Color guide · Benjamin Moore · Brown

Chowning's Tan

CW-195 · #A78668 · LRV 27 · warm red-orange tone

CW-195 · #A78668 · LRV 27 — warm red-orange tone, mid-tone — versatile but shifts visibly with light.

Chowning's TanBenjamin Moore · CW-195
The color, edge to edge.Use your own photo →
Chowning's Tan
BENJAMIN MOORE · CW-195 · #A78668
Brand · codeBenjamin MooreCW-195 · all Benjamin Moore browns
LRV27Mid-tone — versatile but shifts visibly with light.
Undertonewarm red-orange tone
FamilyBrown
Hex · RGB · HSL#A78668 · 167, 134, 104 · 29°, 26%, 53%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Turkish Coffee5
  2. 2Porpoise13
  3. 3Chowning's Tan27
Undertone and depth

What Color Is Chowning's Tan, Really?

Chowning's Tan reads as a warm red-orange tone — mid-tone — versatile but shifts visibly with light. The notes below cover how Benjamin Moore CW-195 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Chowning's Tan

Chowning's Tan is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Browns ground a room and pair naturally with leather, wood and warm metals.

Light by light

How Lighting Changes Chowning's Tan

Chowning's Tan sits in the mid-range at LRV 27, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.

Test it in your light, not a showroom's

Most complaints about Chowning's Tan are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore CW-195 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Chowning's Tan within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Chowning's Tan · 6.3 : 1 · passes AAWhite text on Chowning's Tan · 3.4 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #A78668 in HSL space. Pair Chowning's Tan with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#A78668 + #6889A7
TRIADIC
#A78668 · #68A786 · #8668A7
ANALOGOUS
#A7686A · #A78668 · #A7A568

Have you painted with Chowning's Tan?

Rate it — one tap helps the next reader decide.

Ask a Question

Jessica Williams

Not sure about Chowning's Tan in your room?

Ask Jessica below — every question gets a real reply, usually within a day.

Keep exploring