Color spec
| Brand | C2 Paint |
| Name | Amazon |
| SKU | C2-917 |
| Hex | #504D45 |
| RGB | 80, 77, 69 |
| HSL | 44°, 7%, 29% |
| LRV | 7 |
| Undertone | red-orange / warm |
| Family | Neutral |
About C2 Paint Amazon
At LRV 7, Amazon is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Amazon earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Dunn-Edwards
Behr
Valspar
Benjamin Moore
Sherwin-Williams
Kompozit
Diamond Vogel
PPG / Glidden
Dutch Boy
Clare
Magnolia Home
Farrow & Ball
Backdrop
Similar C2 Paint colors
closest in the C2 Paint deckThe nearest shades to Amazon within C2 Paint's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #504D45 in HSL space. Pair Amazon with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
C2 Paint Amazon Equivalents at Other Brands
Matching Amazon from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint C2 Paint C2-917 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Dunn-Edwards Equivalent of Amazon
The closest Dunn-Edwards equivalent of Amazon is Renwick Brown (DET630). At ΔE 0.77 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 8 vs 7). If Dunn-Edwards is your counter, order Renwick Brown and you'll get the same color. See the full Renwick Brown swatch →
Behr Equivalent of Amazon
Behr's nearest match is Underground (N200-7), visually identical in normal room light (ΔE 1.22). It sits at the same lightness (LRV 8 vs 7) and carries a warm yellow undertone, so it substitutes for Amazon without repainting risk. See the full Underground swatch →
Benjamin Moore Equivalent of Amazon
Benjamin Moore's nearest match is Tavern Charcoal (CW-90), visually identical in normal room light (ΔE 1.67). It runs slightly lighter (LRV 10 vs 7) and carries a warm yellow undertone, so it substitutes for Amazon without repainting risk. See the full Tavern Charcoal swatch →
Kompozit Equivalent of Amazon
At Kompozit, the closest color to Amazon is Terra Pin (0571) — very close at ΔE 2.05, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Terra Pin swatch →
Diamond Vogel Equivalent of Amazon
At Diamond Vogel, the closest color to Amazon is Ruggero Grey (0452) — very close at ΔE 2.07, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Ruggero Grey swatch →
Sherwin-Williams Equivalent of Amazon
At Sherwin-Williams, the closest color to Amazon is Nocturne (SW 9520) — very close at ΔE 2.37, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Nocturne swatch →
PPG / Glidden Equivalent of Amazon
At PPG / Glidden, the closest color to Amazon is Licorice (PPG1009-7) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Licorice swatch →
Valspar Equivalent of Amazon
At Valspar, the closest color to Amazon is Turkish Coffee (6003-2C) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 7.4 vs 7) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Turkish Coffee swatch →
Dutch Boy Equivalent of Amazon
At Dutch Boy, the closest color to Amazon is Charred (440-7DB) — very close at ΔE 2.51, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Charred swatch →
Magnolia Home Equivalent of Amazon
Magnolia Home has no exact twin of Amazon. The nearest is Cottage Grove (JG-161) at ΔE 4.92 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 7). Compare large swatches before substituting. See the full Cottage Grove swatch →
Farrow & Ball Equivalent of Amazon
Farrow & Ball doesn't make a true equivalent of Amazon — the nearest deck color, Tanner's Brown (NO. 255), is clearly different (ΔE 5.51). For an exact match, any Farrow & Ball retailer can custom-tint C2 Paint C2-917 instead. See the full Tanner's Brown swatch →
Clare Equivalent of Amazon
Clare doesn't make a true equivalent of Amazon — the nearest deck color, Blackest (PNT100-DP-55), is clearly different (ΔE 6.14). For an exact match, any Clare retailer can custom-tint C2 Paint C2-917 instead. See the full Blackest swatch →
Backdrop Equivalent of Amazon
Backdrop doesn't make a true equivalent of Amazon — the nearest deck color, North End (BD-NE), is clearly different (ΔE 10.44). For an exact match, any Backdrop retailer can custom-tint C2 Paint C2-917 instead. See the full North End swatch →