Color guide · HGTV Home by Sherwin-Williams · Black

Iron Ore

HGSW 7069 · #434341 · LRV 6 · neutral with no strong undertone

HGSW 7069 · #434341 · LRV 6 — neutral with no strong undertone, very dark — reads black in most rooms.

Iron OreHGTV Home by Sherwin-Williams · HGSW 7069
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Iron Ore
HGTV HOME BY SHERWIN-WILLIAMS · HGSW 7069 · #434341
Brand · codeHGTV Home by Sherwin-WilliamsHGSW 7069 · all HGTV Home by Sherwin-Williams blacks
LRV6Very dark — reads black in most rooms.
Undertoneneutral with no strong undertone
FamilyBlack
Hex · RGB · HSL#434341 · 67, 67, 65 · 60°, 2%, 26%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Cordovan Brown0
  2. 2Iron Ore6
Undertone and depth

What Color Is Iron Ore, Really?

Iron Ore reads as a neutral with no strong undertone — very dark — reads black in most rooms. The notes below cover how HGTV Home by Sherwin-Williams HGSW 7069 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Iron Ore

Iron Ore earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Near-blacks like this are best as contrast — doors, trim, cabinets, window frames.

Light by light

How Lighting Changes Iron Ore

At LRV 6, Iron Ore is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Iron Ore are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint HGTV Home by Sherwin-Williams HGSW 7069 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar HGTV Home by Sherwin-Williams Colors

The nearest shades to Iron Ore within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Iron Ore · 2.1 : 1 · fails for textWhite text on Iron Ore · 9.9 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #434341 in HSL space. Pair Iron Ore with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#434341 + #414143
TRIADIC
#434341 · #414343 · #434143
ANALOGOUS
#434241 · #434341 · #424341

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Jessica Williams

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