Color spec
| Brand | Benjamin Moore |
| Name | Butter Rum |
| SKU | CC-188 |
| Hex | #F0C9A1 |
| RGB | 240, 201, 161 |
| HSL | 30°, 72%, 79% |
| LRV | 61 |
| Undertone | warm red-orange tone |
| Family | Pink |
About Benjamin Moore Butter Rum
At LRV 61, Butter Rum is a light color that bounces daylight around a room without tipping into stark white. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Butter Rum is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Butter Rum within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F0C9A1 in HSL space. Pair Butter Rum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Butter Rum Equivalents at Other Brands
Matching Butter Rum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore CC-188 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Butter Rum
At Sherwin-Williams, the closest color to Butter Rum is Avid Apricot (SW 6639) — very close at ΔE 2.31, though not an exact twin. It sits at the same lightness (LRV 62 vs 61) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Avid Apricot swatch →
Behr Equivalent of Butter Rum
At Behr, the closest color to Butter Rum is Sheer Apricot (M240-4) — very close at ΔE 3.11, though not an exact twin. It runs slightly lighter (LRV 63 vs 61) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Sheer Apricot swatch →
Valspar Equivalent of Butter Rum
Valspar's nearest match is Pumpkin Pie Oh My! (3003-6B), visually identical in normal room light (ΔE 1.93). It runs slightly lighter (LRV 64.2 vs 61) and carries a warm red-orange undertone, so it substitutes for Butter Rum without repainting risk. See the full Pumpkin Pie Oh My! swatch →
PPG / Glidden Equivalent of Butter Rum
PPG / Glidden has no exact twin of Butter Rum. The nearest is Shrimp Toast (PPG1197-4) at ΔE 3.54 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 62 vs 61). Compare large swatches before substituting. See the full Shrimp Toast swatch →
Glidden Equivalent of Butter Rum
The closest Glidden equivalent of Butter Rum is Glazed Peach (00YY 62/255). At ΔE 0.42 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 62 vs 61). If Glidden is your counter, order Glazed Peach and you'll get the same color. See the full Glazed Peach swatch →
Dutch Boy Equivalent of Butter Rum
At Dutch Boy, the closest color to Butter Rum is Happy Peach (109-3DB) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 61 vs 61) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Happy Peach swatch →
HGTV Home by Sherwin-Williams Equivalent of Butter Rum
At HGTV Home by Sherwin-Williams, the closest color to Butter Rum is Pale Apricot (HGSW 1126) — very close at ΔE 2.31, though not an exact twin. It sits at the same lightness (LRV 62 vs 61) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Pale Apricot swatch →
Dunn-Edwards Equivalent of Butter Rum
Dunn-Edwards's nearest match is Peaches 'n' Cream (DET451), visually identical in normal room light (ΔE 1.42). It sits at the same lightness (LRV 62 vs 61) and carries a warm red-orange undertone, so it substitutes for Butter Rum without repainting risk. See the full Peaches 'n' Cream swatch →
Diamond Vogel Equivalent of Butter Rum
At Diamond Vogel, the closest color to Butter Rum is Mango Tango (1008) — very close at ΔE 2.53, though not an exact twin. It sits at the same lightness (LRV 62 vs 61) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Mango Tango swatch →
Hirshfield's Equivalent of Butter Rum
Hirshfield's has no exact twin of Butter Rum. The nearest is Pastel Peach (1007) at ΔE 3.74 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 63 vs 61). Compare large swatches before substituting. See the full Pastel Peach swatch →
Rodda Equivalent of Butter Rum
At Rodda, the closest color to Butter Rum is Penne (CA129) — very close at ΔE 2.98, though not an exact twin. It runs slightly lighter (LRV 66 vs 61) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Penne swatch →
C2 Paint Equivalent of Butter Rum
At C2 Paint, the closest color to Butter Rum is Sundown (C2-576) — very close at ΔE 2.87, though not an exact twin. It sits at the same lightness (LRV 62 vs 61) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Sundown swatch →
Clare Equivalent of Butter Rum
Clare has no exact twin of Butter Rum. The nearest is Before Sunrise (PNT100-LT-71) at ΔE 3.54 — close, but the difference shows next to trim and in side light. It runs noticeably lighter (LRV 68 vs 61). Compare large swatches before substituting. See the full Before Sunrise swatch →
Kompozit Equivalent of Butter Rum
Kompozit has no exact twin of Butter Rum. The nearest is Pastel Peach (1007) at ΔE 3.74 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 64 vs 61). Compare large swatches before substituting. See the full Pastel Peach swatch →