Color spec
| Brand | Behr |
| Name | Wild Rice |
| SKU | 780D-7 |
| Hex | #474F3C |
| RGB | 71, 79, 60 |
| HSL | 85°, 14%, 27% |
| LRV | 7 |
| Undertone | cool green tone |
| Family | Black |
About Behr Wild Rice
At LRV 7, Wild Rice is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its green undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Wild Rice earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Near-blacks like this are best as contrast — doors, trim, cabinets, window frames.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all black from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Backdrop
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Wild Rice within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #474F3C in HSL space. Pair Wild Rice with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Wild Rice Equivalents at Other Brands
Matching Wild Rice from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 780D-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Wild Rice
Sherwin-Williams has no exact twin of Wild Rice. The nearest is Foxhall Green (SW 9184) at ΔE 3.86 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 7). Compare large swatches before substituting. See the full Foxhall Green swatch →
Benjamin Moore Equivalent of Wild Rice
Benjamin Moore's nearest match is Chimichurri (CSP-810), visually identical in normal room light (ΔE 1.55). It sits at the same lightness (LRV 8 vs 7) and carries a cool green undertone, so it substitutes for Wild Rice without repainting risk. See the full Chimichurri swatch →
Valspar Equivalent of Wild Rice
At Valspar, the closest color to Wild Rice is Thunderbolt (V098-6) — very close at ΔE 2.52, though not an exact twin. It sits at the same lightness (LRV 7.4 vs 7) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full Thunderbolt swatch →
PPG / Glidden Equivalent of Wild Rice
At PPG / Glidden, the closest color to Wild Rice is Charcoal Smoke (PPG1033-7) — very close at ΔE 3.16, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full Charcoal Smoke swatch →
Glidden Equivalent of Wild Rice
At Glidden, the closest color to Wild Rice is Charcoal Smoke (PPG1033-7) — very close at ΔE 3.09, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full Charcoal Smoke swatch →
Dutch Boy Equivalent of Wild Rice
At Dutch Boy, the closest color to Wild Rice is Jurassic Green (325-7DB) — very close at ΔE 3.2, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full Jurassic Green swatch →
HGTV Home by Sherwin-Williams Equivalent of Wild Rice
At HGTV Home by Sherwin-Williams, the closest color to Wild Rice is Urban Garden (HGSW 3241) — very close at ΔE 3.3, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Urban Garden swatch →
Magnolia Home Equivalent of Wild Rice
Magnolia Home has no exact twin of Wild Rice. The nearest is Step Stool Green (JG-160) at ΔE 4.16 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 7). Compare large swatches before substituting. See the full Step Stool Green swatch →
Farrow & Ball Equivalent of Wild Rice
Farrow & Ball has no exact twin of Wild Rice. The nearest is Duck Green (NO. W55) at ΔE 4.14 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 8 vs 7). Compare large swatches before substituting. See the full Duck Green swatch →
Hirshfield's Equivalent of Wild Rice
At Hirshfield's, the closest color to Wild Rice is Clover Patch (0431) — very close at ΔE 2.94, though not an exact twin. It sits at the same lightness (LRV 8 vs 7) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full Clover Patch swatch →
Backdrop Equivalent of Wild Rice
Backdrop has no exact twin of Wild Rice. The nearest is North End (BD-NE) at ΔE 4.13 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 7 vs 7). Compare large swatches before substituting. See the full North End swatch →
Kompozit Equivalent of Wild Rice
At Kompozit, the closest color to Wild Rice is Clover Patch (0431) — very close at ΔE 2.94, though not an exact twin. It sits at the same lightness (LRV 7 vs 7) and carries a cool green undertone; sample both side by side if the room gets strong natural light. See the full Clover Patch swatch →