Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Utaupeia |
| SKU | HGSW 9088 |
| Hex | #A58F7B |
| RGB | 165, 143, 123 |
| HSL | 29°, 19%, 56% |
| LRV | 30 |
| Undertone | warm red-orange tone |
| Family | Neutral |
About HGTV Home by Sherwin-Williams Utaupeia
Utaupeia sits in the mid-range at LRV 30, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Utaupeia is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Hirshfield's
Rodda
C2 Paint
Backdrop
Kompozit
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Utaupeia within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A58F7B in HSL space. Pair Utaupeia with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Utaupeia Equivalents at Other Brands
Matching Utaupeia from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 9088 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Utaupeia
The closest Sherwin-Williams equivalent of Utaupeia is Utaupeia (SW 9088). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 29 vs 30). If Sherwin-Williams is your counter, order Utaupeia and you'll get the same color. See the full Utaupeia swatch →
Behr Equivalent of Utaupeia
Behr's nearest match is Cozy Cocoa (BNC-13), visually identical in normal room light (ΔE 1.25). It sits at the same lightness (LRV 29 vs 30) and carries a warm red-orange undertone, so it substitutes for Utaupeia without repainting risk. See the full Cozy Cocoa swatch →
Benjamin Moore Equivalent of Utaupeia
At Benjamin Moore, the closest color to Utaupeia is Alexandria Beige (HC-77) — very close at ΔE 2.92, though not an exact twin. It sits at the same lightness (LRV 29 vs 30) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Alexandria Beige swatch →
Valspar Equivalent of Utaupeia
Valspar's nearest match is Chocolate Cream Pie (M143), visually identical in normal room light (ΔE 1). It runs slightly darker (LRV 27.7 vs 30) and carries a warm red-orange undertone, so it substitutes for Utaupeia without repainting risk. See the full Chocolate Cream Pie swatch →
PPG / Glidden Equivalent of Utaupeia
PPG / Glidden's nearest match is Cocoloco (PPG1079-5), visually identical in normal room light (ΔE 1.68). It sits at the same lightness (LRV 30 vs 30) and carries a warm red-orange undertone, so it substitutes for Utaupeia without repainting risk. See the full Cocoloco swatch →
Glidden Equivalent of Utaupeia
At Glidden, the closest color to Utaupeia is Cocoloco (PPG1079-5) — very close at ΔE 2.01, though not an exact twin. It sits at the same lightness (LRV 30 vs 30) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Cocoloco swatch →
Dutch Boy Equivalent of Utaupeia
At Dutch Boy, the closest color to Utaupeia is Oarsman (412-5DB) — very close at ΔE 2.35, though not an exact twin. It sits at the same lightness (LRV 30 vs 30) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Oarsman swatch →
Dunn-Edwards Equivalent of Utaupeia
At Dunn-Edwards, the closest color to Utaupeia is Incense Stick (DEBN73) — very close at ΔE 2.48, though not an exact twin. It runs slightly darker (LRV 28 vs 30) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Incense Stick swatch →
Rodda Equivalent of Utaupeia
At Rodda, the closest color to Utaupeia is Soft Maple Wood (R039) — very close at ΔE 2, though not an exact twin. It sits at the same lightness (LRV 30 vs 30) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Soft Maple Wood swatch →
C2 Paint Equivalent of Utaupeia
At C2 Paint, the closest color to Utaupeia is Staddle Stone (BD37) — very close at ΔE 3.16, though not an exact twin. It runs slightly darker (LRV 28 vs 30) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Staddle Stone swatch →
Backdrop Equivalent of Utaupeia
Backdrop has no exact twin of Utaupeia. The nearest is Anita (BD-AN) at ΔE 3.61 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 33 vs 30). Compare large swatches before substituting. See the full Anita swatch →