Color spec
| Brand | Glidden |
| Name | Madeira Rose |
| SKU | 10YR 27/323 |
| Hex | #C87975 |
| RGB | 200, 121, 117 |
| HSL | 3°, 43%, 62% |
| LRV | 27 |
| Undertone | warm red tone |
| Family | Pink |
About Glidden Madeira Rose
Madeira Rose sits in the mid-range at LRV 27, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Madeira Rose is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Clare
Annie Sloan
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Madeira Rose within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #C87975 in HSL space. Pair Madeira Rose with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Madeira Rose Equivalents at Other Brands
Matching Madeira Rose from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 10YR 27/323 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Madeira Rose
At Sherwin-Williams, the closest color to Madeira Rose is Coral Rose (SW 9004) — very close at ΔE 2.24, though not an exact twin. It sits at the same lightness (LRV 28 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Coral Rose swatch →
Behr Equivalent of Madeira Rose
At Behr, the closest color to Madeira Rose is Copperleaf (210D-5) — very close at ΔE 2.57, though not an exact twin. It sits at the same lightness (LRV 28 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Copperleaf swatch →
Benjamin Moore Equivalent of Madeira Rose
At Benjamin Moore, the closest color to Madeira Rose is Coral Bronze (1298) — very close at ΔE 3.3, though not an exact twin. It sits at the same lightness (LRV 26 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Coral Bronze swatch →
PPG / Glidden Equivalent of Madeira Rose
The closest PPG / Glidden equivalent of Madeira Rose is Emberglo (PPG18-29). At ΔE 0.87 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 27 vs 27). If PPG / Glidden is your counter, order Emberglo and you'll get the same color. See the full Emberglo swatch →
Dutch Boy Equivalent of Madeira Rose
Dutch Boy's nearest match is Preppy Pink (204-5DB), visually identical in normal room light (ΔE 1.23). It sits at the same lightness (LRV 27 vs 27) and carries a warm red undertone, so it substitutes for Madeira Rose without repainting risk. See the full Preppy Pink swatch →
HGTV Home by Sherwin-Williams Equivalent of Madeira Rose
At HGTV Home by Sherwin-Williams, the closest color to Madeira Rose is Posey Pink (HGSW 2054) — very close at ΔE 2.24, though not an exact twin. It runs slightly lighter (LRV 29 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Posey Pink swatch →
Dunn-Edwards Equivalent of Madeira Rose
At Dunn-Edwards, the closest color to Madeira Rose is Rouge (DE5116) — very close at ΔE 2.03, though not an exact twin. It runs slightly darker (LRV 25 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Rouge swatch →
Farrow & Ball Equivalent of Madeira Rose
At Farrow & Ball, the closest color to Madeira Rose is Fruit Fool (NO. 9911) — very close at ΔE 2.9, though not an exact twin. It runs slightly lighter (LRV 29 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fruit Fool swatch →
Diamond Vogel Equivalent of Madeira Rose
Diamond Vogel has no exact twin of Madeira Rose. The nearest is It's My Party (1074) at ΔE 4.17 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 28 vs 27). Compare large swatches before substituting. See the full It's My Party swatch →
Hirshfield's Equivalent of Madeira Rose
At Hirshfield's, the closest color to Madeira Rose is Impatient Heart (0063) — very close at ΔE 2.11, though not an exact twin. It runs slightly lighter (LRV 29 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Impatient Heart swatch →
C2 Paint Equivalent of Madeira Rose
C2 Paint has no exact twin of Madeira Rose. The nearest is Savannah (C2-543) at ΔE 4.02 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 30 vs 27). Compare large swatches before substituting. See the full Savannah swatch →
Clare Equivalent of Madeira Rose
Clare has no exact twin of Madeira Rose. The nearest is Pink Sky (PNT100-MD-28) at ΔE 4.46 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 32 vs 27). Compare large swatches before substituting. See the full Pink Sky swatch →
Annie Sloan Equivalent of Madeira Rose
Annie Sloan has no exact twin of Madeira Rose. The nearest is Scandinavian Pink (SCANDINAVIAN PINK) at ΔE 4.52 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 27 vs 27). Compare large swatches before substituting. See the full Scandinavian Pink swatch →
Kompozit Equivalent of Madeira Rose
At Kompozit, the closest color to Madeira Rose is Impatient Heart (0063) — very close at ΔE 2.11, though not an exact twin. It sits at the same lightness (LRV 28 vs 27) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Impatient Heart swatch →