White Flour
HGSW 7102 · #F4EFE5 · LRV 87 — near-white with a hint of color, very light — near-white, broadens small spaces.
- 1Classic Gray74
- 2Alabaster82
- 3White Flour87
- 4Sleek White92
- 5Ultra Pure White97
What Color Is White Flour, Really?
White Flour reads as a near-white with a hint of color — very light — near-white, broadens small spaces. The notes below cover how HGTV Home by Sherwin-Williams HGSW 7102 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for White Flour
White Flour shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.
How Lighting Changes White Flour
White Flour is very light — LRV 87, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Most complaints about White Flour are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint HGTV Home by Sherwin-Williams HGSW 7102 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | White FlourSW 7102 · Sherwin-Williams | 0.0 | 87 | Color page → |
| Behr | MarshmallowPPH-18 · Behr | 0.5 | 87 | Color page → |
| Benjamin Moore | Pink Damask890 · Benjamin Moore | 0.8 | 85 | Color page → |
| Valspar | Crisp Cotton7007-4 · Valspar | 0.9 | 87 | Color page → |
| PPG / Glidden | Crumb CookiePPG18-01 · PPG / Glidden | 2.1 | 87 | Color page → |
| Glidden | Floral White61YY 85/050 · Glidden | 0.5 | 85 | Color page → |
Similar HGTV Home by Sherwin-Williams Colors
The nearest shades to White Flour within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #F4EFE5 in HSL space. Pair White Flour with one accent and one neutral — the swatches below are starting points, not final picks.
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