Color spec
| Brand | Benjamin Moore |
| Name | America's Heartland |
| SKU | 197 |
| Hex | #F5E9C2 |
| RGB | 245, 233, 194 |
| HSL | 46°, 72%, 86% |
| LRV | 78 |
| Undertone | warm yellow tone |
| Family | Yellow |
About Benjamin Moore America's Heartland
America's Heartland is very light — LRV 78, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its yellow undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
America's Heartland shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. Yellows lift kitchens, hallways and kids' rooms with warmth.
Closest matches by brand
17 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all yellow from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
C2 Paint
Portola Paints
Backdrop
Rust-Oleum
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to America's Heartland within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F5E9C2 in HSL space. Pair America's Heartland with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore America's Heartland Equivalents at Other Brands
Matching America's Heartland from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 197 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of America's Heartland
The closest Sherwin-Williams equivalent of America's Heartland is Lily (SW 6693). At ΔE 0.48 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly lighter (LRV 81 vs 78). If Sherwin-Williams is your counter, order Lily and you'll get the same color. See the full Lily swatch →
Behr Equivalent of America's Heartland
The closest Behr equivalent of America's Heartland is Dandelion Tea (T15-9). At ΔE 0.62 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly lighter (LRV 82 vs 78). If Behr is your counter, order Dandelion Tea and you'll get the same color. See the full Dandelion Tea swatch →
Valspar Equivalent of America's Heartland
Valspar's nearest match is Desert Flower (6008-5A), visually identical in normal room light (ΔE 1.77). It runs slightly lighter (LRV 81.3 vs 78) and carries a warm red-orange undertone, so it substitutes for America's Heartland without repainting risk. See the full Desert Flower swatch →
PPG / Glidden Equivalent of America's Heartland
PPG / Glidden's nearest match is Barely Butter (PPG1205-3), visually identical in normal room light (ΔE 1.31). It runs slightly lighter (LRV 81 vs 78) and carries a warm red-orange undertone, so it substitutes for America's Heartland without repainting risk. See the full Barely Butter swatch →
Glidden Equivalent of America's Heartland
Glidden's nearest match is Barely Butter (PPG1205-3), visually identical in normal room light (ΔE 1.19). It runs slightly lighter (LRV 82 vs 78) and carries a warm red-orange undertone, so it substitutes for America's Heartland without repainting risk. See the full Barely Butter swatch →
Dutch Boy Equivalent of America's Heartland
The closest Dutch Boy equivalent of America's Heartland is Rainforest Glow (122-2DB). At ΔE 0.9 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly lighter (LRV 81 vs 78). If Dutch Boy is your counter, order Rainforest Glow and you'll get the same color. See the full Rainforest Glow swatch →
HGTV Home by Sherwin-Williams Equivalent of America's Heartland
The closest HGTV Home by Sherwin-Williams equivalent of America's Heartland is Lilting Lily (HGSW 1186). At ΔE 0.48 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly lighter (LRV 81 vs 78). If HGTV Home by Sherwin-Williams is your counter, order Lilting Lily and you'll get the same color. See the full Lilting Lily swatch →
Dunn-Edwards Equivalent of America's Heartland
At Dunn-Edwards, the closest color to America's Heartland is Limesicle (DE5484) — very close at ΔE 2.04, though not an exact twin. It runs slightly darker (LRV 75 vs 78) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Limesicle swatch →
Magnolia Home Equivalent of America's Heartland
Magnolia Home's nearest match is Ambient Light (JG-38), visually identical in normal room light (ΔE 1.85). It runs slightly darker (LRV 75 vs 78) and carries a warm yellow undertone, so it substitutes for America's Heartland without repainting risk. See the full Ambient Light swatch →
Farrow & Ball Equivalent of America's Heartland
At Farrow & Ball, the closest color to America's Heartland is Lancaster Yellow (NO. 249) — very close at ΔE 3.41, though not an exact twin. It runs slightly lighter (LRV 81 vs 78) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Lancaster Yellow swatch →
Diamond Vogel Equivalent of America's Heartland
At Diamond Vogel, the closest color to America's Heartland is Bermuda Son (0797) — very close at ΔE 2.48, though not an exact twin. It runs slightly lighter (LRV 81 vs 78) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Bermuda Son swatch →
Hirshfield's Equivalent of America's Heartland
At Hirshfield's, the closest color to America's Heartland is Bermuda Son (0797) — very close at ΔE 2.38, though not an exact twin. It sits at the same lightness (LRV 79 vs 78) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Bermuda Son swatch →
C2 Paint Equivalent of America's Heartland
C2 Paint's nearest match is Ecru (C2-626), visually identical in normal room light (ΔE 1.7). It runs slightly lighter (LRV 81 vs 78) and carries a warm yellow undertone, so it substitutes for America's Heartland without repainting risk. See the full Ecru swatch →
Portola Paints Equivalent of America's Heartland
At Portola Paints, the closest color to America's Heartland is Patisserie (PATISSERIE) — very close at ΔE 2.59, though not an exact twin. It sits at the same lightness (LRV 77 vs 78) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Patisserie swatch →
Backdrop Equivalent of America's Heartland
Backdrop has no exact twin of America's Heartland. The nearest is Don't Eat the Yellow Snow (BD-DS) at ΔE 4.52 — close, but the difference shows next to trim and in side light. It runs noticeably lighter (LRV 84 vs 78). Compare large swatches before substituting. See the full Don't Eat the Yellow Snow swatch →
Kompozit Equivalent of America's Heartland
At Kompozit, the closest color to America's Heartland is Bermuda Son (0797) — very close at ΔE 2.38, though not an exact twin. It runs slightly lighter (LRV 81 vs 78) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Bermuda Son swatch →