Color spec
| Brand | Diamond Vogel |
| Name | Cupcake |
| SKU | 0178 |
| Hex | #90765C |
| RGB | 144, 118, 92 |
| HSL | 30°, 22%, 46% |
| LRV | 20 |
| Undertone | warm red-orange tone |
| Family | Brown |
About Diamond Vogel Cupcake
With an LRV of 20, Cupcake is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Cupcake works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Hirshfield's
Rodda
C2 Paint
Kompozit
Similar Diamond Vogel colors
closest in the Diamond Vogel deckThe nearest shades to Cupcake within Diamond Vogel's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #90765C in HSL space. Pair Cupcake with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Diamond Vogel Cupcake Equivalents at Other Brands
Matching Cupcake from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Diamond Vogel 0178 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Cupcake
Sherwin-Williams's nearest match is Fallen Leaves (SW 9114), visually identical in normal room light (ΔE 1.41). It sits at the same lightness (LRV 19 vs 20) and carries a warm red-orange undertone, so it substitutes for Cupcake without repainting risk. See the full Fallen Leaves swatch →
Behr Equivalent of Cupcake
Behr's nearest match is Shaved Chocolate (PMD-107), visually identical in normal room light (ΔE 1.74). It sits at the same lightness (LRV 19 vs 20) and carries a warm red-orange undertone, so it substitutes for Cupcake without repainting risk. See the full Shaved Chocolate swatch →
Benjamin Moore Equivalent of Cupcake
Benjamin Moore's nearest match is Raleigh Sorrel (CW-135), visually identical in normal room light (ΔE 1.17). It sits at the same lightness (LRV 20 vs 20) and carries a warm red-orange undertone, so it substitutes for Cupcake without repainting risk. See the full Raleigh Sorrel swatch →
Valspar Equivalent of Cupcake
At Valspar, the closest color to Cupcake is Tweedy (T588) — very close at ΔE 2.89, though not an exact twin. It sits at the same lightness (LRV 20.4 vs 20) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Tweedy swatch →
PPG / Glidden Equivalent of Cupcake
The closest PPG / Glidden equivalent of Cupcake is Hat Box Brown (PPG1085-6). At ΔE 0.55 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 20 vs 20). If PPG / Glidden is your counter, order Hat Box Brown and you'll get the same color. See the full Hat Box Brown swatch →
Glidden Equivalent of Cupcake
The closest Glidden equivalent of Cupcake is Hat Box Brown (PPG1085-6). At ΔE 0.9 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 20 vs 20). If Glidden is your counter, order Hat Box Brown and you'll get the same color. See the full Hat Box Brown swatch →
Dutch Boy Equivalent of Cupcake
Dutch Boy's nearest match is Cowboy Boots (413-5DB), visually identical in normal room light (ΔE 1.19). It sits at the same lightness (LRV 20 vs 20) and carries a warm red-orange undertone, so it substitutes for Cupcake without repainting risk. See the full Cowboy Boots swatch →
HGTV Home by Sherwin-Williams Equivalent of Cupcake
HGTV Home by Sherwin-Williams's nearest match is Kiln-Dried (HGSW 3152), visually identical in normal room light (ΔE 1.41). It sits at the same lightness (LRV 19 vs 20) and carries a warm red-orange undertone, so it substitutes for Cupcake without repainting risk. See the full Kiln-Dried swatch →
Dunn-Edwards Equivalent of Cupcake
Dunn-Edwards has no exact twin of Cupcake. The nearest is Rock 'n' Oak (DE6209) at ΔE 3.6 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 20). Compare large swatches before substituting. See the full Rock 'n' Oak swatch →
Hirshfield's Equivalent of Cupcake
Hirshfield's's nearest match is Noble Crown (0185), visually identical in normal room light (ΔE 1.01). It sits at the same lightness (LRV 19 vs 20) and carries a warm red-orange undertone, so it substitutes for Cupcake without repainting risk. See the full Noble Crown swatch →
Rodda Equivalent of Cupcake
Rodda has no exact twin of Cupcake. The nearest is Wild Rice (CA058) at ΔE 3.63 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 20). Compare large swatches before substituting. See the full Wild Rice swatch →
C2 Paint Equivalent of Cupcake
C2 Paint's nearest match is Brown Trout (BD39), visually identical in normal room light (ΔE 1.47). It sits at the same lightness (LRV 19 vs 20) and carries a warm red-orange undertone, so it substitutes for Cupcake without repainting risk. See the full Brown Trout swatch →
Kompozit Equivalent of Cupcake
Kompozit's nearest match is Noble Crown (0185), visually identical in normal room light (ΔE 1.01). It sits at the same lightness (LRV 19 vs 20) and carries a warm red-orange undertone, so it substitutes for Cupcake without repainting risk. See the full Noble Crown swatch →