Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Umber Rust |
| SKU | HGSW 9100 |
| Hex | #765138 |
| RGB | 118, 81, 56 |
| HSL | 24°, 36%, 34% |
| LRV | 10 |
| Undertone | red-orange / warm |
| Family | Brown |
About HGTV Home by Sherwin-Williams Umber Rust
With an LRV of 10, Umber Rust is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Umber Rust works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
Behr
PPG / Glidden
Dunn-Edwards
Dutch Boy
C2 Paint
Kompozit
Diamond Vogel
Magnolia Home
Backdrop
Farrow & Ball
Clare
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Umber Rust within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #765138 in HSL space. Pair Umber Rust with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Umber Rust Equivalents at Other Brands
Matching Umber Rust from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 9100 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Umber Rust
The closest Sherwin-Williams equivalent of Umber Rust is Umber Rust (SW 9100). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 10 vs 10). If Sherwin-Williams is your counter, order Umber Rust and you'll get the same color. See the full Umber Rust swatch →
Benjamin Moore Equivalent of Umber Rust
The closest Benjamin Moore equivalent of Umber Rust is Cordwainer (2164-10). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 11 vs 10). If Benjamin Moore is your counter, order Cordwainer and you'll get the same color. See the full Cordwainer swatch →
Valspar Equivalent of Umber Rust
Valspar's nearest match is Château Mantle (V085-6), visually identical in normal room light (ΔE 1.03). It sits at the same lightness (LRV 10.5 vs 10) and carries a warm red-orange undertone, so it substitutes for Umber Rust without repainting risk. See the full Château Mantle swatch →
Behr Equivalent of Umber Rust
Behr's nearest match is Tamarind Fruit (PMD-61), visually identical in normal room light (ΔE 1.65). It sits at the same lightness (LRV 10 vs 10) and carries a warm red-orange undertone, so it substitutes for Umber Rust without repainting risk. See the full Tamarind Fruit swatch →
PPG / Glidden Equivalent of Umber Rust
At PPG / Glidden, the closest color to Umber Rust is Molasses (PPG1079-7) — very close at ΔE 2.91, though not an exact twin. It sits at the same lightness (LRV 11 vs 10) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Molasses swatch →
Dunn-Edwards Equivalent of Umber Rust
At Dunn-Edwards, the closest color to Umber Rust is Rich Mocha (DEA159) — very close at ΔE 3.22, though not an exact twin. It sits at the same lightness (LRV 10 vs 10) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Rich Mocha swatch →
Kompozit Equivalent of Umber Rust
Kompozit has no exact twin of Umber Rust. The nearest is Coffee Shop (0151) at ΔE 4.53 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 10). Compare large swatches before substituting. See the full Coffee Shop swatch →
Dutch Boy Equivalent of Umber Rust
Dutch Boy has no exact twin of Umber Rust. The nearest is Olde Metal (414-7DB) at ΔE 4.79 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 10). Compare large swatches before substituting. See the full Olde Metal swatch →
Magnolia Home Equivalent of Umber Rust
Magnolia Home doesn't make a true equivalent of Umber Rust — the nearest deck color, Cognac (JG-164), is clearly different (ΔE 5.09). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 9100 instead. See the full Cognac swatch →
C2 Paint Equivalent of Umber Rust
C2 Paint doesn't make a true equivalent of Umber Rust — the nearest deck color, Brunette (C2-597), is clearly different (ΔE 5.16). For an exact match, any C2 Paint retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 9100 instead. See the full Brunette swatch →
Backdrop Equivalent of Umber Rust
Backdrop doesn't make a true equivalent of Umber Rust — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 5.32). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 9100 instead. See the full Buenos Aires swatch →
Diamond Vogel Equivalent of Umber Rust
Diamond Vogel doesn't make a true equivalent of Umber Rust — the nearest deck color, Evolution (0130), is clearly different (ΔE 6.13). For an exact match, any Diamond Vogel retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 9100 instead. See the full Evolution swatch →
Farrow & Ball Equivalent of Umber Rust
Farrow & Ball doesn't make a true equivalent of Umber Rust — the nearest deck color, Etruscan Red (NO. 56), is clearly different (ΔE 7.36). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 9100 instead. See the full Etruscan Red swatch →
Clare Equivalent of Umber Rust
Clare doesn't make a true equivalent of Umber Rust — the nearest deck color, Vintage (PNT100-DP-67), is clearly different (ΔE 11.63). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 9100 instead. See the full Vintage swatch →