Color spec
| Brand | PPG / Glidden |
| Name | Lucky Penny |
| SKU | PPG1201-7 |
| Hex | #BC7038 |
| RGB | 188, 112, 56 |
| HSL | 25°, 54%, 48% |
| LRV | 23 |
| Undertone | warm red-orange tone |
| Family | Orange |
About PPG / Glidden Lucky Penny
With an LRV of 23, Lucky Penny is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Lucky Penny works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Earthy oranges and terracottas warm up dining rooms and entries.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all orange from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar PPG / Glidden colors
closest in the PPG / Glidden deckThe nearest shades to Lucky Penny within PPG / Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BC7038 in HSL space. Pair Lucky Penny with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
PPG / Glidden Lucky Penny Equivalents at Other Brands
Matching Lucky Penny from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint PPG / Glidden PPG1201-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Lucky Penny
At Sherwin-Williams, the closest color to Lucky Penny is Saucy Gold (SW 6370) — very close at ΔE 2.57, though not an exact twin. It sits at the same lightness (LRV 23 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Saucy Gold swatch →
Behr Equivalent of Lucky Penny
At Behr, the closest color to Lucky Penny is Chai Spice (260D-6) — very close at ΔE 2.86, though not an exact twin. It runs slightly darker (LRV 21 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Chai Spice swatch →
Benjamin Moore Equivalent of Lucky Penny
The closest Benjamin Moore equivalent of Lucky Penny is Peruvian Chili (CSP-1100). At ΔE 0.61 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 23 vs 23). If Benjamin Moore is your counter, order Peruvian Chili and you'll get the same color. See the full Peruvian Chili swatch →
Valspar Equivalent of Lucky Penny
Valspar's nearest match is Adobe Dusk (M145), visually identical in normal room light (ΔE 1.38). It sits at the same lightness (LRV 22.8 vs 23) and carries a warm red-orange undertone, so it substitutes for Lucky Penny without repainting risk. See the full Adobe Dusk swatch →
Glidden Equivalent of Lucky Penny
The closest Glidden equivalent of Lucky Penny is Lucky Penny (PPG1201-7). At ΔE 0.34 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 22 vs 23). If Glidden is your counter, order Lucky Penny and you'll get the same color. See the full Lucky Penny swatch →
Dutch Boy Equivalent of Lucky Penny
At Dutch Boy, the closest color to Lucky Penny is Rhythm Orange (209-6DB) — very close at ΔE 3.15, though not an exact twin. It sits at the same lightness (LRV 23 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Rhythm Orange swatch →
HGTV Home by Sherwin-Williams Equivalent of Lucky Penny
At HGTV Home by Sherwin-Williams, the closest color to Lucky Penny is Pumpkin Curry (HGSW 1121) — very close at ΔE 2.99, though not an exact twin. It sits at the same lightness (LRV 23 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Pumpkin Curry swatch →
Dunn-Edwards Equivalent of Lucky Penny
Dunn-Edwards's nearest match is Carrot Cake (DE5230), visually identical in normal room light (ΔE 1.23). It sits at the same lightness (LRV 22 vs 23) and carries a warm red-orange undertone, so it substitutes for Lucky Penny without repainting risk. See the full Carrot Cake swatch →
Diamond Vogel Equivalent of Lucky Penny
At Diamond Vogel, the closest color to Lucky Penny is Orange Ballad (1019) — very close at ΔE 3.21, though not an exact twin. It sits at the same lightness (LRV 23 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Orange Ballad swatch →
Hirshfield's Equivalent of Lucky Penny
Hirshfield's's nearest match is Pumpkin (H0016), visually identical in normal room light (ΔE 1.92). It runs slightly lighter (LRV 25 vs 23) and carries a warm red-orange undertone, so it substitutes for Lucky Penny without repainting risk. See the full Pumpkin swatch →
C2 Paint Equivalent of Lucky Penny
C2 Paint has no exact twin of Lucky Penny. The nearest is Chutney (C2-588) at ΔE 4.06 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 25 vs 23). Compare large swatches before substituting. See the full Chutney swatch →
Kompozit Equivalent of Lucky Penny
At Kompozit, the closest color to Lucky Penny is Orange Ballad (1019) — very close at ΔE 3.16, though not an exact twin. It runs slightly darker (LRV 21 vs 23) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Orange Ballad swatch →