Color spec
| Brand | Behr |
| Name | Informal Ivory |
| SKU | 330E-1 |
| Hex | #F1EED4 |
| RGB | 241, 238, 212 |
| HSL | 54°, 51%, 89% |
| LRV | 85 |
| Undertone | warm yellow tone |
| Family | White |
About Behr Informal Ivory
Informal Ivory is very light — LRV 85, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its yellow undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Informal Ivory shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.
Closest matches by brand
18 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all white from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Portola Paints
Backdrop
Rust-Oleum
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Informal Ivory within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F1EED4 in HSL space. Pair Informal Ivory with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Informal Ivory Equivalents at Other Brands
Matching Informal Ivory from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 330E-1 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Informal Ivory
The closest Sherwin-Williams equivalent of Informal Ivory is Carambola (SW 9667). At ΔE 0.74 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly darker (LRV 82 vs 85). If Sherwin-Williams is your counter, order Carambola and you'll get the same color. See the full Carambola swatch →
Benjamin Moore Equivalent of Informal Ivory
Benjamin Moore's nearest match is Citronée (281), visually identical in normal room light (ΔE 1.34). It sits at the same lightness (LRV 84 vs 85) and carries a warm yellow undertone, so it substitutes for Informal Ivory without repainting risk. See the full Citronée swatch →
Valspar Equivalent of Informal Ivory
At Valspar, the closest color to Informal Ivory is Crème de Menthe (8003-28A) — very close at ΔE 2.42, though not an exact twin. It runs slightly darker (LRV 83 vs 85) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Crème de Menthe swatch →
PPG / Glidden Equivalent of Informal Ivory
The closest PPG / Glidden equivalent of Informal Ivory is Bright Laughter (PPG1215-2). At ΔE 0.7 the two are indistinguishable on a wall — it carries the same warm yellow undertone and sits at the same lightness (LRV 84 vs 85). If PPG / Glidden is your counter, order Bright Laughter and you'll get the same color. See the full Bright Laughter swatch →
Glidden Equivalent of Informal Ivory
The closest Glidden equivalent of Informal Ivory is Light Spring Blossom Green (90YY 83/143). At ΔE 0.98 the two are indistinguishable on a wall — it carries the same warm yellow undertone and runs slightly darker (LRV 83 vs 85). If Glidden is your counter, order Light Spring Blossom Green and you'll get the same color. See the full Light Spring Blossom Green swatch →
Dutch Boy Equivalent of Informal Ivory
Dutch Boy's nearest match is Pithed Lemon (122-1DB), visually identical in normal room light (ΔE 1.38). It runs slightly darker (LRV 83 vs 85) and carries a warm yellow undertone, so it substitutes for Informal Ivory without repainting risk. See the full Pithed Lemon swatch →
HGTV Home by Sherwin-Williams Equivalent of Informal Ivory
HGTV Home by Sherwin-Williams has no exact twin of Informal Ivory. The nearest is Tint of Honey (HGSW 1187) at ΔE 3.86 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 82 vs 85). Compare large swatches before substituting. See the full Tint of Honey swatch →
Dunn-Edwards Equivalent of Informal Ivory
Dunn-Edwards's nearest match is Summer Pear (DE5504), visually identical in normal room light (ΔE 1.7). It runs slightly darker (LRV 80 vs 85) and carries a warm yellow undertone, so it substitutes for Informal Ivory without repainting risk. See the full Summer Pear swatch →
Magnolia Home Equivalent of Informal Ivory
Magnolia Home's nearest match is Lit Candles (JG-37), visually identical in normal room light (ΔE 1.46). It sits at the same lightness (LRV 86 vs 85) and carries a warm yellow undertone, so it substitutes for Informal Ivory without repainting risk. See the full Lit Candles swatch →
Farrow & Ball Equivalent of Informal Ivory
Farrow & Ball has no exact twin of Informal Ivory. The nearest is Tallow (NO. 203) at ΔE 4.33 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 84 vs 85). Compare large swatches before substituting. See the full Tallow swatch →
Diamond Vogel Equivalent of Informal Ivory
At Diamond Vogel, the closest color to Informal Ivory is Apple Sauce (0866) — very close at ΔE 2.56, though not an exact twin. It runs slightly darker (LRV 83 vs 85) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Apple Sauce swatch →
Hirshfield's Equivalent of Informal Ivory
Hirshfield's's nearest match is Spotlight (0796), visually identical in normal room light (ΔE 1.37). It sits at the same lightness (LRV 85 vs 85) and carries a warm yellow undertone, so it substitutes for Informal Ivory without repainting risk. See the full Spotlight swatch →
Rodda Equivalent of Informal Ivory
Rodda has no exact twin of Informal Ivory. The nearest is Chalk (CA005) at ΔE 4.59 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 85 vs 85). Compare large swatches before substituting. See the full Chalk swatch →
C2 Paint Equivalent of Informal Ivory
At C2 Paint, the closest color to Informal Ivory is Spell Check (C2-594) — very close at ΔE 2.47, though not an exact twin. It sits at the same lightness (LRV 84 vs 85) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Spell Check swatch →
Portola Paints Equivalent of Informal Ivory
Portola Paints has no exact twin of Informal Ivory. The nearest is Casa Forma (CASA FORMA) at ΔE 4.95 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 83 vs 85). Compare large swatches before substituting. See the full Casa Forma swatch →
Backdrop Equivalent of Informal Ivory
At Backdrop, the closest color to Informal Ivory is Don't Eat the Yellow Snow (BD-DS) — very close at ΔE 2.6, though not an exact twin. It sits at the same lightness (LRV 84 vs 85) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Don't Eat the Yellow Snow swatch →
Rust-Oleum Equivalent of Informal Ivory
At Rust-Oleum, the closest color to Informal Ivory is Chiffon Cream (329598) — very close at ΔE 2.58, though not an exact twin. It runs noticeably lighter (LRV 92 vs 85) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Chiffon Cream swatch →
Kompozit Equivalent of Informal Ivory
Kompozit's nearest match is Spotlight (0796), visually identical in normal room light (ΔE 1.37). It sits at the same lightness (LRV 86 vs 85) and carries a warm yellow undertone, so it substitutes for Informal Ivory without repainting risk. See the full Spotlight swatch →