Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | White Flour |
| SKU | HGSW 7102 |
| Hex | #F4EFE5 |
| RGB | 244, 239, 229 |
| HSL | 40°, 41%, 93% |
| LRV | 87 |
| Undertone | near-white with whisper of hue |
| Family | White |
About HGTV Home by Sherwin-Williams White Flour
White Flour is very light — LRV 87, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
White Flour shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all white from that brand.
Sherwin-Williams
Behr
Benjamin Moore
C2 Paint
Diamond Vogel
Dunn-Edwards
Valspar
Farrow & Ball
Dutch Boy
Kompozit
Backdrop
Magnolia Home
PPG / Glidden
Clare
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to White Flour within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F4EFE5 in HSL space. Pair White Flour with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams White Flour Equivalents at Other Brands
Matching White Flour from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 7102 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of White Flour
The closest Sherwin-Williams equivalent of White Flour is White Flour (SW 7102). At ΔE 0 the two are indistinguishable on a wall — it carries the same near-white undertone and sits at the same lightness (LRV 87 vs 87). If Sherwin-Williams is your counter, order White Flour and you'll get the same color. See the full White Flour swatch →
Behr Equivalent of White Flour
The closest Behr equivalent of White Flour is Marshmallow (PPH-18). At ΔE 0.5 the two are indistinguishable on a wall — it carries the same near-white undertone and sits at the same lightness (LRV 87 vs 87). If Behr is your counter, order Marshmallow and you'll get the same color. See the full Marshmallow swatch →
Benjamin Moore Equivalent of White Flour
The closest Benjamin Moore equivalent of White Flour is Pink Damask (890). At ΔE 0.84 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly darker (LRV 85 vs 87). If Benjamin Moore is your counter, order Pink Damask and you'll get the same color. See the full Pink Damask swatch →
Diamond Vogel Equivalent of White Flour
The closest Diamond Vogel equivalent of White Flour is Bunny Cake (0012). At ΔE 0.89 the two are indistinguishable on a wall — it carries the same near-white undertone and sits at the same lightness (LRV 87 vs 87). If Diamond Vogel is your counter, order Bunny Cake and you'll get the same color. See the full Bunny Cake swatch →
Valspar Equivalent of White Flour
The closest Valspar equivalent of White Flour is Crisp Cotton (7007-4). At ΔE 0.93 the two are indistinguishable on a wall — it carries the same near-white undertone and sits at the same lightness (LRV 87 vs 87). If Valspar is your counter, order Crisp Cotton and you'll get the same color. See the full Crisp Cotton swatch →
C2 Paint Equivalent of White Flour
C2 Paint's nearest match is Jicama (C2-708), visually identical in normal room light (ΔE 1). It sits at the same lightness (LRV 86 vs 87) and carries a near-white undertone, so it substitutes for White Flour without repainting risk. See the full Jicama swatch →
Dunn-Edwards Equivalent of White Flour
Dunn-Edwards's nearest match is Latte Froth (DE6239), visually identical in normal room light (ΔE 1.13). It runs noticeably darker (LRV 81 vs 87) and carries a near-white undertone, so it substitutes for White Flour without repainting risk. See the full Latte Froth swatch →
Farrow & Ball Equivalent of White Flour
Farrow & Ball's nearest match is Pointing (NO. 2003), visually identical in normal room light (ΔE 1.15). It sits at the same lightness (LRV 86 vs 87) and carries a near-white undertone, so it substitutes for White Flour without repainting risk. See the full Pointing swatch →
Dutch Boy Equivalent of White Flour
Dutch Boy's nearest match is Simplified White (020W), visually identical in normal room light (ΔE 1.15). It sits at the same lightness (LRV 86 vs 87) and carries a near-white undertone, so it substitutes for White Flour without repainting risk. See the full Simplified White swatch →
Kompozit Equivalent of White Flour
Kompozit's nearest match is Bunny Cake (0012), visually identical in normal room light (ΔE 1.25). It sits at the same lightness (LRV 87 vs 87) and carries a near-white undertone, so it substitutes for White Flour without repainting risk. See the full Bunny Cake swatch →
Magnolia Home Equivalent of White Flour
Magnolia Home's nearest match is Silos White (JG-107), visually identical in normal room light (ΔE 1.69). It sits at the same lightness (LRV 86 vs 87) and carries a near-white undertone, so it substitutes for White Flour without repainting risk. See the full Silos White swatch →
Backdrop Equivalent of White Flour
Backdrop's nearest match is Tabula Rasa (BD-TR), visually identical in normal room light (ΔE 1.74). It runs slightly lighter (LRV 92 vs 87) and carries a near-white undertone, so it substitutes for White Flour without repainting risk. See the full Tabula Rasa swatch →
PPG / Glidden Equivalent of White Flour
At PPG / Glidden, the closest color to White Flour is Crumb Cookie (PPG18-01) — very close at ΔE 2.14, though not an exact twin. It sits at the same lightness (LRV 87 vs 87) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Crumb Cookie swatch →
Clare Equivalent of White Flour
At Clare, the closest color to White Flour is Wing It (PNT100-LT-24) — very close at ΔE 2.44, though not an exact twin. It sits at the same lightness (LRV 88 vs 87) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Wing It swatch →