Color guide · Benjamin Moore · Brown

Serengeti Sand

2164-40 · #B18E74 · LRV 30 · warm red-orange tone

2164-40 · #B18E74 · LRV 30 — warm red-orange tone, mid-tone — versatile but shifts visibly with light.

Serengeti SandBenjamin Moore · 2164-40
The color, edge to edge.Use your own photo →
Serengeti Sand
BENJAMIN MOORE · 2164-40 · #B18E74
Brand · codeBenjamin Moore2164-40 · all Benjamin Moore browns
LRV30Mid-tone — versatile but shifts visibly with light.
Undertonewarm red-orange tone
FamilyBrown
Hex · RGB · HSL#B18E74 · 177, 142, 116 · 26°, 28%, 57%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Turkish Coffee5
  2. 2Porpoise13
  3. 3Serengeti Sand30
Undertone and depth

What Color Is Serengeti Sand, Really?

Serengeti Sand reads as a warm red-orange tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Benjamin Moore 2164-40 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Serengeti Sand

Serengeti Sand is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Browns ground a room and pair naturally with leather, wood and warm metals.

Light by light

How Lighting Changes Serengeti Sand

Serengeti Sand sits in the mid-range at LRV 30, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Serengeti Sand are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 2164-40 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Serengeti Sand within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Serengeti Sand · 7 : 1 · passes AA and AAAWhite text on Serengeti Sand · 3 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #B18E74 in HSL space. Pair Serengeti Sand with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#B18E74 + #7497B1
TRIADIC
#B18E74 · #74B18E · #8E74B1
ANALOGOUS
#B17478 · #B18E74 · #B1AD74

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Jessica Williams

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