Color spec
| Brand | Behr |
| Name | Phantom Mist |
| SKU | 720A-1 |
| Hex | #F1EDF0 |
| RGB | 241, 237, 240 |
| HSL | 315°, 12%, 94% |
| LRV | 86 |
| Undertone | near-white with a hint of color |
| Family | Purple |
About Behr Phantom Mist
Phantom Mist is very light — LRV 86, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Phantom Mist shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
17 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Rust-Oleum
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Phantom Mist within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F1EDF0 in HSL space. Pair Phantom Mist with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Phantom Mist Equivalents at Other Brands
Matching Phantom Mist from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 720A-1 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Phantom Mist
Sherwin-Williams's nearest match is Snowberry (SW 7140), visually identical in normal room light (ΔE 1.25). It runs slightly darker (LRV 84 vs 86) and carries a near-white undertone, so it substitutes for Phantom Mist without repainting risk. See the full Snowberry swatch →
Benjamin Moore Equivalent of Phantom Mist
Benjamin Moore has no exact twin of Phantom Mist. The nearest is Wedding Veil (2125-70) at ΔE 4.54 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 87 vs 86). Compare large swatches before substituting. See the full Wedding Veil swatch →
PPG / Glidden Equivalent of Phantom Mist
At PPG / Glidden, the closest color to Phantom Mist is Magical Moonlight (PPG1045-1) — very close at ΔE 3.34, though not an exact twin. It sits at the same lightness (LRV 85 vs 86) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Magical Moonlight swatch →
Glidden Equivalent of Phantom Mist
At Glidden, the closest color to Phantom Mist is Coronation (PPG1248-1) — very close at ΔE 2.4, though not an exact twin. It runs slightly darker (LRV 84 vs 86) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Coronation swatch →
Dutch Boy Equivalent of Phantom Mist
At Dutch Boy, the closest color to Phantom Mist is Sweet Tart (101-1DB) — very close at ΔE 2.7, though not an exact twin. It runs slightly darker (LRV 83 vs 86) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Sweet Tart swatch →
Dunn-Edwards Equivalent of Phantom Mist
The closest Dunn-Edwards equivalent of Phantom Mist is Violet Clues (DEW393). At ΔE 0.53 the two are indistinguishable on a wall — it carries the same near-white undertone and runs noticeably darker (LRV 78 vs 86). If Dunn-Edwards is your counter, order Violet Clues and you'll get the same color. See the full Violet Clues swatch →
Farrow & Ball Equivalent of Phantom Mist
At Farrow & Ball, the closest color to Phantom Mist is Wevet (NO. 273) — very close at ΔE 3.42, though not an exact twin. It runs slightly darker (LRV 83 vs 86) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Wevet swatch →
Diamond Vogel Equivalent of Phantom Mist
At Diamond Vogel, the closest color to Phantom Mist is Vienna Dawn (1153) — very close at ΔE 2.25, though not an exact twin. It sits at the same lightness (LRV 86 vs 86) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Vienna Dawn swatch →
Hirshfield's Equivalent of Phantom Mist
At Hirshfield's, the closest color to Phantom Mist is Little Pinky (1174) — very close at ΔE 2.19, though not an exact twin. It sits at the same lightness (LRV 85 vs 86) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Little Pinky swatch →
Rodda Equivalent of Phantom Mist
Rodda has no exact twin of Phantom Mist. The nearest is Tip of the Iceberg (R002) at ΔE 3.58 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 85 vs 86). Compare large swatches before substituting. See the full Tip of the Iceberg swatch →
C2 Paint Equivalent of Phantom Mist
At C2 Paint, the closest color to Phantom Mist is Sheer (C2-804) — very close at ΔE 2.27, though not an exact twin. It sits at the same lightness (LRV 87 vs 86) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Sheer swatch →
Clare Equivalent of Phantom Mist
Clare has no exact twin of Phantom Mist. The nearest is Classic (PNT100-LT-12) at ΔE 3.83 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 82 vs 86). Compare large swatches before substituting. See the full Classic swatch →
Portola Paints Equivalent of Phantom Mist
Portola Paints's nearest match is Sable (SABLE), visually identical in normal room light (ΔE 1.89). It sits at the same lightness (LRV 85 vs 86) and carries a near-white undertone, so it substitutes for Phantom Mist without repainting risk. See the full Sable swatch →
Rust-Oleum Equivalent of Phantom Mist
At Rust-Oleum, the closest color to Phantom Mist is Linen White (285140) — very close at ΔE 3.21, though not an exact twin. It runs noticeably lighter (LRV 93 vs 86) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Linen White swatch →
Kompozit Equivalent of Phantom Mist
At Kompozit, the closest color to Phantom Mist is Little Pinky (1174) — very close at ΔE 2.19, though not an exact twin. It sits at the same lightness (LRV 86 vs 86) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Little Pinky swatch →