Color spec
| Brand | Behr |
| Name | Madison Avenue |
| SKU | QE-64 |
| Hex | #3C3D3D |
| RGB | 60, 61, 61 |
| HSL | 180°, 1%, 24% |
| LRV | 5 |
| Undertone | neutral with no strong undertone |
| Family | Black |
About Behr Madison Avenue
At LRV 5, Madison Avenue is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Madison Avenue earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Near-blacks like this are best as contrast — doors, trim, cabinets, window frames.
Closest matches by brand
19 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all black from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Backdrop
Rust-Oleum
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Madison Avenue within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #3C3D3D in HSL space. Pair Madison Avenue with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Madison Avenue Equivalents at Other Brands
Matching Madison Avenue from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr QE-64 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Madison Avenue
At Sherwin-Williams, the closest color to Madison Avenue is Armory (SW 9600) — very close at ΔE 3.1, though not an exact twin. It sits at the same lightness (LRV 5 vs 5) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Armory swatch →
Benjamin Moore Equivalent of Madison Avenue
Benjamin Moore's nearest match is Black Jack (2133-20), visually identical in normal room light (ΔE 1.07). It sits at the same lightness (LRV 5 vs 5) and carries a true neutral undertone, so it substitutes for Madison Avenue without repainting risk. See the full Black Jack swatch →
Valspar Equivalent of Madison Avenue
Valspar's nearest match is Caviar (8006-4G), visually identical in normal room light (ΔE 1.63). It sits at the same lightness (LRV 5 vs 5) and carries a true neutral undertone, so it substitutes for Madison Avenue without repainting risk. See the full Caviar swatch →
PPG / Glidden Equivalent of Madison Avenue
The closest PPG / Glidden equivalent of Madison Avenue is Starless Sky (PPG0995-7). At ΔE 0 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 5 vs 5). If PPG / Glidden is your counter, order Starless Sky and you'll get the same color. See the full Starless Sky swatch →
Glidden Equivalent of Madison Avenue
The closest Glidden equivalent of Madison Avenue is Starless Sky (PPG0995-7). At ΔE 0 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 5 vs 5). If Glidden is your counter, order Starless Sky and you'll get the same color. See the full Starless Sky swatch →
Dutch Boy Equivalent of Madison Avenue
Dutch Boy has no exact twin of Madison Avenue. The nearest is Ebony Sky (438-6DB) at ΔE 3.8 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 5). Compare large swatches before substituting. See the full Ebony Sky swatch →
HGTV Home by Sherwin-Williams Equivalent of Madison Avenue
HGTV Home by Sherwin-Williams has no exact twin of Madison Avenue. The nearest is Wild Ride (HGSW 3381) at ΔE 4.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 5). Compare large swatches before substituting. See the full Wild Ride swatch →
Dunn-Edwards Equivalent of Madison Avenue
The closest Dunn-Edwards equivalent of Madison Avenue is Carbonized Wood (DESS50). At ΔE 0.69 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 5 vs 5). If Dunn-Edwards is your counter, order Carbonized Wood and you'll get the same color. See the full Carbonized Wood swatch →
Farrow & Ball Equivalent of Madison Avenue
The closest Farrow & Ball equivalent of Madison Avenue is Smelt Black (NO. G18). At ΔE 0.69 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 5 vs 5). If Farrow & Ball is your counter, order Smelt Black and you'll get the same color. See the full Smelt Black swatch →
Diamond Vogel Equivalent of Madison Avenue
Diamond Vogel's nearest match is Silent Sea (0515), visually identical in normal room light (ΔE 1.07). It sits at the same lightness (LRV 5 vs 5) and carries a true neutral undertone, so it substitutes for Madison Avenue without repainting risk. See the full Silent Sea swatch →
Hirshfield's Equivalent of Madison Avenue
The closest Hirshfield's equivalent of Madison Avenue is Black Licorice (0529). At ΔE 0.65 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 6 vs 5). If Hirshfield's is your counter, order Black Licorice and you'll get the same color. See the full Black Licorice swatch →
Rodda Equivalent of Madison Avenue
Rodda has no exact twin of Madison Avenue. The nearest is French Roast (CA213) at ΔE 3.81 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 5). Compare large swatches before substituting. See the full French Roast swatch →
C2 Paint Equivalent of Madison Avenue
The closest C2 Paint equivalent of Madison Avenue is Aperture (C2-981). At ΔE 0.87 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 4 vs 5). If C2 Paint is your counter, order Aperture and you'll get the same color. See the full Aperture swatch →
Clare Equivalent of Madison Avenue
Clare has no exact twin of Madison Avenue. The nearest is Blackish (PNT100-DP-54) at ΔE 3.76 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 5). Compare large swatches before substituting. See the full Blackish swatch →
Backdrop Equivalent of Madison Avenue
Backdrop has no exact twin of Madison Avenue. The nearest is After Hours (BD-AH) at ΔE 4.04 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 5). Compare large swatches before substituting. See the full After Hours swatch →
Rust-Oleum Equivalent of Madison Avenue
At Rust-Oleum, the closest color to Madison Avenue is Charcoal (285144) — very close at ΔE 2.73, though not an exact twin. It sits at the same lightness (LRV 4 vs 5) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Charcoal swatch →
Kompozit Equivalent of Madison Avenue
The closest Kompozit equivalent of Madison Avenue is Black Licorice (0529). At ΔE 0.65 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 4 vs 5). If Kompozit is your counter, order Black Licorice and you'll get the same color. See the full Black Licorice swatch →