Color spec
| Brand | Behr |
| Name | Vineyard |
| SKU | 440D-7 |
| Hex | #3A741F |
| RGB | 58, 116, 31 |
| HSL | 101°, 58%, 29% |
| LRV | 13 |
| Undertone | cool green tone |
| Family | Green |
About Behr Vineyard
With an LRV of 13, Vineyard is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its green undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Vineyard works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greens bridge indoors and out, so they suit living rooms, kitchens and sunrooms.
Closest matches by brand
1 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all green from that brand.
Valspar
Similar Behr colors
closest in the Behr deckThe nearest shades to Vineyard within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #3A741F in HSL space. Pair Vineyard with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Vineyard Equivalents at Other Brands
Matching Vineyard from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 440D-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Valspar Equivalent of Vineyard
Valspar has no exact twin of Vineyard. The nearest is Shepherd's Green (M207) at ΔE 3.61 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 14.6 vs 13). Compare large swatches before substituting. See the full Shepherd's Green swatch →