Alluring Umber
DEC730 · #977B4D · LRV 20 — warm red-orange tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Turkish Coffee5
- 2Porpoise13
- 3Alluring Umber20
- 4Modern Mocha25
- 5Redend Point30
What Color Is Alluring Umber, Really?
Alluring Umber reads as a warm red-orange tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Dunn-Edwards DEC730 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Alluring Umber
Alluring Umber works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
How Lighting Changes Alluring Umber
With an LRV of 20, Alluring Umber is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about Alluring Umber are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Dunn-Edwards DEC730 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | CardboardSW 6124 · Sherwin-Williams | 4.3 | 22 | Color page → |
| Behr | Fudge Truffle270F-6 · Behr | 2.7 | 21 | Color page → |
| Benjamin Moore | Olivetone252 · Benjamin Moore | 1.9 | 22 | Color page → |
| Valspar | Branching-Out OliveV093-5 · Valspar | 2.3 | 19.9 | Color page → |
| PPG / Glidden | Weathered WickerPPG1092-7 · PPG / Glidden | 2.6 | 20 | Color page → |
| Glidden | Weathered WickerPPG1092-7 · Glidden | 2.4 | 20 | Color page → |
Similar Dunn-Edwards Colors
The nearest shades to Alluring Umber within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #977B4D in HSL space. Pair Alluring Umber with one accent and one neutral — the swatches below are starting points, not final picks.
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