Color spec
| Brand | Dunn-Edwards |
| Name | Razzle Dazzle |
| SKU | DE5027 |
| Hex | #BA417B |
| RGB | 186, 65, 123 |
| HSL | 331°, 48%, 49% |
| LRV | 15 |
| Undertone | warm magenta tone |
| Family | Red |
About Dunn-Edwards Razzle Dazzle
With an LRV of 15, Razzle Dazzle is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Razzle Dazzle works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
7 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Diamond Vogel
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Razzle Dazzle within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BA417B in HSL space. Pair Razzle Dazzle with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Razzle Dazzle Equivalents at Other Brands
Matching Razzle Dazzle from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DE5027 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Razzle Dazzle
At Sherwin-Williams, the closest color to Razzle Dazzle is Exuberant Pink (SW 6840) — very close at ΔE 2.4, though not an exact twin. It runs slightly lighter (LRV 17 vs 15) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Exuberant Pink swatch →
Behr Equivalent of Razzle Dazzle
At Behr, the closest color to Razzle Dazzle is Strawberry Rhubarb (150D-6) — very close at ΔE 2.59, though not an exact twin. It sits at the same lightness (LRV 16 vs 15) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Strawberry Rhubarb swatch →
Benjamin Moore Equivalent of Razzle Dazzle
The closest Benjamin Moore equivalent of Razzle Dazzle is Hot Lips (2077-30). At ΔE 0.91 the two are indistinguishable on a wall — it carries the same warm magenta undertone and runs slightly lighter (LRV 18 vs 15). If Benjamin Moore is your counter, order Hot Lips and you'll get the same color. See the full Hot Lips swatch →
Valspar Equivalent of Razzle Dazzle
Valspar has no exact twin of Razzle Dazzle. The nearest is Very Berry (1002-1A) at ΔE 4.09 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15.8 vs 15). Compare large swatches before substituting. See the full Very Berry swatch →
PPG / Glidden Equivalent of Razzle Dazzle
PPG / Glidden has no exact twin of Razzle Dazzle. The nearest is Fuchsia Flock (PPG1182-7) at ΔE 4.48 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 15). Compare large swatches before substituting. See the full Fuchsia Flock swatch →
Glidden Equivalent of Razzle Dazzle
Glidden has no exact twin of Razzle Dazzle. The nearest is Fuchsia Flock (PPG1182-7) at ΔE 4.33 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 15). Compare large swatches before substituting. See the full Fuchsia Flock swatch →
Diamond Vogel Equivalent of Razzle Dazzle
Diamond Vogel has no exact twin of Razzle Dazzle. The nearest is Can Can (1131) at ΔE 4.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 15). Compare large swatches before substituting. See the full Can Can swatch →