Color spec
| Brand | Dunn-Edwards |
| Name | Cocoa |
| SKU | DEC755 |
| Hex | #736354 |
| RGB | 115, 99, 84 |
| HSL | 29°, 16%, 39% |
| LRV | 13 |
| Undertone | warm red-orange tone |
| Family | Neutral |
About Dunn-Edwards Cocoa
With an LRV of 13, Cocoa is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Cocoa works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Cocoa within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #736354 in HSL space. Pair Cocoa with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Cocoa Equivalents at Other Brands
Matching Cocoa from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DEC755 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Cocoa
Sherwin-Williams's nearest match is Smokehouse (SW 7040), visually identical in normal room light (ΔE 1.07). It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone, so it substitutes for Cocoa without repainting risk. See the full Smokehouse swatch →
Behr Equivalent of Cocoa
Behr's nearest match is Tan Bark Trail (HDC-SM14-4), visually identical in normal room light (ΔE 1.15). It sits at the same lightness (LRV 14 vs 13) and carries a warm red-orange undertone, so it substitutes for Cocoa without repainting risk. See the full Tan Bark Trail swatch →
Benjamin Moore Equivalent of Cocoa
Benjamin Moore's nearest match is Northwood Brown (1000), visually identical in normal room light (ΔE 1.63). It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone, so it substitutes for Cocoa without repainting risk. See the full Northwood Brown swatch →
Valspar Equivalent of Cocoa
At Valspar, the closest color to Cocoa is Crater (V135-6) — very close at ΔE 2.82, though not an exact twin. It sits at the same lightness (LRV 12.9 vs 13) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Crater swatch →
PPG / Glidden Equivalent of Cocoa
At PPG / Glidden, the closest color to Cocoa is Poppy Pods (PPG1075-6) — very close at ΔE 3.02, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Poppy Pods swatch →
Glidden Equivalent of Cocoa
At Glidden, the closest color to Cocoa is Poppy Pods (PPG1075-6) — very close at ΔE 3.16, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Poppy Pods swatch →
Dutch Boy Equivalent of Cocoa
Dutch Boy's nearest match is Weathered Log (441-7DB), visually identical in normal room light (ΔE 1.07). It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone, so it substitutes for Cocoa without repainting risk. See the full Weathered Log swatch →
HGTV Home by Sherwin-Williams Equivalent of Cocoa
HGTV Home by Sherwin-Williams's nearest match is Elemental (HGSW 2482), visually identical in normal room light (ΔE 1.07). It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone, so it substitutes for Cocoa without repainting risk. See the full Elemental swatch →
Farrow & Ball Equivalent of Cocoa
At Farrow & Ball, the closest color to Cocoa is Salon Drab (NO. 290) — very close at ΔE 2.74, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Salon Drab swatch →
Diamond Vogel Equivalent of Cocoa
Diamond Vogel has no exact twin of Cocoa. The nearest is Hannover Hills (0228) at ΔE 3.57 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 13). Compare large swatches before substituting. See the full Hannover Hills swatch →
Hirshfield's Equivalent of Cocoa
Hirshfield's's nearest match is Tyson Taupe (H0138), visually identical in normal room light (ΔE 1.43). It sits at the same lightness (LRV 14 vs 13) and carries a warm red-orange undertone, so it substitutes for Cocoa without repainting risk. See the full Tyson Taupe swatch →
Rodda Equivalent of Cocoa
Rodda's nearest match is Clove (CA060), visually identical in normal room light (ΔE 1.28). It sits at the same lightness (LRV 12 vs 13) and carries a warm red-orange undertone, so it substitutes for Cocoa without repainting risk. See the full Clove swatch →
C2 Paint Equivalent of Cocoa
C2 Paint has no exact twin of Cocoa. The nearest is Mudskipper (C2-886) at ΔE 4.09 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 13). Compare large swatches before substituting. See the full Mudskipper swatch →
Kompozit Equivalent of Cocoa
At Kompozit, the closest color to Cocoa is Monk's Cloth (0220) — very close at ΔE 2.56, though not an exact twin. It sits at the same lightness (LRV 13 vs 13) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Monk's Cloth swatch →