Color guide · Behr · Black

Madison Avenue

QE-64 · #3C3D3D · LRV 5 · neutral with no strong undertone

QE-64 · #3C3D3D · LRV 5 — neutral with no strong undertone, very dark — reads black in most rooms.

Madison AvenueBehr · QE-64
The color, edge to edge.Use your own photo →
Madison Avenue
BEHR · QE-64 · #3C3D3D
Brand · codeBehrQE-64 · all Behr blacks
LRV5Very dark — reads black in most rooms.
Undertoneneutral with no strong undertone
FamilyBlack
Hex · RGB · HSL#3C3D3D · 60, 61, 61 · 180°, 1%, 24%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Cordovan Brown0
  2. 2Madison Avenue5
Undertone and depth

What Color Is Madison Avenue, Really?

Madison Avenue reads as a neutral with no strong undertone — very dark — reads black in most rooms. The notes below cover how Behr QE-64 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Madison Avenue

Madison Avenue earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Near-blacks like this are best as contrast — doors, trim, cabinets, window frames.

Light by light

How Lighting Changes Madison Avenue

At LRV 5, Madison Avenue is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Madison Avenue are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr QE-64 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to Madison Avenue within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Madison Avenue · 1.9 : 1 · fails for textWhite text on Madison Avenue · 10.9 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #3C3D3D in HSL space. Pair Madison Avenue with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#3C3D3D + #3D3C3C
TRIADIC
#3C3D3D · #3D3C3D · #3D3D3C
ANALOGOUS
#3C3D3D · #3C3D3D · #3C3D3D

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Jessica Williams

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