Color spec
| Brand | Benjamin Moore |
| Name | I Love You Pink |
| SKU | 2077-70 |
| Hex | #F8E2EE |
| RGB | 248, 226, 238 |
| HSL | 327°, 61%, 93% |
| LRV | 78 |
| Undertone | near-white with a hint of color |
| Family | Pink |
About Benjamin Moore I Love You Pink
I Love You Pink is very light — LRV 78, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
I Love You Pink shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Diamond Vogel
Hirshfield's
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to I Love You Pink within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F8E2EE in HSL space. Pair I Love You Pink with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore I Love You Pink Equivalents at Other Brands
Matching I Love You Pink from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 2077-70 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of I Love You Pink
The closest Behr equivalent of I Love You Pink is Candy Floss (RD-W2). At ΔE 0.77 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly lighter (LRV 81 vs 78). If Behr is your counter, order Candy Floss and you'll get the same color. See the full Candy Floss swatch →
Valspar Equivalent of I Love You Pink
Valspar's nearest match is Pink Mist (1001-2C), visually identical in normal room light (ΔE 1.95). It runs slightly lighter (LRV 79.6 vs 78) and carries a near-white undertone, so it substitutes for I Love You Pink without repainting risk. See the full Pink Mist swatch →
PPG / Glidden Equivalent of I Love You Pink
PPG / Glidden has no exact twin of I Love You Pink. The nearest is Heaven Sent (PPG1252-2) at ΔE 3.92 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 78 vs 78). Compare large swatches before substituting. See the full Heaven Sent swatch →
Glidden Equivalent of I Love You Pink
At Glidden, the closest color to I Love You Pink is Heaven Sent (PPG1252-2) — very close at ΔE 3.4, though not an exact twin. It sits at the same lightness (LRV 78 vs 78) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Heaven Sent swatch →
Dutch Boy Equivalent of I Love You Pink
At Dutch Boy, the closest color to I Love You Pink is Be Mine! (101-2DB) — very close at ΔE 2.39, though not an exact twin. It sits at the same lightness (LRV 78 vs 78) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Be Mine! swatch →
Dunn-Edwards Equivalent of I Love You Pink
The closest Dunn-Edwards equivalent of I Love You Pink is Spun Sugar (DE5014). At ΔE 0.76 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly darker (LRV 75 vs 78). If Dunn-Edwards is your counter, order Spun Sugar and you'll get the same color. See the full Spun Sugar swatch →
Diamond Vogel Equivalent of I Love You Pink
Diamond Vogel's nearest match is Petal Poise (1160), visually identical in normal room light (ΔE 1.36). It sits at the same lightness (LRV 79 vs 78) and carries a warm magenta undertone, so it substitutes for I Love You Pink without repainting risk. See the full Petal Poise swatch →
Hirshfield's Equivalent of I Love You Pink
The closest Hirshfield's equivalent of I Love You Pink is Petal Poise (1160). At ΔE 0.55 the two are indistinguishable on a wall — it carries the same near-white undertone and sits at the same lightness (LRV 79 vs 78). If Hirshfield's is your counter, order Petal Poise and you'll get the same color. See the full Petal Poise swatch →
Kompozit Equivalent of I Love You Pink
The closest Kompozit equivalent of I Love You Pink is Petal Poise (1160). At ΔE 0.55 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly lighter (LRV 81 vs 78). If Kompozit is your counter, order Petal Poise and you'll get the same color. See the full Petal Poise swatch →