Rich Clay
PPG16-31 · #A25C49 · LRV 16 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Turkish Coffee5
- 2Oxblood11
- 3Rich Clay16
- 4Modern Mocha25
- 5Redend Point30
What Color Is Rich Clay, Really?
Rich Clay reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how PPG / Glidden PPG16-31 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Rich Clay
Rich Clay works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
How Lighting Changes Rich Clay
With an LRV of 16, Rich Clay is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Rich Clay are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint PPG / Glidden PPG16-31 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Bold BrickSW 6327 · Sherwin-Williams | 3.9 | 15 | Color page → |
| Behr | Cajun RedPPU2-15 · Behr | 1.7 | 16 | Color page → |
| Benjamin Moore | Salmon Stream2173-30 · Benjamin Moore | 1.1 | 17 | Color page → |
| Valspar | Trolley DashP006 · Valspar | 1.6 | 15.9 | Color page → |
| Glidden | Rich ClayPPG16-31 · Glidden | 0.2 | 16 | Color page → |
| Dutch Boy | Brandi-ed Orange308-6DB · Dutch Boy | 2.5 | 17 | Color page → |
Similar PPG / Glidden Colors
The nearest shades to Rich Clay within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #A25C49 in HSL space. Pair Rich Clay with one accent and one neutral — the swatches below are starting points, not final picks.
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