Color guide · Benjamin Moore · Yellow

America's Heartland

197 · #F5E9C2 · LRV 78 · warm yellow tone

197 · #F5E9C2 · LRV 78 — warm yellow tone, very light — near-white, broadens small spaces.

America's HeartlandBenjamin Moore · 197
The color, edge to edge.Use your own photo →
America's Heartland
BENJAMIN MOORE · 197 · #F5E9C2
Brand · codeBenjamin Moore197 · all Benjamin Moore yellows
LRV78Very light — near-white, broadens small spaces.
Undertonewarm yellow tone
FamilyYellow
Hex · RGB · HSL#F5E9C2 · 245, 233, 194 · 46°, 72%, 86%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Honey Tea52
  2. 2Jackfruit62
  3. 3America's Heartland78
  4. 4Frittata86
  5. 5Barely Yellow92
Undertone and depth

What Color Is America's Heartland, Really?

America's Heartland reads as a warm yellow tone — very light — near-white, broadens small spaces. The notes below cover how Benjamin Moore 197 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for America's Heartland

America's Heartland shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. Yellows lift kitchens, hallways and kids' rooms with warmth.

Light by light

How Lighting Changes America's Heartland

America's Heartland is very light — LRV 78, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its yellow undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.

Test it in your light, not a showroom's

Most complaints about America's Heartland are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 197 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to America's Heartland within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on America's Heartland · 17.3 : 1 · passes AA and AAAWhite text on America's Heartland · 1.2 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #F5E9C2 in HSL space. Pair America's Heartland with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#F5E9C2 + #C2CEF5
TRIADIC
#F5E9C2 · #C2F5E9 · #E9C2F5
ANALOGOUS
#F5D0C2 · #F5E9C2 · #E8F5C2

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