Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Smokehouse |
| SKU | HGSW 7040 |
| Hex | #716354 |
| RGB | 113, 99, 84 |
| HSL | 31°, 15%, 39% |
| LRV | 13 |
| Undertone | red-orange / warm |
| Family | Neutral |
About HGTV Home by Sherwin-Williams Smokehouse
With an LRV of 13, Smokehouse is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Smokehouse works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Dutch Boy
Benjamin Moore
Dunn-Edwards
PPG / Glidden
Kompozit
Farrow & Ball
Behr
Diamond Vogel
Valspar
C2 Paint
Magnolia Home
Clare
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Smokehouse within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #716354 in HSL space. Pair Smokehouse with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Smokehouse Equivalents at Other Brands
Matching Smokehouse from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 7040 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Smokehouse
The closest Sherwin-Williams equivalent of Smokehouse is Smokehouse (SW 7040). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 13 vs 13). If Sherwin-Williams is your counter, order Smokehouse and you'll get the same color. See the full Smokehouse swatch →
Dutch Boy Equivalent of Smokehouse
The closest Dutch Boy equivalent of Smokehouse is Weathered Log (441-7DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 13 vs 13). If Dutch Boy is your counter, order Weathered Log and you'll get the same color. See the full Weathered Log swatch →
Benjamin Moore Equivalent of Smokehouse
The closest Benjamin Moore equivalent of Smokehouse is Northwood Brown (1000). At ΔE 0.91 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 13 vs 13). If Benjamin Moore is your counter, order Northwood Brown and you'll get the same color. See the full Northwood Brown swatch →
Dunn-Edwards Equivalent of Smokehouse
Dunn-Edwards's nearest match is Cocoa (DEC755), visually identical in normal room light (ΔE 1.07). It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone, so it substitutes for Smokehouse without repainting risk. See the full Cocoa swatch →
PPG / Glidden Equivalent of Smokehouse
PPG / Glidden's nearest match is Introspective (PPG15-18), visually identical in normal room light (ΔE 1.19). It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone, so it substitutes for Smokehouse without repainting risk. See the full Introspective swatch →
Kompozit Equivalent of Smokehouse
Kompozit's nearest match is Monk's Cloth (0220), visually identical in normal room light (ΔE 1.52). It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone, so it substitutes for Smokehouse without repainting risk. See the full Monk's Cloth swatch →
Farrow & Ball Equivalent of Smokehouse
Farrow & Ball's nearest match is Salon Drab (NO. 290), visually identical in normal room light (ΔE 1.74). It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone, so it substitutes for Smokehouse without repainting risk. See the full Salon Drab swatch →
Behr Equivalent of Smokehouse
Behr's nearest match is Tan Bark Trail (HDC-SM14-4), visually identical in normal room light (ΔE 1.97). It sits at the same lightness (LRV 14 vs 13) and carries a warm red-orange undertone, so it substitutes for Smokehouse without repainting risk. See the full Tan Bark Trail swatch →
Valspar Equivalent of Smokehouse
At Valspar, the closest color to Smokehouse is Crater (V135-6) — very close at ΔE 2.52, though not an exact twin. It sits at the same lightness (LRV 12.9 vs 13) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Crater swatch →
Diamond Vogel Equivalent of Smokehouse
At Diamond Vogel, the closest color to Smokehouse is Hannover Hills (0228) — very close at ΔE 2.59, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Hannover Hills swatch →
C2 Paint Equivalent of Smokehouse
At C2 Paint, the closest color to Smokehouse is Mudskipper (C2-886) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Mudskipper swatch →
Clare Equivalent of Smokehouse
Clare doesn't make a true equivalent of Smokehouse — the nearest deck color, Coffee Date (PNT100-DP-53), is clearly different (ΔE 6). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 7040 instead. See the full Coffee Date swatch →
Backdrop Equivalent of Smokehouse
Backdrop doesn't make a true equivalent of Smokehouse — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 6.48). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 7040 instead. See the full Buenos Aires swatch →
Magnolia Home Equivalent of Smokehouse
Magnolia Home doesn't make a true equivalent of Smokehouse — the nearest deck color, Salvaged (JG-147), is clearly different (ΔE 6.76). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 7040 instead. See the full Salvaged swatch →