Color guide · Behr · Green

Wild Rice

780D-7 · #474F3C · LRV 7 · cool green tone

780D-7 · #474F3C · LRV 7 — cool green tone, very dark — reads black in most rooms.

Wild RiceBehr · 780D-7
The color, edge to edge.Use your own photo →
Wild Rice
BEHR · 780D-7 · #474F3C
Brand · codeBehr780D-7 · all Behr greens
LRV7Very dark — reads black in most rooms.
Undertonecool green tone
FamilyGreen
Hex · RGB · HSL#474F3C · 71, 79, 60 · 85°, 14%, 27%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1English Ivy2
  2. 2Wild Rice7
  3. 3Sage Green22
  4. 4Evergreen Fog30
Undertone and depth

What Color Is Wild Rice, Really?

Wild Rice reads as a cool green tone — very dark — reads black in most rooms. The notes below cover how Behr 780D-7 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Wild Rice

Wild Rice earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Greens bridge indoors and out, so they suit living rooms, kitchens and sunrooms.

Light by light

How Lighting Changes Wild Rice

At LRV 7, Wild Rice is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its green undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Wild Rice are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr 780D-7 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to Wild Rice within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Wild Rice · 2.5 : 1 · fails for textWhite text on Wild Rice · 8.6 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #474F3C in HSL space. Pair Wild Rice with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#474F3C + #443C4F
TRIADIC
#474F3C · #3C474F · #4F3C47
ANALOGOUS
#4F4E3C · #474F3C · #3E4F3C

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Jessica Williams

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