Color spec
| Brand | Glidden |
| Name | Rich Mocha |
| SKU | 00YY 09/186 |
| Hex | #6B543D |
| RGB | 107, 84, 61 |
| HSL | 30°, 27%, 33% |
| LRV | 9 |
| Undertone | red-orange / warm |
| Family | Brown |
About Glidden Rich Mocha
At LRV 9, Rich Mocha is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Rich Mocha earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Rich Mocha within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #6B543D in HSL space. Pair Rich Mocha with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Rich Mocha Equivalents at Other Brands
Matching Rich Mocha from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 00YY 09/186 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Rich Mocha
Sherwin-Williams's nearest match is Umber (SW 6146), visually identical in normal room light (ΔE 1.26). It sits at the same lightness (LRV 10 vs 9) and carries a warm red-orange undertone, so it substitutes for Rich Mocha without repainting risk. See the full Umber swatch →
Behr Equivalent of Rich Mocha
Behr's nearest match is Ancient Root (PPU4-20), visually identical in normal room light (ΔE 1.91). It sits at the same lightness (LRV 10 vs 9) and carries a warm red-orange undertone, so it substitutes for Rich Mocha without repainting risk. See the full Ancient Root swatch →
Benjamin Moore Equivalent of Rich Mocha
At Benjamin Moore, the closest color to Rich Mocha is Brown Tar (2110-20) — very close at ΔE 2.29, though not an exact twin. It runs slightly lighter (LRV 11 vs 9) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Brown Tar swatch →
Valspar Equivalent of Rich Mocha
Valspar's nearest match is Leather & Lace (V088-6), visually identical in normal room light (ΔE 1.71). It sits at the same lightness (LRV 10.1 vs 9) and carries a warm red-orange undertone, so it substitutes for Rich Mocha without repainting risk. See the full Leather & Lace swatch →
PPG / Glidden Equivalent of Rich Mocha
PPG / Glidden has no exact twin of Rich Mocha. The nearest is Chocolate Truffle (PPG15-13) at ΔE 4.1 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 11 vs 9). Compare large swatches before substituting. See the full Chocolate Truffle swatch →
Dutch Boy Equivalent of Rich Mocha
At Dutch Boy, the closest color to Rich Mocha is Bottle Neck (419-7DB) — very close at ΔE 2.35, though not an exact twin. It sits at the same lightness (LRV 9 vs 9) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Bottle Neck swatch →
HGTV Home by Sherwin-Williams Equivalent of Rich Mocha
HGTV Home by Sherwin-Williams's nearest match is Pinewood Forest (HGSW 3171), visually identical in normal room light (ΔE 1.26). It sits at the same lightness (LRV 10 vs 9) and carries a warm red-orange undertone, so it substitutes for Rich Mocha without repainting risk. See the full Pinewood Forest swatch →
Dunn-Edwards Equivalent of Rich Mocha
Dunn-Edwards has no exact twin of Rich Mocha. The nearest is Wild Mustang (DEA161) at ΔE 4.29 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 10 vs 9). Compare large swatches before substituting. See the full Wild Mustang swatch →
Magnolia Home Equivalent of Rich Mocha
Magnolia Home doesn't make a true equivalent of Rich Mocha — the nearest deck color, Mosswood (JG-168), is clearly different (ΔE 7.81). For an exact match, any Magnolia Home retailer can custom-tint Glidden 00YY 09/186 instead. See the full Mosswood swatch →
Farrow & Ball Equivalent of Rich Mocha
Farrow & Ball doesn't make a true equivalent of Rich Mocha — the nearest deck color, Reduced Green (NO. 313), is clearly different (ΔE 10.37). For an exact match, any Farrow & Ball retailer can custom-tint Glidden 00YY 09/186 instead. See the full Reduced Green swatch →
Diamond Vogel Equivalent of Rich Mocha
Diamond Vogel doesn't make a true equivalent of Rich Mocha — the nearest deck color, Hideaway (0137), is clearly different (ΔE 6.15). For an exact match, any Diamond Vogel retailer can custom-tint Glidden 00YY 09/186 instead. See the full Hideaway swatch →
Hirshfield's Equivalent of Rich Mocha
Hirshfield's has no exact twin of Rich Mocha. The nearest is Cummings Oak (H0132) at ΔE 4.15 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 11 vs 9). Compare large swatches before substituting. See the full Cummings Oak swatch →
Rodda Equivalent of Rich Mocha
Rodda doesn't make a true equivalent of Rich Mocha — the nearest deck color, Fondue (CA072), is clearly different (ΔE 6.16). For an exact match, any Rodda retailer can custom-tint Glidden 00YY 09/186 instead. See the full Fondue swatch →
C2 Paint Equivalent of Rich Mocha
C2 Paint doesn't make a true equivalent of Rich Mocha — the nearest deck color, Brunette (C2-597), is clearly different (ΔE 6.27). For an exact match, any C2 Paint retailer can custom-tint Glidden 00YY 09/186 instead. See the full Brunette swatch →
Clare Equivalent of Rich Mocha
Clare doesn't make a true equivalent of Rich Mocha — the nearest deck color, Vintage (PNT100-DP-67), is clearly different (ΔE 14.8). For an exact match, any Clare retailer can custom-tint Glidden 00YY 09/186 instead. See the full Vintage swatch →
Portola Paints Equivalent of Rich Mocha
Portola Paints doesn't make a true equivalent of Rich Mocha — the nearest deck color, Wonderland (WONDERLAND), is clearly different (ΔE 13.63). For an exact match, any Portola Paints retailer can custom-tint Glidden 00YY 09/186 instead. See the full Wonderland swatch →
Annie Sloan Equivalent of Rich Mocha
Annie Sloan doesn't make a true equivalent of Rich Mocha — the nearest deck color, Primer Red (PRIMER RED), is clearly different (ΔE 13.14). For an exact match, any Annie Sloan retailer can custom-tint Glidden 00YY 09/186 instead. See the full Primer Red swatch →
Backdrop Equivalent of Rich Mocha
Backdrop doesn't make a true equivalent of Rich Mocha — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 5.03). For an exact match, any Backdrop retailer can custom-tint Glidden 00YY 09/186 instead. See the full Buenos Aires swatch →
Rust-Oleum Equivalent of Rich Mocha
Rust-Oleum doesn't make a true equivalent of Rich Mocha — the nearest deck color, Rainforest Green (391445), is clearly different (ΔE 22.56). For an exact match, any Rust-Oleum retailer can custom-tint Glidden 00YY 09/186 instead. See the full Rainforest Green swatch →
Kompozit Equivalent of Rich Mocha
Kompozit has no exact twin of Rich Mocha. The nearest is Nightfall (0340) at ΔE 3.98 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 9 vs 9). Compare large swatches before substituting. See the full Nightfall swatch →