Color spec
| Brand | PPG / Glidden |
| Name | Wild Geranium |
| SKU | PPG1045-6 |
| Hex | #996B7A |
| RGB | 153, 107, 122 |
| HSL | 340°, 18%, 51% |
| LRV | 19 |
| Undertone | warm red tone |
| Family | Pink |
About PPG / Glidden Wild Geranium
With an LRV of 19, Wild Geranium is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Wild Geranium works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Wild Geranium within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #996B7A in HSL space. Pair Wild Geranium with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Wild Geranium Equivalents at Other Brands
Matching Wild Geranium from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1045-6 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Wild Geranium
Sherwin-Williams's nearest match is Moss Rose (SW 6291), visually identical in normal room light (ΔE 1.8). It sits at the same lightness (LRV 20 vs 19) and carries a warm red undertone, so it substitutes for Wild Geranium without repainting risk. See the full Moss Rose swatch →
Behr Equivalent of Wild Geranium
Behr has no exact twin of Wild Geranium. The nearest is Hickory Stick (120F-5) at ΔE 3.68 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 19). Compare large swatches before substituting. See the full Hickory Stick swatch →
Benjamin Moore Equivalent of Wild Geranium
At Benjamin Moore, the closest color to Wild Geranium is Aplomb (AF-625) — very close at ΔE 3.31, though not an exact twin. It runs slightly lighter (LRV 21 vs 19) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Aplomb swatch →
Valspar Equivalent of Wild Geranium
Valspar has no exact twin of Wild Geranium. The nearest is High Country Rose (1007-5B) at ΔE 4.25 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 17.1 vs 19). Compare large swatches before substituting. See the full High Country Rose swatch →
Glidden Equivalent of Wild Geranium
The closest Glidden equivalent of Wild Geranium is Wild Geranium (PPG1045-6). At ΔE 0.39 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 18 vs 19). If Glidden is your counter, order Wild Geranium and you'll get the same color. See the full Wild Geranium swatch →
Dutch Boy Equivalent of Wild Geranium
Dutch Boy's nearest match is Purple Beech (347-6DB), visually identical in normal room light (ΔE 1.68). It sits at the same lightness (LRV 19 vs 19) and carries a warm magenta undertone, so it substitutes for Wild Geranium without repainting risk. See the full Purple Beech swatch →
HGTV Home by Sherwin-Williams Equivalent of Wild Geranium
At HGTV Home by Sherwin-Williams, the closest color to Wild Geranium is Ruby Lane (HGSW 2023) — very close at ΔE 2.54, though not an exact twin. It sits at the same lightness (LRV 19 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ruby Lane swatch →
Diamond Vogel Equivalent of Wild Geranium
At Diamond Vogel, the closest color to Wild Geranium is Montrose Rose (0114) — very close at ΔE 3.13, though not an exact twin. It sits at the same lightness (LRV 20 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Montrose Rose swatch →
Hirshfield's Equivalent of Wild Geranium
At Hirshfield's, the closest color to Wild Geranium is Montrose Rose (0114) — very close at ΔE 2.85, though not an exact twin. It sits at the same lightness (LRV 20 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Montrose Rose swatch →
Kompozit Equivalent of Wild Geranium
At Kompozit, the closest color to Wild Geranium is Montrose Rose (0114) — very close at ΔE 2.85, though not an exact twin. It sits at the same lightness (LRV 19 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Montrose Rose swatch →