Color guide · Benjamin Moore · White

Pure White

OC-64 · #E5E7E4 · LRV 79 · cool green tone

OC-64 · #E5E7E4 · LRV 79 — cool green tone, very light — near-white, broadens small spaces.

Pure WhiteBenjamin Moore · OC-64
The color, edge to edge.Use your own photo →
Pure White
BENJAMIN MOORE · OC-64 · #E5E7E4
Brand · codeBenjamin MooreOC-64 · all Benjamin Moore whites
LRV79Very light — near-white, broadens small spaces.
Undertonecool green tone
FamilyWhite
Hex · RGB · HSL#E5E7E4 · 229, 231, 228 · 100°, 6%, 90%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1First Star69
  2. 2Classic Gray74
  3. 3Pure White79
  4. 4Greek Villa84
  5. 5Chantilly Lace91
Undertone and depth

What Color Is Pure White, Really?

Pure White reads as a cool green tone — very light — near-white, broadens small spaces. The notes below cover how Benjamin Moore OC-64 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Pure White

Pure White shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.

Light by light

How Lighting Changes Pure White

Pure White is very light — LRV 79, close to white. It opens up small or dim rooms and keeps walls feeling airy. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.

Test it in your light, not a showroom's

Most complaints about Pure White are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore OC-64 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Pure White within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Pure White · 16.9 : 1 · passes AA and AAAWhite text on Pure White · 1.2 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #E5E7E4 in HSL space. Pair Pure White with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#E5E7E4 + #E6E4E7
TRIADIC
#E5E7E4 · #E4E5E7 · #E7E4E5
ANALOGOUS
#E7E7E4 · #E5E7E4 · #E4E7E5

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Jessica Williams

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