Color spec
| Brand | C2 Paint |
| Name | Amazon |
| SKU | C2-917 |
| Hex | #504D45 |
| RGB | 80, 77, 69 |
| HSL | 44°, 7%, 29% |
| LRV | 7 |
| Undertone | warm red-orange tone |
| Family | Neutral |
About C2 Paint Amazon
At LRV 7, Amazon is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Amazon earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches by brand
16 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
Clare
Kompozit
Similar C2 Paint colors
closest in the C2 Paint deckThe nearest shades to Amazon within C2 Paint's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #504D45 in HSL space. Pair Amazon with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
C2 Paint Amazon Equivalents at Other Brands
Matching Amazon from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint C2 Paint C2-917 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Amazon
At Sherwin-Williams, the closest color to Amazon is Nocturne (SW 9520) — very close at ΔE 2.37, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Nocturne swatch →
Behr Equivalent of Amazon
Behr's nearest match is Underground (N200-7), visually identical in normal room light (ΔE 1.22). It sits at the same lightness (LRV 8 vs 7) and carries a warm yellow undertone, so it substitutes for Amazon without repainting risk. See the full Underground swatch →
Benjamin Moore Equivalent of Amazon
Benjamin Moore's nearest match is Tavern Charcoal (CW-90), visually identical in normal room light (ΔE 1.67). It runs slightly lighter (LRV 10 vs 7) and carries a warm yellow undertone, so it substitutes for Amazon without repainting risk. See the full Tavern Charcoal swatch →
Valspar Equivalent of Amazon
At Valspar, the closest color to Amazon is Turkish Coffee (6003-2C) — very close at ΔE 2.5, though not an exact twin. It sits at the same lightness (LRV 7.4 vs 7) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Turkish Coffee swatch →
PPG / Glidden Equivalent of Amazon
At PPG / Glidden, the closest color to Amazon is Licorice (PPG1009-7) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Licorice swatch →
Glidden Equivalent of Amazon
At Glidden, the closest color to Amazon is Licorice (PPG1009-7) — very close at ΔE 2.41, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Licorice swatch →
Dutch Boy Equivalent of Amazon
At Dutch Boy, the closest color to Amazon is Charred (440-7DB) — very close at ΔE 2.51, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Charred swatch →
HGTV Home by Sherwin-Williams Equivalent of Amazon
HGTV Home by Sherwin-Williams has no exact twin of Amazon. The nearest is Shade-Grown (HGSW 3261) at ΔE 3.99 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 7). Compare large swatches before substituting. See the full Shade-Grown swatch →
Dunn-Edwards Equivalent of Amazon
The closest Dunn-Edwards equivalent of Amazon is Renwick Brown (DET630). At ΔE 0.77 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 8 vs 7). If Dunn-Edwards is your counter, order Renwick Brown and you'll get the same color. See the full Renwick Brown swatch →
Magnolia Home Equivalent of Amazon
Magnolia Home has no exact twin of Amazon. The nearest is Cottage Grove (JG-161) at ΔE 4.92 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 7). Compare large swatches before substituting. See the full Cottage Grove swatch →
Diamond Vogel Equivalent of Amazon
At Diamond Vogel, the closest color to Amazon is Ruggero Grey (0452) — very close at ΔE 2.07, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Ruggero Grey swatch →
Hirshfield's Equivalent of Amazon
At Hirshfield's, the closest color to Amazon is Terra Pin (0571) — very close at ΔE 2.05, though not an exact twin. It runs slightly lighter (LRV 9 vs 7) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Terra Pin swatch →
Rodda Equivalent of Amazon
At Rodda, the closest color to Amazon is Barn Rafter (R029) — very close at ΔE 2.18, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Barn Rafter swatch →
Kompozit Equivalent of Amazon
At Kompozit, the closest color to Amazon is Terra Pin (0571) — very close at ΔE 2.05, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Terra Pin swatch →