Benjamin Moore America's Heartland#F5E9C2 · LRV 78
America's Heartland reads as a yellow / warm — very light — near-white, broadens small spaces. The notes below cover the spec, what Benjamin Moore 197 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Benjamin Moore |
| Name | America's Heartland |
| SKU | 197 |
| Hex | #F5E9C2 |
| RGB | 245, 233, 194 |
| HSL | 46°, 72%, 86% |
| LRV | 78 |
| Undertone | yellow / warm |
| Family | Yellow |
About Benjamin Moore America's Heartland
America's Heartland is very light — LRV 78, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its yellow undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
America's Heartland shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. Yellows lift kitchens, hallways and kids' rooms with warmth.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all yellow from that brand.
Sherwin-Williams
Dunn-Edwards
Behr
PPG / Glidden
Valspar
Magnolia Home
Farrow & Ball
Backdrop
Clare
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to America's Heartland within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F5E9C2 in HSL space. Pair America's Heartland with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.