Color guide · HGTV Home by Sherwin-Williams · Brown

Less Brown

HGSW 3432 · #756761 · LRV 14 · warm red tone

HGSW 3432 · #756761 · LRV 14 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

Less BrownHGTV Home by Sherwin-Williams · HGSW 3432
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Less Brown
HGTV HOME BY SHERWIN-WILLIAMS · HGSW 3432 · #756761
Brand · codeHGTV Home by Sherwin-WilliamsHGSW 3432 · all HGTV Home by Sherwin-Williams browns
LRV14Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyBrown
Hex · RGB · HSL#756761 · 117, 103, 97 · 18°, 9%, 42%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Mahogany0
  2. 2Turkish Coffee5
  3. 3Less Brown14
  4. 4Cavern Clay20
  5. 5Redend Point30
Undertone and depth

What Color Is Less Brown, Really?

Less Brown reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how HGTV Home by Sherwin-Williams HGSW 3432 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Less Brown

Less Brown works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.

Light by light

How Lighting Changes Less Brown

With an LRV of 14, Less Brown is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Less Brown are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint HGTV Home by Sherwin-Williams HGSW 3432 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar HGTV Home by Sherwin-Williams Colors

The nearest shades to Less Brown within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Less Brown · 3.9 : 1 · large text onlyWhite text on Less Brown · 5.4 : 1 · passes AA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #756761 in HSL space. Pair Less Brown with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#756761 + #616F75
TRIADIC
#756761 · #617567 · #676175
ANALOGOUS
#756165 · #756761 · #757161

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Jessica Williams

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