Color guide · Benjamin Moore · Orange

Fresh Fruit

153 · #FEC478 · LRV 59 · warm red-orange tone

153 · #FEC478 · LRV 59 — warm red-orange tone, light — bounces daylight without going clinical.

Fresh FruitBenjamin Moore · 153
The color, edge to edge.Use your own photo →
Fresh Fruit
BENJAMIN MOORE · 153 · #FEC478
Brand · codeBenjamin Moore153 · all Benjamin Moore oranges
LRV59Light — bounces daylight without going clinical.
Undertonewarm red-orange tone
FamilyOrange
Hex · RGB · HSL#FEC478 · 254, 196, 120 · 34°, 99%, 73%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Caramelized35
  2. 2Venetian Plaster42
  3. 3Fresh Fruit59
  4. 4Belvedere Cream65
  5. 5Pumpkin Mousse71
Undertone and depth

What Color Is Fresh Fruit, Really?

Fresh Fruit reads as a warm red-orange tone — light — bounces daylight without going clinical. The notes below cover how Benjamin Moore 153 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Fresh Fruit

Fresh Fruit is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Earthy oranges and terracottas warm up dining rooms and entries.

Light by light

How Lighting Changes Fresh Fruit

At LRV 59, Fresh Fruit is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.

Test it in your light, not a showroom's

Most complaints about Fresh Fruit are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 153 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Fresh Fruit within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Fresh Fruit · 13.4 : 1 · passes AA and AAAWhite text on Fresh Fruit · 1.6 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #FEC478 in HSL space. Pair Fresh Fruit with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#FEC478 + #78B2FE
TRIADIC
#FEC478 · #78FEC4 · #C478FE
ANALOGOUS
#FE8178 · #FEC478 · #F5FE78

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Jessica Williams

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