Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Jute Brown |
| SKU | HGSW 6096 |
| Hex | #815D40 |
| RGB | 129, 93, 64 |
| HSL | 27°, 34%, 38% |
| LRV | 13 |
| Undertone | red-orange / warm |
| Family | Brown |
About HGTV Home by Sherwin-Williams Jute Brown
With an LRV of 13, Jute Brown is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Jute Brown works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Magnolia Home
Behr
Valspar
Benjamin Moore
Dunn-Edwards
Kompozit
Dutch Boy
Backdrop
C2 Paint
Farrow & Ball
PPG / Glidden
Diamond Vogel
Clare
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Jute Brown within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #815D40 in HSL space. Pair Jute Brown with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Jute Brown Equivalents at Other Brands
Matching Jute Brown from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 6096 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Jute Brown
The closest Sherwin-Williams equivalent of Jute Brown is Jute Brown (SW 6096). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 13 vs 13). If Sherwin-Williams is your counter, order Jute Brown and you'll get the same color. See the full Jute Brown swatch →
Magnolia Home Equivalent of Jute Brown
The closest Magnolia Home equivalent of Jute Brown is Cognac (JG-164). At ΔE 0.8 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 13 vs 13). If Magnolia Home is your counter, order Cognac and you'll get the same color. See the full Cognac swatch →
Behr Equivalent of Jute Brown
Behr's nearest match is Split Rail (N250-6), visually identical in normal room light (ΔE 1.19). It sits at the same lightness (LRV 14 vs 13) and carries a warm red-orange undertone, so it substitutes for Jute Brown without repainting risk. See the full Split Rail swatch →
Valspar Equivalent of Jute Brown
Valspar's nearest match is Nom Nom (V088-5), visually identical in normal room light (ΔE 1.53). It sits at the same lightness (LRV 13.1 vs 13) and carries a warm red-orange undertone, so it substitutes for Jute Brown without repainting risk. See the full Nom Nom swatch →
Benjamin Moore Equivalent of Jute Brown
Benjamin Moore's nearest match is Log Cabin (2163-10), visually identical in normal room light (ΔE 1.69). It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone, so it substitutes for Jute Brown without repainting risk. See the full Log Cabin swatch →
Dunn-Edwards Equivalent of Jute Brown
Dunn-Edwards's nearest match is Rodeo (DEA163), visually identical in normal room light (ΔE 1.81). It sits at the same lightness (LRV 12 vs 13) and carries a warm red-orange undertone, so it substitutes for Jute Brown without repainting risk. See the full Rodeo swatch →
Dutch Boy Equivalent of Jute Brown
Dutch Boy's nearest match is Tawny Brown (316-7DB), visually identical in normal room light (ΔE 1.89). It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone, so it substitutes for Jute Brown without repainting risk. See the full Tawny Brown swatch →
Kompozit Equivalent of Jute Brown
At Kompozit, the closest color to Jute Brown is Mover and Shaker (0158) — very close at ΔE 2.45, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Mover and Shaker swatch →
Backdrop Equivalent of Jute Brown
At Backdrop, the closest color to Jute Brown is Buenos Aires (BD-BA) — very close at ΔE 2.58, though not an exact twin. It sits at the same lightness (LRV 14 vs 13) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Buenos Aires swatch →
Farrow & Ball Equivalent of Jute Brown
Farrow & Ball has no exact twin of Jute Brown. The nearest is Wainscot (NO. 55) at ΔE 4.2 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 13). Compare large swatches before substituting. See the full Wainscot swatch →
PPG / Glidden Equivalent of Jute Brown
PPG / Glidden has no exact twin of Jute Brown. The nearest is Spiced Cinnamon (PPG1071-7) at ΔE 4.36 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 13). Compare large swatches before substituting. See the full Spiced Cinnamon swatch →
C2 Paint Equivalent of Jute Brown
C2 Paint has no exact twin of Jute Brown. The nearest is Timbuktu (C2-614) at ΔE 4.56 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 12 vs 13). Compare large swatches before substituting. See the full Timbuktu swatch →
Diamond Vogel Equivalent of Jute Brown
Diamond Vogel doesn't make a true equivalent of Jute Brown — the nearest deck color, Lonetree (H136), is clearly different (ΔE 6.06). For an exact match, any Diamond Vogel retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6096 instead. See the full Lonetree swatch →
Clare Equivalent of Jute Brown
Clare doesn't make a true equivalent of Jute Brown — the nearest deck color, Coffee Date (PNT100-DP-53), is clearly different (ΔE 11.83). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 6096 instead. See the full Coffee Date swatch →