Color spec
| Brand | Behr |
| Name | Italiano Rose |
| SKU | 140B-6 |
| Hex | #D93D81 |
| RGB | 217, 61, 129 |
| HSL | 334°, 67%, 55% |
| LRV | 20 |
| Undertone | warm magenta tone |
| Family | Pink |
About Behr Italiano Rose
With an LRV of 20, Italiano Rose is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Italiano Rose works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
3 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Benjamin Moore
PPG / Glidden
Glidden
Similar Behr colors
closest in the Behr deckThe nearest shades to Italiano Rose within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #D93D81 in HSL space. Pair Italiano Rose with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Italiano Rose Equivalents at Other Brands
Matching Italiano Rose from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 140B-6 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Benjamin Moore Equivalent of Italiano Rose
Benjamin Moore has no exact twin of Italiano Rose. The nearest is Peony (2079-30) at ΔE 4.57 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 18 vs 20). Compare large swatches before substituting. See the full Peony swatch →
PPG / Glidden Equivalent of Italiano Rose
PPG / Glidden has no exact twin of Italiano Rose. The nearest is Panama Rose (PPG1181-7) at ΔE 4.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 20 vs 20). Compare large swatches before substituting. See the full Panama Rose swatch →
Glidden Equivalent of Italiano Rose
Glidden has no exact twin of Italiano Rose. The nearest is Azalea Pink (43RR 19/444) at ΔE 4.46 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 20). Compare large swatches before substituting. See the full Azalea Pink swatch →