Color spec
| Brand | PPG / Glidden |
| Name | Rich Clay |
| SKU | PPG16-31 |
| Hex | #A25C49 |
| RGB | 162, 92, 73 |
| HSL | 13°, 38%, 46% |
| LRV | 16 |
| Undertone | warm red tone |
| Family | Brown |
About PPG / Glidden Rich Clay
With an LRV of 16, Rich Clay is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Rich Clay works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Rich Clay within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A25C49 in HSL space. Pair Rich Clay with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Rich Clay Equivalents at Other Brands
Matching Rich Clay from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG16-31 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Rich Clay
Sherwin-Williams has no exact twin of Rich Clay. The nearest is Bold Brick (SW 6327) at ΔE 3.94 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 16). Compare large swatches before substituting. See the full Bold Brick swatch →
Behr Equivalent of Rich Clay
Behr's nearest match is Cajun Red (PPU2-15), visually identical in normal room light (ΔE 1.66). It sits at the same lightness (LRV 16 vs 16) and carries a warm red undertone, so it substitutes for Rich Clay without repainting risk. See the full Cajun Red swatch →
Benjamin Moore Equivalent of Rich Clay
Benjamin Moore's nearest match is Salmon Stream (2173-30), visually identical in normal room light (ΔE 1.08). It sits at the same lightness (LRV 17 vs 16) and carries a warm red undertone, so it substitutes for Rich Clay without repainting risk. See the full Salmon Stream swatch →
Valspar Equivalent of Rich Clay
Valspar's nearest match is Trolley Dash (P006), visually identical in normal room light (ΔE 1.65). It sits at the same lightness (LRV 15.9 vs 16) and carries a warm red undertone, so it substitutes for Rich Clay without repainting risk. See the full Trolley Dash swatch →
Glidden Equivalent of Rich Clay
The closest Glidden equivalent of Rich Clay is Rich Clay (PPG16-31). At ΔE 0.24 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 16 vs 16). If Glidden is your counter, order Rich Clay and you'll get the same color. See the full Rich Clay swatch →
Dutch Boy Equivalent of Rich Clay
At Dutch Boy, the closest color to Rich Clay is Brandi-ed Orange (308-6DB) — very close at ΔE 2.53, though not an exact twin. It sits at the same lightness (LRV 17 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Brandi-ed Orange swatch →
HGTV Home by Sherwin-Williams Equivalent of Rich Clay
HGTV Home by Sherwin-Williams has no exact twin of Rich Clay. The nearest is Burnt Scarlet (HGSW 2062) at ΔE 3.94 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 16). Compare large swatches before substituting. See the full Burnt Scarlet swatch →
Dunn-Edwards Equivalent of Rich Clay
At Dunn-Edwards, the closest color to Rich Clay is Santa Fe Sunset (DET458) — very close at ΔE 2.36, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Santa Fe Sunset swatch →
Magnolia Home Equivalent of Rich Clay
Magnolia Home has no exact twin of Rich Clay. The nearest is On Bosque (JG-36) at ΔE 4.45 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 14 vs 16). Compare large swatches before substituting. See the full On Bosque swatch →
Farrow & Ball Equivalent of Rich Clay
Farrow & Ball has no exact twin of Rich Clay. The nearest is Terre D'Egypte (NO. 247) at ΔE 3.68 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 16). Compare large swatches before substituting. See the full Terre D'Egypte swatch →
Diamond Vogel Equivalent of Rich Clay
Diamond Vogel's nearest match is Carrot Cake (1054), visually identical in normal room light (ΔE 1.81). It sits at the same lightness (LRV 16 vs 16) and carries a warm red undertone, so it substitutes for Rich Clay without repainting risk. See the full Carrot Cake swatch →
Hirshfield's Equivalent of Rich Clay
At Hirshfield's, the closest color to Rich Clay is Mandalay Road (0039) — very close at ΔE 2.94, though not an exact twin. It runs slightly lighter (LRV 18 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Mandalay Road swatch →
Rodda Equivalent of Rich Clay
At Rodda, the closest color to Rich Clay is Smoked Salmon (CA225) — very close at ΔE 3.36, though not an exact twin. It runs slightly darker (LRV 13 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Smoked Salmon swatch →
C2 Paint Equivalent of Rich Clay
At C2 Paint, the closest color to Rich Clay is Wulfenite (C2-556) — very close at ΔE 3.04, though not an exact twin. It sits at the same lightness (LRV 17 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Wulfenite swatch →
Kompozit Equivalent of Rich Clay
At Kompozit, the closest color to Rich Clay is Mandalay Road (0039) — very close at ΔE 2.94, though not an exact twin. It sits at the same lightness (LRV 16 vs 16) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Mandalay Road swatch →