Color guide · Behr · Neutral

Informal Ivory

330E-1 · #F1EED4 · LRV 85 · warm yellow tone

330E-1 · #F1EED4 · LRV 85 — warm yellow tone, very light — near-white, broadens small spaces.

Informal IvoryBehr · 330E-1
The color, edge to edge.Use your own photo →
Informal Ivory
BEHR · 330E-1 · #F1EED4
Brand · codeBehr330E-1 · all Behr neutrals
LRV85Very light — near-white, broadens small spaces.
Undertonewarm yellow tone
FamilyNeutral
Hex · RGB · HSL#F1EED4 · 241, 238, 212 · 54°, 51%, 89%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Agreeable Gray60
  2. 2Pale Oak69
  3. 3Informal Ivory85
  4. 4Lightning White92
Undertone and depth

What Color Is Informal Ivory, Really?

Informal Ivory reads as a warm yellow tone — very light — near-white, broadens small spaces. The notes below cover how Behr 330E-1 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Informal Ivory

Informal Ivory shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.

Light by light

How Lighting Changes Informal Ivory

Informal Ivory is very light — LRV 85, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its yellow undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.

Test it in your light, not a showroom's

Most complaints about Informal Ivory are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Behr 330E-1 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Behr Colors

The nearest shades to Informal Ivory within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Informal Ivory · 17.9 : 1 · passes AA and AAAWhite text on Informal Ivory · 1.2 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #F1EED4 in HSL space. Pair Informal Ivory with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#F1EED4 + #D4D7F1
TRIADIC
#F1EED4 · #D4F1EE · #EED4F1
ANALOGOUS
#F1E0D4 · #F1EED4 · #E5F1D4

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Jessica Williams

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