Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Purple Midnight |
| SKU | HGSW 2401 |
| Hex | #3B3C5A |
| RGB | 59, 60, 90 |
| HSL | 238°, 21%, 29% |
| LRV | 5 |
| Undertone | cool blue tone |
| Family | Blue |
About HGTV Home by Sherwin-Williams Purple Midnight
At LRV 5, Purple Midnight is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Purple Midnight earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all blue from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Farrow & Ball
C2 Paint
Annie Sloan
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Purple Midnight within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #3B3C5A in HSL space. Pair Purple Midnight with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Purple Midnight Equivalents at Other Brands
Matching Purple Midnight from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 2401 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Purple Midnight
The closest Sherwin-Williams equivalent of Purple Midnight is Majestic Purple (SW 6545). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 5 vs 5). If Sherwin-Williams is your counter, order Majestic Purple and you'll get the same color. See the full Majestic Purple swatch →
Behr Equivalent of Purple Midnight
Behr's nearest match is Blackberry Wine (670F-7), visually identical in normal room light (ΔE 1.72). It sits at the same lightness (LRV 5 vs 5) and carries a cool blue undertone, so it substitutes for Purple Midnight without repainting risk. See the full Blackberry Wine swatch →
Benjamin Moore Equivalent of Purple Midnight
Benjamin Moore has no exact twin of Purple Midnight. The nearest is Blue Grotto (CC-964) at ΔE 3.98 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 5). Compare large swatches before substituting. See the full Blue Grotto swatch →
Valspar Equivalent of Purple Midnight
At Valspar, the closest color to Purple Midnight is Emperor (8003-48G) — very close at ΔE 3.05, though not an exact twin. It sits at the same lightness (LRV 6 vs 5) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Emperor swatch →
PPG / Glidden Equivalent of Purple Midnight
At PPG / Glidden, the closest color to Purple Midnight is Victory Blue (PPG1165-7) — very close at ΔE 2.73, though not an exact twin. It sits at the same lightness (LRV 5 vs 5) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Victory Blue swatch →
Glidden Equivalent of Purple Midnight
At Glidden, the closest color to Purple Midnight is Victory Blue (PPG1165-7) — very close at ΔE 2.99, though not an exact twin. It sits at the same lightness (LRV 5 vs 5) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Victory Blue swatch →
Dutch Boy Equivalent of Purple Midnight
The closest Dutch Boy equivalent of Purple Midnight is Constellations (242-7DB). At ΔE 0 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 5 vs 5). If Dutch Boy is your counter, order Constellations and you'll get the same color. See the full Constellations swatch →
Dunn-Edwards Equivalent of Purple Midnight
The closest Dunn-Edwards equivalent of Purple Midnight is Magic Night (DEA191). At ΔE 0.76 the two are indistinguishable on a wall — it carries the same cool blue undertone and sits at the same lightness (LRV 5 vs 5). If Dunn-Edwards is your counter, order Magic Night and you'll get the same color. See the full Magic Night swatch →
C2 Paint Equivalent of Purple Midnight
C2 Paint doesn't make a true equivalent of Purple Midnight — the nearest deck color, Blackberry (C2-773), is clearly different (ΔE 5). For an exact match, any C2 Paint retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 2401 instead. See the full Blackberry swatch →
Annie Sloan Equivalent of Purple Midnight
Annie Sloan has no exact twin of Purple Midnight. The nearest is Napoleonic Blue (NAPOLEONIC BLUE) at ΔE 4.74 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 5). Compare large swatches before substituting. See the full Napoleonic Blue swatch →