Incredible White
HGSW 4023 · #E3DED7 · LRV 74 — warm red-orange tone, light — bounces daylight without going clinical.
- 1Heirloom Shade63
- 2First Star69
- 3Incredible White74
- 4Alabaster82
- 5Chantilly Lace91
What Color Is Incredible White, Really?
Incredible White reads as a warm red-orange tone — light — bounces daylight without going clinical. The notes below cover how HGTV Home by Sherwin-Williams HGSW 4023 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Incredible White
Incredible White is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.
How Lighting Changes Incredible White
At LRV 74, Incredible White is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Most complaints about Incredible White are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint HGTV Home by Sherwin-Williams HGSW 4023 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Incredible WhiteSW 7028 · Sherwin-Williams | 0.0 | 74 | Color page → |
| Behr | Shaded HammockPPF-11 · Behr | 1.2 | 73 | Color page → |
| Benjamin Moore | Grandma's ChinaCSP-365 · Benjamin Moore | 1.7 | 72 | Color page → |
| Valspar | Ballroom Belle7001-9 · Valspar | 0.5 | 73.6 | Color page → |
| PPG / Glidden | SeagullPPG14-03 · PPG / Glidden | 1.5 | 73 | Color page → |
| Glidden | Silver Birch70YY 72/041 · Glidden | 1.0 | 72 | Color page → |
Similar HGTV Home by Sherwin-Williams Colors
The nearest shades to Incredible White within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #E3DED7 in HSL space. Pair Incredible White with one accent and one neutral — the swatches below are starting points, not final picks.
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