Sweet Illusion
PPG1243-1 · #E0E7EB · LRV 79 — cool blue tone, very light — near-white, broadens small spaces.
- 1First Star69
- 2Classic Gray74
- 3Sweet Illusion79
- 4Greek Villa84
- 5Chantilly Lace91
What Color Is Sweet Illusion, Really?
Sweet Illusion reads as a cool blue tone — very light — near-white, broadens small spaces. The notes below cover how PPG / Glidden PPG1243-1 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Sweet Illusion
Sweet Illusion shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.
How Lighting Changes Sweet Illusion
Sweet Illusion is very light — LRV 79, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Most complaints about Sweet Illusion are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint PPG / Glidden PPG1243-1 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Rarified AirSW 6525 · Sherwin-Williams | 2.0 | 78 | Color page → |
| Behr | Blue Bird DayBL-W03 · Behr | 2.3 | 78 | Color page → |
| Benjamin Moore | Lily White2128-70 · Benjamin Moore | 1.1 | 81 | Color page → |
| Valspar | Gray Opal7004-6 · Valspar | 3.0 | 78.7 | Color page → |
| Glidden | Sweet IllusionPPG1243-1 · Glidden | 0.5 | 80 | Color page → |
| Dutch Boy | Beluga Gray430-1DB · Dutch Boy | 2.8 | 80 | Color page → |
Similar PPG / Glidden Colors
The nearest shades to Sweet Illusion within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #E0E7EB in HSL space. Pair Sweet Illusion with one accent and one neutral — the swatches below are starting points, not final picks.
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