Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Less Brown |
| SKU | HGSW 3432 |
| Hex | #756761 |
| RGB | 117, 103, 97 |
| HSL | 18°, 9%, 42% |
| LRV | 14 |
| Undertone | red / warm |
| Family | Neutral |
About HGTV Home by Sherwin-Williams Less Brown
With an LRV of 14, Less Brown is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Less Brown works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Farrow & Ball
Dutch Boy
Behr
Clare
PPG / Glidden
Valspar
Dunn-Edwards
Benjamin Moore
Magnolia Home
Kompozit
C2 Paint
Diamond Vogel
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Less Brown within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #756761 in HSL space. Pair Less Brown with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Less Brown Equivalents at Other Brands
Matching Less Brown from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 3432 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Less Brown
The closest Sherwin-Williams equivalent of Less Brown is Nutshell (SW 6040). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 14 vs 14). If Sherwin-Williams is your counter, order Nutshell and you'll get the same color. See the full Nutshell swatch →
Farrow & Ball Equivalent of Less Brown
The closest Farrow & Ball equivalent of Less Brown is London Clay (NO. 244). At ΔE 0.67 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 14 vs 14). If Farrow & Ball is your counter, order London Clay and you'll get the same color. See the full London Clay swatch →
Dutch Boy Equivalent of Less Brown
Dutch Boy's nearest match is Embarked (443-5DB), visually identical in normal room light (ΔE 1.18). It sits at the same lightness (LRV 15 vs 14) and carries a warm red undertone, so it substitutes for Less Brown without repainting risk. See the full Embarked swatch →
Clare Equivalent of Less Brown
Clare's nearest match is Coffee Date (PNT100-DP-53), visually identical in normal room light (ΔE 1.57). It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone, so it substitutes for Less Brown without repainting risk. See the full Coffee Date swatch →
PPG / Glidden Equivalent of Less Brown
At PPG / Glidden, the closest color to Less Brown is Eagle Eye (PPG1014-6) — very close at ΔE 2.19, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Eagle Eye swatch →
Valspar Equivalent of Less Brown
At Valspar, the closest color to Less Brown is Roaming Pony (1003-9B) — very close at ΔE 3.02, though not an exact twin. It sits at the same lightness (LRV 14.7 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Roaming Pony swatch →
Behr Equivalent of Less Brown
At Behr, the closest color to Less Brown is Opus (T16-20) — very close at ΔE 3.14, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Opus swatch →
Dunn-Edwards Equivalent of Less Brown
At Dunn-Edwards, the closest color to Less Brown is Cocoa Powder (DET631) — very close at ΔE 3.38, though not an exact twin. It sits at the same lightness (LRV 15 vs 14) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Cocoa Powder swatch →
Benjamin Moore Equivalent of Less Brown
Benjamin Moore has no exact twin of Less Brown. The nearest is Bear Creek (1470) at ΔE 3.75 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 16 vs 14). Compare large swatches before substituting. See the full Bear Creek swatch →
Magnolia Home Equivalent of Less Brown
Magnolia Home has no exact twin of Less Brown. The nearest is Salvaged (JG-147) at ΔE 3.78 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 14). Compare large swatches before substituting. See the full Salvaged swatch →
Kompozit Equivalent of Less Brown
Kompozit has no exact twin of Less Brown. The nearest is Grey Locks (0570) at ΔE 4.48 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 14). Compare large swatches before substituting. See the full Grey Locks swatch →
Diamond Vogel Equivalent of Less Brown
Diamond Vogel doesn't make a true equivalent of Less Brown — the nearest deck color, Monk's Cloth (0220), is clearly different (ΔE 5.16). For an exact match, any Diamond Vogel retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3432 instead. See the full Monk's Cloth swatch →
C2 Paint Equivalent of Less Brown
C2 Paint doesn't make a true equivalent of Less Brown — the nearest deck color, Wildwood (C2-854), is clearly different (ΔE 6.62). For an exact match, any C2 Paint retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3432 instead. See the full Wildwood swatch →
Backdrop Equivalent of Less Brown
Backdrop doesn't make a true equivalent of Less Brown — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 8.91). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3432 instead. See the full Buenos Aires swatch →