Color spec
| Brand | Glidden |
| Name | Favorite Denim Blue |
| SKU | 30BB 17/094 |
| Hex | #697283 |
| RGB | 105, 114, 131 |
| HSL | 219°, 11%, 46% |
| LRV | 17 |
| Undertone | blue / cool |
| Family | Gray |
About Glidden Favorite Denim Blue
With an LRV of 17, Favorite Denim Blue is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Favorite Denim Blue works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches at every US brand
20 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Annie Sloan
Backdrop
Rust-Oleum
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Favorite Denim Blue within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #697283 in HSL space. Pair Favorite Denim Blue with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Favorite Denim Blue Equivalents at Other Brands
Matching Favorite Denim Blue from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 30BB 17/094 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Favorite Denim Blue
Sherwin-Williams doesn't make a true equivalent of Favorite Denim Blue — the nearest deck color, Exclusive Plum (SW 6263), is clearly different (ΔE 6.69). For an exact match, any Sherwin-Williams retailer can custom-tint Glidden 30BB 17/094 instead. See the full Exclusive Plum swatch →
Behr Equivalent of Favorite Denim Blue
Behr's nearest match is Encore (MQ5-11), visually identical in normal room light (ΔE 1.48). It sits at the same lightness (LRV 17 vs 17) and carries a cool blue undertone, so it substitutes for Favorite Denim Blue without repainting risk. See the full Encore swatch →
Benjamin Moore Equivalent of Favorite Denim Blue
At Benjamin Moore, the closest color to Favorite Denim Blue is Amethyst Shadow (1441) — very close at ΔE 3, though not an exact twin. It sits at the same lightness (LRV 18 vs 17) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Amethyst Shadow swatch →
Valspar Equivalent of Favorite Denim Blue
Valspar's nearest match is Seattle Haze (4003-4B), visually identical in normal room light (ΔE 1.64). It sits at the same lightness (LRV 17.9 vs 17) and carries a cool blue undertone, so it substitutes for Favorite Denim Blue without repainting risk. See the full Seattle Haze swatch →
PPG / Glidden Equivalent of Favorite Denim Blue
PPG / Glidden's nearest match is License To Dream (PPG10-22), visually identical in normal room light (ΔE 1.68). It sits at the same lightness (LRV 17 vs 17) and carries a cool blue undertone, so it substitutes for Favorite Denim Blue without repainting risk. See the full License To Dream swatch →
Dutch Boy Equivalent of Favorite Denim Blue
Dutch Boy has no exact twin of Favorite Denim Blue. The nearest is Plated Blue (434-6DB) at ΔE 4.83 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 17). Compare large swatches before substituting. See the full Plated Blue swatch →
HGTV Home by Sherwin-Williams Equivalent of Favorite Denim Blue
HGTV Home by Sherwin-Williams doesn't make a true equivalent of Favorite Denim Blue — the nearest deck color, Smoky Purple (HGSW 3393), is clearly different (ΔE 6.69). For an exact match, any HGTV Home by Sherwin-Williams retailer can custom-tint Glidden 30BB 17/094 instead. See the full Smoky Purple swatch →
Dunn-Edwards Equivalent of Favorite Denim Blue
Dunn-Edwards has no exact twin of Favorite Denim Blue. The nearest is Wharf View (DEC799) at ΔE 4.56 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 17). Compare large swatches before substituting. See the full Wharf View swatch →
Magnolia Home Equivalent of Favorite Denim Blue
Magnolia Home doesn't make a true equivalent of Favorite Denim Blue — the nearest deck color, Storm Chaser (JG-86), is clearly different (ΔE 7.68). For an exact match, any Magnolia Home retailer can custom-tint Glidden 30BB 17/094 instead. See the full Storm Chaser swatch →
Farrow & Ball Equivalent of Favorite Denim Blue
Farrow & Ball doesn't make a true equivalent of Favorite Denim Blue — the nearest deck color, Pitch Blue (NO. 220), is clearly different (ΔE 6.1). For an exact match, any Farrow & Ball retailer can custom-tint Glidden 30BB 17/094 instead. See the full Pitch Blue swatch →
Diamond Vogel Equivalent of Favorite Denim Blue
Diamond Vogel has no exact twin of Favorite Denim Blue. The nearest is Deep Lagoon (0507) at ΔE 4.6 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 17). Compare large swatches before substituting. See the full Deep Lagoon swatch →
Hirshfield's Equivalent of Favorite Denim Blue
At Hirshfield's, the closest color to Favorite Denim Blue is Overlook (1319) — very close at ΔE 2.47, though not an exact twin. It sits at the same lightness (LRV 17 vs 17) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Overlook swatch →
Rodda Equivalent of Favorite Denim Blue
Rodda doesn't make a true equivalent of Favorite Denim Blue — the nearest deck color, Blue Jay (CA202), is clearly different (ΔE 6.58). For an exact match, any Rodda retailer can custom-tint Glidden 30BB 17/094 instead. See the full Blue Jay swatch →
C2 Paint Equivalent of Favorite Denim Blue
C2 Paint's nearest match is Mistral (C2-791), visually identical in normal room light (ΔE 1.53). It sits at the same lightness (LRV 17 vs 17) and carries a cool blue undertone, so it substitutes for Favorite Denim Blue without repainting risk. See the full Mistral swatch →
Clare Equivalent of Favorite Denim Blue
Clare doesn't make a true equivalent of Favorite Denim Blue — the nearest deck color, Prince (PNT100-DP-33), is clearly different (ΔE 10.93). For an exact match, any Clare retailer can custom-tint Glidden 30BB 17/094 instead. See the full Prince swatch →
Portola Paints Equivalent of Favorite Denim Blue
Portola Paints doesn't make a true equivalent of Favorite Denim Blue — the nearest deck color, Carmine (CARMINE), is clearly different (ΔE 16.56). For an exact match, any Portola Paints retailer can custom-tint Glidden 30BB 17/094 instead. See the full Carmine swatch →
Annie Sloan Equivalent of Favorite Denim Blue
Annie Sloan doesn't make a true equivalent of Favorite Denim Blue — the nearest deck color, Greek Blue (GREEK BLUE), is clearly different (ΔE 10.08). For an exact match, any Annie Sloan retailer can custom-tint Glidden 30BB 17/094 instead. See the full Greek Blue swatch →
Backdrop Equivalent of Favorite Denim Blue
Backdrop doesn't make a true equivalent of Favorite Denim Blue — the nearest deck color, Mom Jeans (BD-MJ), is clearly different (ΔE 5.44). For an exact match, any Backdrop retailer can custom-tint Glidden 30BB 17/094 instead. See the full Mom Jeans swatch →
Rust-Oleum Equivalent of Favorite Denim Blue
Rust-Oleum doesn't make a true equivalent of Favorite Denim Blue — the nearest deck color, Coastal Blue (329207), is clearly different (ΔE 8.73). For an exact match, any Rust-Oleum retailer can custom-tint Glidden 30BB 17/094 instead. See the full Coastal Blue swatch →
Kompozit Equivalent of Favorite Denim Blue
At Kompozit, the closest color to Favorite Denim Blue is Overlook (1319) — very close at ΔE 2.47, though not an exact twin. It runs slightly darker (LRV 15 vs 17) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Overlook swatch →