Color spec
| Brand | Diamond Vogel |
| Name | Groovy |
| SKU | 1123 |
| Hex | #DE6C96 |
| RGB | 222, 108, 150 |
| HSL | 338°, 63%, 65% |
| LRV | 28 |
| Undertone | warm magenta tone |
| Family | Pink |
About Diamond Vogel Groovy
Groovy sits in the mid-range at LRV 28, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Groovy is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
11 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Hirshfield's
C2 Paint
Kompozit
Similar Diamond Vogel colors
closest in the Diamond Vogel deckThe nearest shades to Groovy within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #DE6C96 in HSL space. Pair Groovy with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Diamond Vogel Groovy Equivalents at Other Brands
Matching Groovy from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Diamond Vogel 1123 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Groovy
At Sherwin-Williams, the closest color to Groovy is Hibiscus (SW 6851) — very close at ΔE 2.94, though not an exact twin. It runs slightly darker (LRV 26 vs 28) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Hibiscus swatch →
Behr Equivalent of Groovy
The closest Behr equivalent of Groovy is Pink Damask (M160-5). At ΔE 0.55 the two are indistinguishable on a wall — it carries the same warm magenta undertone and sits at the same lightness (LRV 29 vs 28). If Behr is your counter, order Pink Damask and you'll get the same color. See the full Pink Damask swatch →
Benjamin Moore Equivalent of Groovy
Benjamin Moore has no exact twin of Groovy. The nearest is Pink Ladies (1347) at ΔE 3.85 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 33 vs 28). Compare large swatches before substituting. See the full Pink Ladies swatch →
Valspar Equivalent of Groovy
Valspar's nearest match is Frosty Berry (1003-1B), visually identical in normal room light (ΔE 1.61). It sits at the same lightness (LRV 28.9 vs 28) and carries a warm red undertone, so it substitutes for Groovy without repainting risk. See the full Frosty Berry swatch →
PPG / Glidden Equivalent of Groovy
PPG / Glidden's nearest match is Paris Pink (PPG1181-6), visually identical in normal room light (ΔE 1.55). It sits at the same lightness (LRV 28 vs 28) and carries a warm red undertone, so it substitutes for Groovy without repainting risk. See the full Paris Pink swatch →
Glidden Equivalent of Groovy
Glidden's nearest match is Paris Pink (PPG1181-6), visually identical in normal room light (ΔE 1.38). It sits at the same lightness (LRV 28 vs 28) and carries a warm red undertone, so it substitutes for Groovy without repainting risk. See the full Paris Pink swatch →
Dutch Boy Equivalent of Groovy
At Dutch Boy, the closest color to Groovy is Bubblegum Pink (101-5DB) — very close at ΔE 2.96, though not an exact twin. It runs slightly darker (LRV 26 vs 28) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Bubblegum Pink swatch →
Dunn-Edwards Equivalent of Groovy
At Dunn-Edwards, the closest color to Groovy is Love Letter (DE5047) — very close at ΔE 2.38, though not an exact twin. It runs slightly darker (LRV 26 vs 28) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Love Letter swatch →
Hirshfield's Equivalent of Groovy
Hirshfield's's nearest match is Groovy (1123), visually identical in normal room light (ΔE 1.76). It sits at the same lightness (LRV 28 vs 28) and carries a warm magenta undertone, so it substitutes for Groovy without repainting risk. See the full Groovy swatch →
C2 Paint Equivalent of Groovy
C2 Paint's nearest match is Dahlia (BD59), visually identical in normal room light (ΔE 1.63). It sits at the same lightness (LRV 29 vs 28) and carries a warm red undertone, so it substitutes for Groovy without repainting risk. See the full Dahlia swatch →
Kompozit Equivalent of Groovy
Kompozit's nearest match is Groovy (1123), visually identical in normal room light (ΔE 1.76). It sits at the same lightness (LRV 27 vs 28) and carries a warm magenta undertone, so it substitutes for Groovy without repainting risk. See the full Groovy swatch →