Color spec
| Brand | Dunn-Edwards |
| Name | Alluring Umber |
| SKU | DEC730 |
| Hex | #977B4D |
| RGB | 151, 123, 77 |
| HSL | 37°, 32%, 45% |
| LRV | 20 |
| Undertone | warm red-orange tone |
| Family | Brown |
About Dunn-Edwards Alluring Umber
With an LRV of 20, Alluring Umber is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Alluring Umber works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Diamond Vogel
Hirshfield's
C2 Paint
Kompozit
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Alluring Umber within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #977B4D in HSL space. Pair Alluring Umber with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Alluring Umber Equivalents at Other Brands
Matching Alluring Umber from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DEC730 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Alluring Umber
Sherwin-Williams has no exact twin of Alluring Umber. The nearest is Cardboard (SW 6124) at ΔE 4.3 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 22 vs 20). Compare large swatches before substituting. See the full Cardboard swatch →
Behr Equivalent of Alluring Umber
Behr's nearest match is Hazel (S280-6), visually identical in normal room light (ΔE 1.8). It sits at the same lightness (LRV 21 vs 20) and carries a warm red-orange undertone, so it substitutes for Alluring Umber without repainting risk. See the full Hazel swatch →
Benjamin Moore Equivalent of Alluring Umber
Benjamin Moore's nearest match is Olivetone (252), visually identical in normal room light (ΔE 1.87). It runs slightly lighter (LRV 22 vs 20) and carries a warm red-orange undertone, so it substitutes for Alluring Umber without repainting risk. See the full Olivetone swatch →
Valspar Equivalent of Alluring Umber
At Valspar, the closest color to Alluring Umber is Branching-Out Olive (V093-5) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 19.9 vs 20) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Branching-Out Olive swatch →
PPG / Glidden Equivalent of Alluring Umber
At PPG / Glidden, the closest color to Alluring Umber is Weathered Wicker (PPG1092-7) — very close at ΔE 2.61, though not an exact twin. It sits at the same lightness (LRV 20 vs 20) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Weathered Wicker swatch →
Glidden Equivalent of Alluring Umber
At Glidden, the closest color to Alluring Umber is Weathered Wicker (PPG1092-7) — very close at ΔE 2.4, though not an exact twin. It sits at the same lightness (LRV 20 vs 20) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Weathered Wicker swatch →
Dutch Boy Equivalent of Alluring Umber
Dutch Boy's nearest match is Stand of Reeds (220-7DB), visually identical in normal room light (ΔE 1.69). It sits at the same lightness (LRV 20 vs 20) and carries a warm red-orange undertone, so it substitutes for Alluring Umber without repainting risk. See the full Stand of Reeds swatch →
HGTV Home by Sherwin-Williams Equivalent of Alluring Umber
HGTV Home by Sherwin-Williams has no exact twin of Alluring Umber. The nearest is Cardboard (HGSW 2182) at ΔE 4.3 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 22 vs 20). Compare large swatches before substituting. See the full Cardboard swatch →
Diamond Vogel Equivalent of Alluring Umber
At Diamond Vogel, the closest color to Alluring Umber is September Gold (0312) — very close at ΔE 2.15, though not an exact twin. It sits at the same lightness (LRV 21 vs 20) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full September Gold swatch →
Hirshfield's Equivalent of Alluring Umber
At Hirshfield's, the closest color to Alluring Umber is Welcome Home (0325) — very close at ΔE 2.9, though not an exact twin. It runs slightly lighter (LRV 22 vs 20) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Welcome Home swatch →
C2 Paint Equivalent of Alluring Umber
At C2 Paint, the closest color to Alluring Umber is Garam Masala (C2-631) — very close at ΔE 2.67, though not an exact twin. It sits at the same lightness (LRV 20 vs 20) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Garam Masala swatch →
Kompozit Equivalent of Alluring Umber
At Kompozit, the closest color to Alluring Umber is Welcome Home (0325) — very close at ΔE 2.9, though not an exact twin. It sits at the same lightness (LRV 21 vs 20) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Welcome Home swatch →