg Grey swatch →
PPG / Glidden Equivalent of Avant Gothic
The closest PPG / Glidden equivalent of Avant Gothic is Blackhearth (PPG1003-7). At ΔE 0 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 6 vs 7). If PPG / Glidden is your counter, order Blackhearth and you'll get the same color. See the full Blackhearth swatch →
Glidden Equivalent of Avant Gothic
The closest Glidden equivalent of Avant Gothic is Blackhearth (PPG1003-7). At ΔE 0 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 6 vs 7). If Glidden is your counter, order Blackhearth and you'll get the same color. See the full Blackhearth swatch →
Dutch Boy Equivalent of Avant Gothic
Dutch Boy doesn't make a true equivalent of Avant Gothic — the nearest deck color, Anchored Blue (434-7DB), is clearly different (ΔE 5.01). For an exact match, any Dutch Boy retailer can custom-tint Rodda R107 instead. See the full Anchored Blue swatch →
HGTV Home by Sherwin-Williams Equivalent of Avant Gothic
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Avant Gothic — the nearest deck color, No Limits (HGSW 1461), is clearly different (ΔE 5.01). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Rodda R107 instead. See the full No Limits swatch →
Dunn-Edwards Equivalent of Avant Gothic
At Dunn-Edwards, the closest color to Avant Gothic is French Press Coffee (DEBN07) — very close at ΔE 2.97, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full French Press Coffee swatch →
Magnolia Home Equivalent of Avant Gothic
Magnolia Home's nearest match is Fine Black (JG-144), visually identical in normal room light (ΔE 1.96). It sits at the same lightness (LRV 6 vs 7) and carries a true neutral undertone, so it substitutes for Avant Gothic without repainting risk. See the full Fine Black swatch →
Farrow & Ball Equivalent of Avant Gothic
The closest Farrow & Ball equivalent of Avant Gothic is Paean Black (NO. 294). At ΔE 0.95 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 6 vs 7). If Farrow & Ball is your counter, order Paean Black and you'll get the same color. See the full Paean Black swatch →
Diamond Vogel Equivalent of Avant Gothic
At Diamond Vogel, the closest color to Avant Gothic is Octavius (0522) — very close at ΔE 2.83, though not an exact twin. It sits at the same lightness (LRV 6 vs 7) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Octavius swatch →
Hirshfield's Equivalent of Avant Gothic
Hirshfield's has no exact twin of Avant Gothic. The nearest is Midnight Magic (0508) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 9 vs 7). Compare large swatches before substituting. See the full Midnight Magic swatch →
C2 Paint Equivalent of Avant Gothic
C2 Paint has no exact twin of Avant Gothic. The nearest is Stout (C2-965) at ΔE 4.82 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 7). Compare large swatches before substituting. See the full Stout swatch →
Clare Equivalent of Avant Gothic
Clare doesn't make a true equivalent of Avant Gothic — the nearest deck color, Blackish (PNT100-DP-54), is clearly different (ΔE 5.79). For an exact match, any Clare retailer can custom-tint Rodda R107 instead. See the full Blackish swatch →
Portola Paints Equivalent of Avant Gothic
Portola Paints doesn't make a true equivalent of Avant Gothic — the nearest deck color, Black Sky (BLACK SKY), is clearly different (ΔE 5.84). For an exact match, any Portola Paints retailer can custom-tint Rodda R107 instead. See the full Black Sky swatch →
Annie Sloan Equivalent of Avant Gothic
Annie Sloan doesn't make a true equivalent of Avant Gothic — the nearest deck color, Aubusson Blue (AUBUSSON BLUE), is clearly different (ΔE 13.28). For an exact match, any Annie Sloan retailer can custom-tint Rodda R107 instead. See the full Aubusson Blue swatch →
Backdrop Equivalent of Avant Gothic
Backdrop doesn't make a true equivalent of Avant Gothic — the nearest deck color, Last Call (BD-LC), is clearly different (ΔE 7.44). For an exact match, any Backdrop retailer can custom-tint Rodda R107 instead. See the full Last Call swatch →
Rust-Oleum Equivalent of Avant Gothic
Rust-Oleum doesn't make a true equivalent of Avant Gothic — the nearest deck color, Charcoal (285144), is clearly different (ΔE 7.44). For an exact match, any Rust-Oleum retailer can custom-tint Rodda R107 instead. See the full Charcoal swatch →
Kompozit Equivalent of Avant Gothic
Kompozit has no exact twin of Avant Gothic. The nearest is Midnight Magic (0508) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 7). Compare large swatches before substituting. See the full Midnight Magic swatch →