Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Rita's Rouge |
| SKU | HGSW 9003 |
| Hex | #BA7176 |
| RGB | 186, 113, 118 |
| HSL | 356°, 35%, 59% |
| LRV | 23 |
| Undertone | warm red tone |
| Family | Pink |
About HGTV Home by Sherwin-Williams Rita's Rouge
With an LRV of 23, Rita's Rouge is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Rita's Rouge works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Rita's Rouge within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BA7176 in HSL space. Pair Rita's Rouge with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Rita's Rouge Equivalents at Other Brands
Matching Rita's Rouge from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 9003 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Rita's Rouge
The closest Sherwin-Williams equivalent of Rita's Rouge is Rita's Rouge (SW 9003). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 24 vs 23). If Sherwin-Williams is your counter, order Rita's Rouge and you'll get the same color. See the full Rita's Rouge swatch →
Behr Equivalent of Rita's Rouge
Behr's nearest match is Art House Pink (HDC-SP14-8), visually identical in normal room light (ΔE 1.67). It sits at the same lightness (LRV 23 vs 23) and carries a warm red undertone, so it substitutes for Rita's Rouge without repainting risk. See the full Art House Pink swatch →
Benjamin Moore Equivalent of Rita's Rouge
At Benjamin Moore, the closest color to Rita's Rouge is Burgundy Rose (1280) — very close at ΔE 2.23, though not an exact twin. It sits at the same lightness (LRV 23 vs 23) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Burgundy Rose swatch →
Valspar Equivalent of Rita's Rouge
At Valspar, the closest color to Rita's Rouge is Romantic Rose (1008-5C) — very close at ΔE 3.04, though not an exact twin. It runs slightly lighter (LRV 26.5 vs 23) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Romantic Rose swatch →
PPG / Glidden Equivalent of Rita's Rouge
At PPG / Glidden, the closest color to Rita's Rouge is Lush Rose (PPG18-30) — very close at ΔE 2.27, though not an exact twin. It sits at the same lightness (LRV 24 vs 23) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lush Rose swatch →
Glidden Equivalent of Rita's Rouge
Glidden's nearest match is Lush Rose (PPG18-30), visually identical in normal room light (ΔE 1.94). It sits at the same lightness (LRV 24 vs 23) and carries a warm red undertone, so it substitutes for Rita's Rouge without repainting risk. See the full Lush Rose swatch →
Dutch Boy Equivalent of Rita's Rouge
Dutch Boy has no exact twin of Rita's Rouge. The nearest is Rose Splendor (304-4DB) at ΔE 4.94 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 26 vs 23). Compare large swatches before substituting. See the full Rose Splendor swatch →
Dunn-Edwards Equivalent of Rita's Rouge
At Dunn-Edwards, the closest color to Rita's Rouge is Hollyhock Bloom (DET417) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 24 vs 23) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Hollyhock Bloom swatch →
Farrow & Ball Equivalent of Rita's Rouge
Farrow & Ball has no exact twin of Rita's Rouge. The nearest is Crimson Red (NO. W93) at ΔE 4.51 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 22 vs 23). Compare large swatches before substituting. See the full Crimson Red swatch →
Diamond Vogel Equivalent of Rita's Rouge
Diamond Vogel has no exact twin of Rita's Rouge. The nearest is Lord Baltimore (0064) at ΔE 4.11 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 22 vs 23). Compare large swatches before substituting. See the full Lord Baltimore swatch →
Hirshfield's Equivalent of Rita's Rouge
At Hirshfield's, the closest color to Rita's Rouge is Fresh Day (0092) — very close at ΔE 2.44, though not an exact twin. It sits at the same lightness (LRV 23 vs 23) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fresh Day swatch →
C2 Paint Equivalent of Rita's Rouge
C2 Paint has no exact twin of Rita's Rouge. The nearest is Clover Blossom (BD57) at ΔE 3.72 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 21 vs 23). Compare large swatches before substituting. See the full Clover Blossom swatch →
Kompozit Equivalent of Rita's Rouge
At Kompozit, the closest color to Rita's Rouge is Fresh Day (0092) — very close at ΔE 2.44, though not an exact twin. It sits at the same lightness (LRV 22 vs 23) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fresh Day swatch →